Damon Morris Email & Phone Number

New York, New York, United States

Los Angeles, California, United States

Lead and mentor the sales team in conjunction with the partnerships and trade marketing teams for the beverage CPG channel to achieve revenue targets.Collaborate with the finance team to build and review the P&L, assessing the general business unit's operational health.Spearhead the development of US and Canada routes to market via e-commerce, DSD, and broadline distribution networks.Manage online business functions for both .com and Amazon storefronts, leveraging 3rd party vendors and 3PL partners.Oversee distributor operations, including retail sales, incentives, trade programs, and price promotion, driving go-to-market alignment.Direct the key account and partnership team's efforts to execute trade investments, resulting in month-over-month revenue growth.Build and present annual business plans using metrics from IRi, consumer behavior, and competitor activity.Manage the annual budget to drive brand awareness, activations, and product sales across all platforms.Collaborate on social, trade, and shopper marketing campaigns to facilitate the consumer journey and increase overall engagement.Work with the legal team to secure strategic partnerships with GoPuff, Target, 7 Eleven & Deep Silver, resulting in annual revenue commitments.

Atlanta, Ga

Led a team of 12 on-premise sales managers, driving execution in 4 states- Georgia, North Carolina, South Carolina and N. Florida.Supported 8 distributor partners in the southeast, driving sales and distribution metrics year over year.Responsible for launching Red Bull’s first US broadline distribution partners in Sysco and US Foods.Allocated an annual $1.2MM budget to accurately forecast and exceed sales targets for Key Accounts in the southeast region.Secured partnerships with the Atlanta Braves, Mercedes-Benz Stadium, EverBank Stadium, and BoA Stadium, driving brand awareness and sales through new channels.Scored in the 99th percentile in leadership capabilities for all of RBNA based on peer engagement surveys.Managed multiple project teams to execute owned activations, third-party events, and music festivals.Provided weekly coaching and feedback to the field sales team based on observed strengths and opportunities.

New York City

Promoted to manage Red Bull’s premiere global market, overseeing 250 image accounts driving annual sales.Collaborated with distributor partners to drive incremental execution while exceeding monthly sales targets.Built trade programs to increase sales while ensuring product and brand standards were executed at the highest level.Collaborated with the marketing team to execute both bespoke account-level and large-scale music festival activations.

Tampa/St. Petersburg, Florida Area

Fostered key account relationships, ensuring long-term collaboration driving annual sales.Supported the distributor field team by providing product training and programming support for top accounts.Secured partnerships with the Tampa Bay Lighting and multiple music festivals driving product and brand awareness initiatives.Successfully launched new innovations, leading the business unit in general account compliance and distribution.

Atlanta, Georgia

Managed Red Bull’s total product portfolio, ensuring premium brand execution and providing key account support for the state.Presented on product features and benefits to clearly communicate brand standards across the sales teams.Collaborated with key accounts to drive broader distribution and execution through incremental trade promotions.Built and executed internal incentive programs to achieve monthly goals and driving annual sales.Supported the marketing team in executing consumer programs for large-scale activations through cross-functional collaboration.Built sales reports for the Distribution Manager and presented MPR decks to track month-over-month headwinds and tailwinds.