I combine human neuroscience and machine artificial intelligence to develop science-based marketing teams, methodologies, services and products.Neuroscience reveals to marketers the first principles of our brain’s cognitive process, and specifically a realistic and actionable depiction of the “consumer decision-making process” they need to influence. Moreover, when leveraged with ethics and compassion, it can help transcend corporate interests to make a positive impact on our society and environment.Artificial Intelligence and the compounding power of its advancements in Large Language Models, Deep Learning, Generative AI… are quickly outperforming conventional marketing. This is happening both in STRATEGY, through the rise of “Persuasion Models,” and in EXECUTION, via automation by “tasks with human in the loop” of the entire marketing process… From market and consumer intelligence, creative ideation and production, media planning and trading, to business measurement and forecasting.After years immersed in many cultures and working for very different industries, I concur and embrace the research conducted by Professor Byron Sharp and his colleagues at the Ehrenberg-Bass Institute for marketing science. Based on their findings, my teams developed from the ground up methodologies and technology solutions that help brands grow.