At Glovee, a CRM tailored for immigration consultants, I serve as the sole designer, responsible for shaping the product from initial ideation through several iterative cycles. My role involves:- User Research and Analysis: Conducted in-depth narrative interviews to capture the nuanced experiences of immigrants, identifying critical pain points in their interactions with consultants and self-guided application processes.- Design Strategy and Execution: Developed… Show more At Glovee, a CRM tailored for immigration consultants, I serve as the sole designer, responsible for shaping the product from initial ideation through several iterative cycles. My role involves:- User Research and Analysis: Conducted in-depth narrative interviews to capture the nuanced experiences of immigrants, identifying critical pain points in their interactions with consultants and self-guided application processes.- Design Strategy and Execution: Developed comprehensive design documents including personas, user journey maps, and an opportunity solution tree, guiding the design direction with a clear focus on user needs.- Prototyping and Testing: Created and tested prototypes to validate ideas and refine the UX, ensuring solutions align with user expectations and technical constraints.- Collaborative Development: Worked closely with the product manager and engineers, facilitating a seamless integration of design and development efforts. Regular discussions on engineering constraints ensured that designs are actually feasible.- Client Interaction: Presented designs and prototypes directly to clients, gathering feedback to further refine and optimize the user experience.My approach emphasizes continuous engagement with both the product team and users, ensuring that the final product not only meets but exceeds user expectations while streamlining the immigration process for both consultants and clients. Show less

At JayPlus, I developed a user-centered booking system for car detailing services from scratch, focusing on efficiency and usability:- User-Centric Design Development: Initiated the project with comprehensive user research, interviewing car wash administrators and customers to identify core issues such as booking inefficiencies. This foundational insight directly informed all subsequent design decisions.- Prototyping and User Testing: Designed and iterated on wireframes and… Show more At JayPlus, I developed a user-centered booking system for car detailing services from scratch, focusing on efficiency and usability:- User-Centric Design Development: Initiated the project with comprehensive user research, interviewing car wash administrators and customers to identify core issues such as booking inefficiencies. This foundational insight directly informed all subsequent design decisions.- Prototyping and User Testing: Designed and iterated on wireframes and prototypes, facilitating quick, iterative feedback loops that refined the system’s usability and functionality.- Streamlined User Experience: Crafted a simplified user flow and information architecture that eased the booking process for customers and improved schedule management for administrators, enhancing overall service delivery and customer satisfaction.This role allowed me to apply a thorough design process, ensuring that thoughtful UX strategies effectively met user needs and business objectives. Show less