Carol Damit Email & Phone Number

Schofield, Wisconsin, United States

Green Bay, Wisconsin, United States

Connecting all levels of outdoor enthusiasts with their passion to enjoy the world's natural wonders while creating lifetime memories.Responsible for all leads, inquiries, and business development management opportunities ensuring that our passionate RV'ers are expertly cared for during their search for their perfect dream.

Teaching all levels of Primary and Secondary Education with an emphasis on Marketing and Business classes.Assist teachers with creating and executing classroom curricula and plans based on the student's learning goals.

• Oversees and manages account and brand management for 2 major brands for a Fortune 100 food manufacturing portfolio.• Built and executed annual marketing campaign calendar, coordinating marketing plans to meet individual business unit and brand objectives.• Created and collaborated on digital and web strategies, including a digital tool kit for Retail customers resulting in 67% increase in web traffic and 9% uptick in e-commerce sales.• Developed business cases for… Show more • Oversees and manages account and brand management for 2 major brands for a Fortune 100 food manufacturing portfolio.• Built and executed annual marketing campaign calendar, coordinating marketing plans to meet individual business unit and brand objectives.• Created and collaborated on digital and web strategies, including a digital tool kit for Retail customers resulting in 67% increase in web traffic and 9% uptick in e-commerce sales.• Developed business cases for revamping the B2C website to incorporate engaging, interactive content and lead generation resulting in increased view pages and time on site by 57%.• Oversaw a budget of $1.2M, leading efforts for fully integrated brand management, product launch strategies, and product sales support plans. • Increased brand awareness 32% in newly identified Hispanic markets resulting in 56% increase in local social chatter (Facebook, Instagram, and Pinterest).• Developed and implemented social and digital strategies for customer specific retailers resulting in +107% increase in volume and 5 new retailers in key markets.• Crafted annual brand plans resulting in 4M+ impressions, 200K quality consumer engagements and a 27% increase in qualified leads.• Directed and executed social, digital, virtual and traditional tactical plans in the Retail and E-Commerce distribution channels. Show less

Wisconsin, United States

• Oversaw, mentored, and led a team of 3, crafting marketing strategies for brand portfolio including consumer marketing, social and digital strategies, packaging, ed-user marketing, merchandising, public relations, communications, and P&L performance.• Designed and implemented experiential event workflow processes resulting in an 85% efficiency increase and 62% reduction in production costs.• Collaborates with cross-functional teams, directing all social, digital, virtual… Show more • Oversaw, mentored, and led a team of 3, crafting marketing strategies for brand portfolio including consumer marketing, social and digital strategies, packaging, ed-user marketing, merchandising, public relations, communications, and P&L performance.• Designed and implemented experiential event workflow processes resulting in an 85% efficiency increase and 62% reduction in production costs.• Collaborates with cross-functional teams, directing all social, digital, virtual, and traditional tactical plans.• Built and nurtured internal and external relationships, ensuring continuity of information and open lines of communication.• Increased market share 2.8% in a highly competitive food service channel through online events, direct mail and email campaigns.• Developed and executed social and digital strategies for e-commerce channel resulting in +165% increase in revenue and volume.• Crafted annual brand plans resulting in millions of impressions and over 2M quality consumer engagements and a 22% increase in qualified leads.• Decreased annual costs ~11%, while increasing penetration by enhancing overall E-mail gathering, cleansing, and distribution strategy.• Executed catalogue direct marketing strategies including photography, promotions, and business gifting products for Mail Order Division resulting in +37% increase in sales and +65% in profits during Covid pandemic. Show less

Lake Forest, Illinois

• Provided product management expertise, advising marketing manager and corporate management on brand positioning, marketplace research and consumer research.• Reviewed short- and long-term business plan for the brand that addressed product holes, new markets, distribution strategy and profit estimates.• Developed and ensured the consistency of strong brand identities across company portfolio.• Created recyclable product point-of-purchase elements to support major retailers’… Show more • Provided product management expertise, advising marketing manager and corporate management on brand positioning, marketplace research and consumer research.• Reviewed short- and long-term business plan for the brand that addressed product holes, new markets, distribution strategy and profit estimates.• Developed and ensured the consistency of strong brand identities across company portfolio.• Created recyclable product point-of-purchase elements to support major retailers’ Green Initiatives, resulting in 7% decrease in cost of goods.• Oversaw the development and implementation of integrated marketing plans resulting in a 16% increase in product revenue.• Designed and implemented retail multi-product end-cap strategy bolstering promotional sales +32% YOY.• Assisted with product forecasting and program budget tracking, handling a budget size of $3M. Show less

Cudahy, Wisconsin

• Oversaw a team of 7, leading the management for the complete line of Patrick Cudahy brands.• Developed and launched Lunch Packs category strategy opportunities within product lines by analyzing data to understand consumer wants, needs, and beliefs for test products and national launches, resulting in +2.8% market share increase and 3 Federal Patents.• Achieved 48% increase in sales as a result of a fully integrated sponsorship with the Green Bay Packers and Patrick Cudahy:… Show more • Oversaw a team of 7, leading the management for the complete line of Patrick Cudahy brands.• Developed and launched Lunch Packs category strategy opportunities within product lines by analyzing data to understand consumer wants, needs, and beliefs for test products and national launches, resulting in +2.8% market share increase and 3 Federal Patents.• Achieved 48% increase in sales as a result of a fully integrated sponsorship with the Green Bay Packers and Patrick Cudahy: The Official Bacon of the Green Bay Packers and Lambeau Field.• Developed and executed marketing tactics including store-level activation, digital, social and PR communication pillars, a mobile tour with sampling and a bacon-centric concessions stand in Lambeau Field – The Pack House – featuring unique Patrick Cudahy recipes and menu items.o Patrick Cudahy brand achieved #1 ACV, #1 market share, and #1 operating profit.o Recognition by national sports media as one of the top concession stands in sports venues.o 100% increase in brand awareness in new, emerging segments.• Created and executed integrated brand plans for Patrick Cudahy brands full line of products producing billions ofimpressions annually, over 1M quality consumer engagements, a 2.3% increase in market share, and a 30% increase in ACV. Show less

Schaumburg, Il

• Oversaw 15-state Midwest Area sales support processes, retail systems and technology including POS, mobile apps, selfserve, store merchandising, and in-store promotions for over 455 corporate stores.• Achieved an 18% improvement in P&L by developing a national promotional barcoding for 2400 retail locations through developing team huddles and employee meetings to reduce wait time.• Implemented a Mobile Point of Sale platform reducing customer wait time18% resulting in a 12%+… Show more • Oversaw 15-state Midwest Area sales support processes, retail systems and technology including POS, mobile apps, selfserve, store merchandising, and in-store promotions for over 455 corporate stores.• Achieved an 18% improvement in P&L by developing a national promotional barcoding for 2400 retail locations through developing team huddles and employee meetings to reduce wait time.• Implemented a Mobile Point of Sale platform reducing customer wait time18% resulting in a 12%+ boost to customer satisfaction.• Boosted retail channel profitability 8% by employing a new store distribution model and implementing 16 efficientoperation processes.• Identified 1.7 million new prospective customers for the retail channel by devising and introducing a B2B marketingprogram in an emerging small business market segment resulting in a +3% increase in qualified leads Show less

Schaumburg, Illinois

• Managed a +$100 million marketing budget for a 15-state region with responsibility for ROI, revenue generation, expense management, competitive intelligence, and research.• Launched a new brand strategy across 27 markets and opened 28 retail locations resulting in 2.1M new consumers.• Developed a local market pricing strategy resulting in a 78% increase brand awareness and a 42% improvement in consumer growth.• Produced +$1.3M in top line revenue by leveraging key industry… Show more • Managed a +$100 million marketing budget for a 15-state region with responsibility for ROI, revenue generation, expense management, competitive intelligence, and research.• Launched a new brand strategy across 27 markets and opened 28 retail locations resulting in 2.1M new consumers.• Developed a local market pricing strategy resulting in a 78% increase brand awareness and a 42% improvement in consumer growth.• Produced +$1.3M in top line revenue by leveraging key industry relationships and building a digital marketing program that delivered more than 3.6M mobile application downloads and a 6% surge in streaming video. Show less

Schaumburg, Il

Directed all aspects of local advertising for 15 states in the Midwest Area supporting all distribution channels including retail, B2B, indirect agents and internet. Developed and executed local advertising strategies to drive profitable growth. Responsible for integrating national brand strategies in 128+ local markets. Formulated cutting-edge marketing operations processes that standardized local growth plan metrics and program ROI. + $19 million in incremental vendor funding for… Show more Directed all aspects of local advertising for 15 states in the Midwest Area supporting all distribution channels including retail, B2B, indirect agents and internet. Developed and executed local advertising strategies to drive profitable growth. Responsible for integrating national brand strategies in 128+ local markets. Formulated cutting-edge marketing operations processes that standardized local growth plan metrics and program ROI. + $19 million in incremental vendor funding for new data product launches negotiated for a 22% hike in data revenue and an 18% boost in data SKU sales.+ Led 11 major internal employee events to present new products to the team prior to official market place launch.+ 57% upsurge in data revenue delivered by introducing smartphones and tablets.+ 43% drop in vendor hours realized by integrating existing systems with online marketing system for the field.+ 22% increase in the scope of responsibility to include employee communication and competitive intelligence, achieved for newly formed wireless business unit while maintaining level headcount to align with new regional structure. Show less

Master Of Arts - Ma, Communications And Marketing

Bachelor Of Arts - Ba, Communications And Marketing

Activities and Societies: Theta Phi, Spanish Club