• Transformation from unprofitable and competitive areas to profitable segments and channels by bringing a strategic perspective and vision. Proposing new strategies and long-term plans according to market changes • Securing the availability and profitability of “Generics”, “Biosimilars” and “Orphan Products” through following options; o International in-licensing o Co-marketing with the local companies o Marketing, sales and distribution rights of the registered products o Acquisition of registered products; MA purchase• Coordination and management of contract manufacturing activities• Strategic portfolio management and searching for new opportunities regarding HSGM vaccine tenders, negotiations, and portfolio management.• Coordination and management of R&D procedures• Strategic Portfolio management, Systematic analysis of potential areas such as bio-technology, oncology, dermatology, gastroenterology, hospital products/ injectables etc. New product and therapeutic areas proposals• Performing continuous market research, monitoring market situation and trends for local and international partnership opportunities. Competitors’ portfolio analysis, identification of new business opportunities• Negotiation of the contract conditions with the partners and preparation of the contract for signature in coordination with the Legal Department• Analysis of the investment (production, purchasing, new structuring) feasibility• Outlicensing - portfolio sharing with other companies; both local and international• Contract manufacturer relations; from negotiation to contracting• Project management - Organization and coordination of the multi-disciplinary internal teams involved in the Projects (Finance, Marketing and Sales, Legal, Medical, Logistics)• Pre-launch coordination

- Understanding employees development and training needs and requirements of a company or organization- Helping employees to understand the needs and basics of the area of interest- Creating classes and learning sessions in the organization for training employeesBasic Topics: - Pharma Business Insight - Business Development Insights - Pre-Launch Process - Communication - Written Communication (English – Turkish)

- Analyzing state drug policies in Turkey and abroad to support policy making and advocacy efforts of the association.- Gathering domestic and international healthcare and pharmaceutical data from various sources and putting together value – added analysis in the form of report and presentations.

Pharmaceutical Consultancy:• Providing expert business consultancy to the companies in highly regulated Turkish pharmaceutical industry. • Review policies, procedures and practices of the industry and prepare reports.• Consultancy in the field of market research, competitor analysis.• New product research.Other Projects:• Supporting companies other projects and activities including corporate communication consultancy, media relations, management of organizations and event managements.

In addition to my Launch Coordination role, I was responsible for:• Coordination of Divestment and Co-marketing projects• Following up the international and national pharmaceutical business in line with the therapeutic area of company.• Establishing a full business plan for the portfolio. Developing business systematically by analyzing the market potential for prospective products in Turkish market.• Creating new business opportunities in order to reach effective business for the company and providing right conditions while evaluating the process.• Being in connection with the other relevant departments (internal - external) to find and evaluate the new opportunities like divestment, co-marketing or adding the new product to the portfolio• Preparing the business cases reports that periodically shared by the international business development team and evaluating the portfolio in line with the company strategy

• Project management of launches.• Work flow management of the whole “New Product Launch” process.• Organizing the Product Launch Group Meeting (PLG) once a month with the participation of all related departments to make the responsible parties discuss regarding the necessary issues for new launches.• Having overview of launch status and informing the appropriate parties.• Communication with the dossier providers for Own Brands regarding the preparation of launches and for Actavis’ own products cooperation with the New Product Process group.• In contact with In-Licensing team for dossier availabilities and coordinating Marketing and Business Development Department for product of interests for future plan.• Collecting the trade name proposals, coordination for the trade mark checks and submitting the available list to the Registration Dep. for trade name approval.• Coordinating launch orders with batch sizes and minimum order quantities and monitoring that order confirmations received from the supplier on time.• Supporting the Pricing division to have the necessary documentation from the certain countries to have the price submission/approval.• Finding solutions to various problems that may occur, especially problems that demand communication between Actavis Turkey and Actavis HQ regarding Supply Chain and/or Registration Departments.• Ensuring that the supplier is receiving the replenishment forecasts from Local Supply Chain Department for new products by collecting the sales forecasts from Sales and Marketing Department and sharing the necessary information with Local Supply Chain Department.• Consolidating the products of interest (wish list) from the Marketing and Business Development Department for the future planning.• Coordinating the long term plans regarding the new products and ensuring the consistency of registration, reimbursement, product availability and production timelines and setting the planned launch dates accordingly.

Doğan Online (DOL) is one of the biggest e-business companies in Turkey working under the umbrella of Dogan conglomerate. In parallel with the change in internet sector, DOL has started to develop new strategies and business lines targeting the new and existing consumers. Responsible for;• Composing a company-wide CRM and Marketing Strategy including all the brands within.• Leading in building customer centric database to use customer-based sales and marketing strategies.• Providing segmentation and supplying necessary data to create effective campaigns for the brands.• Crafting multi-brand, multi-product strategies to use cross and up-sell opportunities.• Organizing to build new relationships and opportunities for product and/or services with third parties and retail channels.• P/L analysis for new projects.• Working together with to the group of companies in crafting their operational CRM projects.

Analysis of sales data and make recommendations to help improve the company's sales efforts.Responsible for various projects, including primary and secondary research into market and product viability and customer retention of an automotive industry.Participated in CRM project conducted by Peppers and Rogers Group and BPR project.Responsible for identifying new opportunities in existing markets, conducted market research and identified potential markets, designed and analyzed survey instruments, and assisted in create strategic marketing initiatives. Prepared monthly quarterly and annual Customer Satisfaction Index reports.Prepared sales forecast reports.