Damon Henrikson Email & Phone Number

East Dundee, Illinois, Us

Director of Marketing & New Business Development for leading metrology lab serving industries ranging from medical, aerospace, and automotive to machining, plastic injection, and metal fabricators. Responsible for managing marketing campaigns and sales efforts for all company service and product offerings including CMM equipment, software, CMM service, dimensional inspection, software programming, and metrology training. Develop programs for sales, marketing and business development targeting current customer, dormant customers, prospects and suspects. Closely work with the president and management team to achieve strong revenue growth consistently meeting or exceeding company revenue goals, market growth, and customer expectations. Direct, lead and personally participate in every part of the new business development cycle including designing impactful marketing campaigns. Evaluate current and future opportunities in target markets, and prioritize marketing initiatives and sales efforts based on those results. Create quarterly and annual marketing plans, budgets, and forecasts. Develop a robust follow-up program for all existing customers that results in strong long-term business relationships, repeat sales, and expanding opportunities. Design, implement, and maintain Customer Relationship Management (CRM) system. Lead, develop and mentor all employees working with the Marketing & New Business Development teams.

Senior Marketing Project Consultant - Marketing & Business Development Manager focused on providing world-class B2B, B2G and B2C branding, product marketing, segment marketing and field marketing directed towards manufacturers, government channels, wholesalers, distributors, and end-users. Responsible for producing effective and efficient sales and marketing campaigns through planning, developing and implementing impactful strategies and tactics to grow sales to existing and new customers. Projects & Accomplishments – Developed two and three-step marketing programs to drive sales, created product marketing programs for new product line launch, designed branding campaigns and product positioning marketing programs to increase customer and end-user awareness, produced digital marketing strategy and tactics utilizing a mix or paid, organic and email marketing, and planned and implemented strategic marketing programs to support new client acquisition and current customer growth.

Chicago, Il, Us

Director of Marketing for custom architectural and OEM component manufacturers serving businesses ranging from service centers, distributors, fabricators and manufacturers to architectural firms, sub-contractors, POP design houses and hospitality. Responsible for the sales and marketing operations at Accurate Perforating including managing the sales and marketing groups and implementing programs to grow sales through existing and new customers. Developed strategy for sales and marketing initiatives in collaboration with management and appropriate departments to increase sales across key segments. Guided and trained inside, outside and independent sales representatives. Oversaw lead generation programs to acquire, qualify and process leads. Directed management of national and local trade shows from strategic planning to tactical implementation. Collaborated with manufacturing, engineering and outside resources to research, design, test and launch new products. Marketed new products and services through appropriate channels and methods including independent rep groups, distributors, publications, tradeshows, web, social media and e-commerce. Drove sales by employing digital marketing initiatives including email, social media, SEO, display advertising and pay-per-click.Sales increased by 54.91% from 2013 to 2018. Gross margins increased by 52.36% in the same time period. Launched new product lines for numerous markets in 2018 with 2019 sales forecasted at over $500,000. Increased trade show leads by 32% through booth staff training and booth redesign. Brought digital marketing in-house in 2018, increasing performance by 12% and decreased costs by 40%.

Chicago, Il, Us

Government Marketing Manager at leading distributor of industrial supplies providing businesses and government agencies maintenance, repair, and operation products and services through local sales support, regionally-based distribution, internet, and direct marketing. Responsible for the strategic and tactic marketing direction for government and fleet maintenance market segments. Oversaw marketing program planning and implementation for assigned markets and supported strategic product line campaigns for company-wide initiatives. Developed numerous customer-targeted campaigns with the goal of enhancing the sales force’s understanding of the customer and increasing the customer’s awareness of their contract and Lawson’s product/service offering. Created and developed government marketing programs to support federal, state, and military government marketing sales teams. Designed and implement a marketing program for the fleet maintenance market segment for over 1,000 outside sales representatives.Created and developed government marketing programs to support government marketing sales team. Created and developed a fleet maintenance segment marketing program for over 1,000 outside sales representatives. Developed sales training programs on many markets and product lines for outside sales force to increase competency and drive sales. Increased sales from 2011 to 2013 by 23.5% for assigned market segments.

Chicago, Il, Us

Marketing Manager for architectural metalwork and OEM component manufacturer serving industries ranging from metal service centers, distributors, and equipment manufacturers to architectural firms, POP design houses, and hospitality companies. Responsible for establishing and coordinating functions in the marketing and sales departments with the goal of assuring sales growth through product/service development and increased customer awareness. Recruited, trained, and managed direct and indirect sales and marketing personnel. Analyzed current customer markets and new markets to develop marketing programs. Utilized sales and marketing tools to attract and qualify leads from current and new markets. Hired to build marketing department, created all marketing programs and hired/trained staff to implement and manage initiatives. Developed in-house CRM with IT Director. Increased sales from 2008 to 2011 by 25.4%.

Owner/General Manager of new, used and vintage retail musical instrument stores in Northeast Illinois providing in-store and on-line equipment & accessory sales, repair, service, and instruction. Responsible for analyzing business metrics and market factors in order to provide recommendations targeted to drive sales, increase profitability, and maximize asset utilization within family business. Created sales and marketing plans by analyzing the market forces, researching the competition, evaluating the customer base, and examining product metrics. Developed sales marketing tactics providing product and service programs to expand business. Managed store layout, merchandising, and promotions. Purchased new retail location increasing overall sales by 60% in 2005. Created direct marketing campaign which resulted in a 25% increase in premium product sales. Conducted product line rationalization by analyzing market trends, researching the competition, and reviewing customer and product metrics. In 2007, collectable product sales increased by 42% and overall products sales increase by 23%.

Lake Forest, Illinois, Us

Government Marketing Manager at leading distributor of facilities maintenance products providing businesses and institutions maintenance, repair, operation and safety supplies & services through branch-based distribution, internet and direct marketing. Responsible for the strategic and tactic direction for several local, state and federal agencies representing $285 Million in sales.Oversaw annual marketing program planning for assigned markets and strategic product lines. Developed numerous customer-targeted campaigns with the goal of enhancing the sales force’s understanding of the customer and increasing the customer’s awareness of their contract and Grainger’s product/service offering. Created product promotions with sales, product management and key vendors including GE, DeWalt, and Stanley. Achieved sales growth of 31.6% over three years by analyzing customers, markets, and product lines. Designed and implemented an emergency management product and service campaign targeted to the First Responder market. Sales to that market increased by 56% during the program period. Developed contract awareness program which produced an ROI of 3010%.

Lake Forest, Illinois, Us

Lake Zurich, Illinois, Us

Product Manager for one of the world's largest manufacturers of office supplies marketing products in over 100 countries through its own sales force and distribution networks. Brands include Swingline, Wilson Jones, ACCO, Kensington, Mead, Esselte and GBC. Responsible for the marketing and business management of several consumer-based product lines.Managed product lines by means of an RCA (Revenue, Cost, and Asset) perspective and category management principles. Main job responsibilities were product line management, consumer marketing, promotions, new product development, supplier relations, and operations. Created promotions, planograms, and store displays for OfficeMax, Office Depot, Staples, Wal-Mart, Target, Costco, & Sam’s Club. Rationalized multiple product lines to increase sales which lead to deleting of over 22% of SKU’s while improving product line profit by 5%. Rationalization lead to improved fill rates of 98% or above while reducing inventory carrying cost by 20%. Developed and sourced over 200 new products resulting in a $7.5M increase in sales over two years. Earned several utility and design patents.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

B.S., Psychology/Business