• Responsible for annual marketing planning and execution , setting regional go-to-market strategies.• Leading a team of 3 regional marketing leads and 1 social media and digital lead for the SaaS in healthcare portfolio, NGS applications as well as Biopharma initiatives.• Overseeing and managing campaigns, responsible for the Lead conversion and opportunity pipeline creation.• Close collaboration with content and sales teams as well as medical affairs and product managers to fulfill annual plans.

• Leading a cross-functional team of 8 direct reports in Marketing, Field Application, R&D and Bioinformatics• Member of Management Team• Management of brand implementation in terms of market access and market development and marketing.• Development of after sales support, project and bioinformatics teams. Defining and managing yearly goals and targets for the company.• Governing international business relations with 12 distributor companies such as Illumina, BioRad, Hamilton, Sophia Genetics, Invitae, IDT, Takara and others keeping track and realizing yearly budgets.

• Active in Molecular Diagnostics & Life Sciences business areas in business development and marketing. • Responsible for key opinion leader management in the areas of rare and undiagnosed disease, oncology and hematology.• Managing relationships with international suppliers, preparing annual business plans and budgets for each company.• Leading a team of 7 in the area of marketing and bioinformatics.• Developing new tools to improve genetics service business. Overseeing R&D of new molecular diagnostics tests together with the Application team.

• Preparing annual operating plan and defining strategies in marketing and sales for heart valve therapy product portfolio, setting country sales targets. • Defining new sales channels, business opportunities and distributor management. This includes setting sales targets and managing the realization of these targets.• Managing the marketing budget for marketing & educational activities and meetings• Establish and manage the key opinion leader pool as well as relevant societies within cardiovascular surgery.• Working towards the establishment of products within the reimbursement policy of the government together with key opinion leaders.

• International role: Roche EMEA-LATAM Biochemical Reagents Sub Team Member 2011-2012Roche EMEA-LATAM Sequencing Sub Team Member 2013• Preparing short and mid-term business plans and defining marketing strategies for Sequencing, Microarray, Cell Analysis and Biochemical Reagents product groups, setting sales targets.• Establishing key opinion leader pool in the product areas of Roche Applied Science such as Oncology, Virology, Hematology, Genetics and having co- visits with the sales team on a regular basis• Mid-term assignment in Molecular Diagnostics Department for Marketing newly launched HIV, HBV, HCV and HPV tests and instruments.• Analyzing and following up of local market needs, competition and prices; communicate market information effectively to/from the field• Training the sales team on responsible products and strategies; follow-up on the fulfillment of these strategies and support them with on-site visits and active sales.• Updating business and product knowledge by analyzing product files and marketing materials and following related text, journal articles, technical documents• Preparing sales & special offer campaigns and realizing them together with the sales team.• E-marketing, designing marketing tools, organizing User's meetings and attending congresses within the approved marketing budget.

• Develop marketing and sales strategies for products in the Cellular Analysis and Biochemical Reagents product groups.• Develop, implement and update product training to sales force on an ongoing basis.• Making local campaigns to help sales team in realizing targets.• System installation and application support on Cell Analysis portfolio.

Quantitative mass spectrometry based proteomics of stem cells