Do you find it hard to find someone you can trust to run your company's marketing? When you talk with vendors do you struggle to find the right questions to ask? For over 10 years I've worked as the head of marketing at small companies + medium sized companies and I bring that expertise to you. Why hire a Marketing Coordinator that you will have to lead and manage when you can hire a professional that will bring new ideas to you while increasing leads and conversions?Contact me if you're interested in growing your marketing. damon@winatecommerce.comWe're completing the website now and will be launching it soon.

Lead direct to consumer digital strategy and execution of disruptor brand in the CPG industry. Instituted best practices in email marketing and marketing automation for earned audiences, increasing conversions and online sales. Managed digital agency partners in the implementation of paid Facebook, Google PPC, Amazon Advertising and SEO / organic content execution. Implemented phased rollout of website UX improvements and customer experience features increasing conversion through A/B optimization tests.

Strategize new e-commerce and local marketing plans for two brands, implementing new marketing automation and workflows. Lobbied and gained consensus from C-Level executives for creation and deployment of hosted auction solution. Build sales presence on major branded websites such as Amazon and eBay. Spearhead new technology stack to provide real-time inventory and integrated drop-shipping across 13 e-commerce channels. Establish business as non-resident importer to Canada.KEY COMPETENCIES: CROSS-FUNCTIONAL LEADERSHIP, COMMUNICATION, PERSUASION, STAKEHOLDER BUY-IN, SALES PROCESS, PAY-PER-CLICK, LOGISTICS, SOFTWARE IMPLEMENTATION, E-COMMERCE, TRAINING & DEVELOPMENT, MARKETING, ADVERTISING, ANALYSISStarted e-commerce sales channel, grew sales to $5.2M in FY 2018 from $0 in 2016 by building internal support ● Aligned management on best-in-class multichannel e-commerce management software, website CMS, and shipping software technology● Developed lead generation, advertising, multichannel fulfillment and shipping process● Trained all departments on new listing, sales, and fulfillment process● Configured 11 sales channels along with paid search advertising on each platformKEY COMPETENCIES: AUTOMATION, SALES PROCESS IMPROVEMENT, EVALUATION, RESEARCH, MONITORING, TRAINING & DEVELOPMENT, PERFORMANCE MANAGEMENT, ANALYSIS, EVALUATIONInstituted accountability for leads during period of high turnover by overhauling sales process● Implemented Customer Relationship Management (CRM) to track and market to existing customer base ● Researched and obtained support of senior leadership on appropriate software ● Customized sales process to integrate company best practices, including marketing automation for customer monitoring and team member accountability● Conducted trainings with salespeople to ensure understanding of best practices

At Office Furniture Source our customers choose us because we offer outstanding value by offering a mix of new and pre-owned furniture. Since we're non-aligned we are able to find the perfect products for our customers without being forced to recommend a particular line. Our 115,000 square foot facility is amazing, and if you're in the DFW area you should contact me for a visit.My responsibilities at Office Furniture Source include creating marketing strategy, branding, and interactive. I recently finished the project management of the upgrading of our marketing automation stack. Daily maintenance duties include the program management of content creation, social strategy and implementation and the management of our relationship with our advertising agency. If you are interested in purchasing office furniture for your company or would like to learn about wholesaling our furniture, please let me know.

Developed and implemented marketing strategy for 21 dealerships across the U.S. Grew marketing department from zero team members into a business development center, content generation hub, promotions and events-focused business unit in 4 years. Drove promotional strategy and multi-channel advertising campaigns for retail and commercial sales with direct responsibility for 35% of company sales. Implemented Salesforce Pardot drip campaigns for onboarding, engagement, and content distribution. Managed online marketing programs and led redesign of company websites to increase conversions through improved user experience.KEY COMPETENCIES: MARKETING AUTOMATION, CUSTOMER SERVICE, NET PROMOTER SCORE (NPS), LEAD GENERATION, FUNNEL OPTIMIZATION, REMARKETING, PPC, SEARCH MARKETING, CONTENT MARKETING, WORKFLOWS, CRMGrew sales from $9.8M in 2013 to $28.4M in 2015 (189%) through in-store promotions and digital advertising ● Created workflows in CRM for quick contacting and qualifying of incoming leads● Drove leads via website content, Google pay-per-click campaigns, remarketing, and user generated content ● Monitored in-bound leads to ensure follow up and tracked customer progress through the sales funnelKEY COMPETENCIES: MEDIA PLANNING, STRATEGIC PLANNING, MEDIA BUYING, NEGOTIATION, SALES FUNNELING, LEAD GENERATION, CONTENT CREATION, SOCIAL MEDIA STRATEGY, STAKEHOLDER BUY-IN, PERSUASIONDrove $100K of incremental revenue by increasing traffic to 11 stores through production of TV commercial, achieving KPIs for lead acquisition costs and reach ● Created budget after vetting multiple directors and media buying agencies and aligned senior leadership● Identified markets and times to best engage core audience and influencers of customers● Established YouTube pre-roll and website landing pages to capture leads and ensure proper follow upKEY COMPETENCIES: PROJECT PLANNING, CO-OPERATIVE DEAL NEGOTIATION, DIGITAL MARKETING, MEDIA STRATEGY

Partnered in creation of patented, innovative network for in-restaurant display advertising to target captive audience with relevant messages at appropriate times. Built business model and marketing plan, targeting agencies, industry professionals, and clients and pitched to investors. Delivered interactive services such as web design and low-cost video production to small businesses. Acquired new accounts, developed content, and designed websites.KEY COMPETENCIES: PROBLEM SOLVING, INDUSTRIAL DESIGN, PROTOTYPING, PATENTING, PROJECT MANAGEMENTProtected product exclusivity by obtaining patent for video display housing for out-of-home advertising network● Collaborated with metal shop to design attractive and durable housing● Engaged patent attorney to complete paperwork and ensure unique design● Implemented design across dozens of locationsKEY COMPETENCIES: CROSS-SELLING, COLD CALLING, SOLUTIONS SELLING, WEBSITE DESIGN, SALES SUPPORT, ADVERTISINGDrove sales for small businesses through creation of company offering affordable advertising for small businesses● Designed out-of-home display device and installed it in 26 locations across Orlando, Florida● Produced marketing materials and implemented outreach plan to setup sales appointments ● Onboarded numerous customers and cross-sold advertising and website servicesKEY COMPETENCIES: WEB DESIGN, SOCIAL MEDIA ENGAGEMENT, SOCIAL MEDIA STRATEGY, EMAIL MARKETING, PROCESS DESIGN, CUSTOMER SATISFACTION, PROMOTIONSGenerated 220% sales lift over previous year ($125K+ in ticket sales) in first year of ‘Wall Street Plaza’ website● Developed new online e-commerce presence through website and secure landing page for ticket purchases● Leveraged Wall Street Plaza’s social media accounts to elicit excitement through creative promotions ● Achieved high customer satisfaction by ensuring flawless ticket redemption process at events

Improved low-performing store in Raleigh, NC. Oversaw store sales and operations including payroll, sales, inventory, customer service, and P&L. Generated 20% increase in sales within first 90 days. Managed retail, commercial, and technical service sales in Tampa, FL, attaining annual stretch goal of $13M in 2007.Increased comparative retail store sales KPI an average of 11%, leading the division of 122 stores in FY 2003 and 2004 by employing structured sales program

Managed and coached retail team in sales and product knowledge. Hired and directed teams in 3 markets and built accountability, resulting in “Green Giant Award” for longest streak of same store sales increases over 13 consecutive months.