• Managed relationships with multiple national media agency partners in the planning and placement of cross-audience, cross-marketing channel campaigns (linear, digital, and audio) for Brand and Performance media, increasing awareness, consideration, and site visits.• Collaborated on and managed the development of strategic media plans that led to effective campaigns and authentic engagement across Rocket Mortgage, Rocket Mortgage Community Fund, and Rocket Mortgage Talent Brands (recruitment campaigns).• Oversaw the review, reconciliation, and approval of multi-million-dollar invoices for annual Brand and Performance media campaigns across various national media agency partners.• Actively met with national, regional, and local media brands and platforms across linear, digital, and audio to discuss and gain insights on evolving media placement opportunities, performance measurement, and audience targeting capabilities. Led the development of the initial Rocket Mortgage Classic Golf Tournament ticket sales and awareness campaign, as well as each subsequent annual campaign, resulting in sold-out ticket sales weeks in advance of the event. Managed the development of the initial Rocket Mortgage Diversity (African American and Hispanic) cross-marketing channel Brand Media campaigns and each year's subsequent campaigns, resulting in a 3% increase in loan volume year-over-year.

• Helped spearhead the transition and onboarding of multiple national media agency partners.• Projected quarterly and annual lead generation goals for broadcast media channel placements to support fluctuating business needs.• Developed annual incremental media plans that aligned with business objectives as needed.• Provided weekly internal reporting to the Marketing team on broadcast media channel lead generation results.• Actively met with national, regional, and local media brands and platforms across linear, digital, and audio to discuss and gain insights on evolving media placement opportunities, performance measurement, and audience targeting capabilities. Collaborated on the planning and successful launch of the rebranding campaign from Quicken Loans to Rocket Mortgage, resulting in increased awareness, consideration, and a 6% annual increase in loan volume.

• Worked with the promotions team to craft and implement local radio remotes with on-air talent during key data-gathering periods, boosting sign-ups during the 2010 U.S Census campaign.• Directed media planning and buying in support of Verizon Wireless linear and audio campaigns.• Managed the Verizon Wireless and United States Census campaign budgets. Developed national and local strategic media plans for the 2010 U.S. Census, targeting African American and Hispanic populations, resulting in a 30% increase in sign-ups.

• Developed regional linear, audio, and print media plans that supported multiple White Castle product campaigns.• Created national strategic media plans for Bosch Automotive Aftermarket products.• Gathered and analyzed market and media research during the creation of media plans. Re-focused the brand to reach a growing younger demographic, resulting in a 3% increase in sales year-over-year. Successfully transitioned Bosch from an entirely national consumer and business-to-business magazine focus to targeted national cable, network radio, digital, and national and business-to-business magazine, resulting in an 8% increase in quarterly sales.

• Created annual and key sales period supporting media plans for local Cadillac and HUMMER Dealership Groups in the West, North Central, Northeast, and South-Central regions.• Gathered and analyzed market and media research during the creation of media plans.• Utilized targeted national, syndicated, and local media to reach affluent targets. Increased quarterly dealership traffic by 11%. Composed integrated local sponsorships for the Cadillac and HUMMER Dealership Groups in Los Angeles, Dallas, Las Vegas, and Indianapolis, raising local awareness and increasing online searches by 6%. Managed Hispanic media planning in key West region markets for Cadillac and HUMMER Dealership Groups, resulting in a 12% increase in dealership traffic.

• Produced multi-tiered national media plans targeting African Americans, Hispanics, Asians, and women for General Motors division’s (Chevrolet, Pontiac, GMC, Cadillac) designated diversity initiatives.• Created and maintained a diverse media opportunities toolbox for general market planning teams to use as a resource for developing annual media campaigns. Increased quarterly dealership traffic among diversity audiences by 4%.

• Assisted with the development of national & local linear, audio and print media plans targeting Africans Americans and Hispanics for Kmart, Verizon Wireless, Hilton Hotels and General Mills Brand campaigns.• Gathered and analyzed market and media research during creation of media plans.• Managed the trafficking of the Kmart diversity newspaper, suppliers and recruitment national print insertion orders and creative assets.

• Prepared media billing for invoice auditing of Kmart and General Mills audio and print Brand campaigns. • Created and sent insertions orders for Kmart and General Mills audio and print Brand campaigns. • Compiled and generated competitive spend and share of voice reports for Kmart and General Mills.• Generated Nielsen top 25 African American consumer market program reports for Marketing Team.