Damon Lightley Email & Phone Number

Marlow & Tunbridge Wells, Bucks & East Sussex, Gb

Genetic Digital specialises in creating tailored web and mobile app solutions for healthcare and pharmaceutical organisations, guiding them seamlessly through the complexities of the ever-evolving digital landscape and making digital technology manageable and accessible.I have an in-depth understanding of how digital assets and marketing channels can be applied to the healthcare and life sciences sector and integrated into an organisation's wider business strategy to help it achieve its marketing, healthcare and educational objectives.As team we fuse strategic digital marketing know-how, technical expertise, creativity and problem solving to help our clients grow, forge tighter relationships with customers and educate audiences in a complex and highly regulated environment.We've developed digital solutions for:- Walgreens Boots Alliance- Smiths Medical- Proveca- Fertility Focus- Rosemont Pharmaceuticals- Martindale Pharma- Guy's & St. Thomas' Hospital- Bloodwise- medac Pharma- Mitsubishi Tanabe- BDD Pharma- InHealth Group- University Hospital Southampton NHS Foundation Trust

Brighton, East Sussex, Gb

As the founder of SiteVisibility I helped to grow the business into an award winning digital, search engine marketing & SEO agency with over 20 staff and revenues in excess of £1 million. I was responsible for:1 - Business Strategy & Marketing - developing, implementing & measuring the company business and marketing strategy and P&L management2 - Building, training and motivating a team of highly skilled digital marketers one of which went on to head-up the BrightonSEO conference3 - Research & development - identifying new developments taking place within the digital sector and creating new products & services that could help the business capitalise on those emerging trendsKey clients included: Gala Casinos, Stannah, LexisNexis, STV, Penhaligons, Mountain Warehouse, Haymarket Publishing, uSwitch, Findaproperty.com, Chelsea FC, The Share Centre, RSPCA, Simply HealthKey achievements:- Successfully sold SiteVisibility Ltd to AI Digital Ltd in Feb ‘08 and grew search engine marketing & optimisation revenues for the business to over £1million with the SiteVisibility brand becoming the main revenue driver for growth within the group- Built and led a team of digital & search marketing experts including two senior managers (Digital Director & Creative Director) that won DPA Digital Marketing Consultancy of the Year in 2009 and achieved a top 20 listing in the 2010 NMA Marketing Services Guide- Instrumental in evolving the SiteVisibility marketing and brand strategy, its value proposition and services portfolio which helped the business to attract clients like Coral Gala Group, Penhaligons, Finaproperty.com, Ebay/Gumtree, Stannah, Mountain Warehouse, Haymarket Publishing and uSwitch- Managed an 18-month KTP programme to completion. Key results included: improving the profitability of client campaigns; reducing re-work and the development of a wiki based ‘Quality Management System’ which enabled the business to achieve ISO9001 certification

Brighton, East Sussex, Gb

I set up SiteVisibility, a search engine optimisation (SEO) and pay per click (PPC) marketing agency in 2003 and in February 2008 the business was acquired.Key achievements:- Bootstrapped the business from scratch on my own- Generating a net profit for every financial year since inception and growing the business to achieve post tax profits of over £100k - Wining high profile clients like Simply health, RSPCA, Age UK, Haymarket Publishing and setting up commercial partnerships with larger ad and marketing agencies delivering SEO solutions to their client base

London, Gb

Headed up the digital marketing division at the Energy Saving Trust. Was responsible for managing a team of digital marketers and managing agencies to help raise the profile of the EST and its core brands online. Key responsibilities & achievements included: - Initiated the organisation’s first ever digital audit and developed the organisation’s digital transformation strategy. Implemented recommendations which led to an increase in operational efficiencies, improved marketing performance & cost savings for all business units. The audit formed the basis of the EST’s first formal Digital Strategy.- Conducted a review of the organisation’s agency portfolio and drove the selection & management of the EST’s digital agencies (incl. an OJEC selection process) to consolidate suppliers and drive cost savings- Managed agencies and the development cycle for all EST’s digital development and marketing work - Managed all digital marketing strategy planning, implementation & budgets (in total 6 figures)- Managed 4 digital marketing assistants and supported programme managers in developing digital campaigns - Evolved the digital marketing measurement and ROI framework and prepared monthly performance reports for the Director of Strategic Communications- Drove several complex website consolidation projects including the EST’s Save Energy site. This helped EST streamline the development process and make production cost savings.- Lead on the development of an EU funded web-based project called Cleaner Drive, which involved developing and delivering websites for several European partners. - Drove the ‘Save Energy’ online partnership programme with B&Q, Argos, Currys, Comet and British Gas to create mutually beneficial commercial opportunities- Planned & implemented digital campaigns for both the B to B and B to C websites that resulted in helping programme managers exceed marketing objectives- Increased site visitors by 405% in 2002 for the EST’s consumer facing website

London, England, Gb

Developed online marketing strategy for several of FT.com's website channels- Search engine marketing & optimisation- Email marketing- Online media planning- Offline integrationOutline of Responsibilities: My role was to develop and manage product development and digital marketing campaigns for several channels on FT.com. These included the two largest channels – ‘News’ and ‘Markets & Portfolio’ and the ‘Careers’ channel. A large part of my time was spent liaising with product managers, designers and technical staff to ensure that projects were completed on time and to budget.Project Work/Achievements:- Made a direct impact within my first month of starting at FT.com by helping to achieve record levels of Budget Day traffic through managing the promotion of the site’s Budget 2000 coverage- Co-ordinated the first ever e-mail promotion of an FT.com news scoop- Developed and implemented a search engine marketing strategy which helped to increase channel traffic for the ‘People Channel’ by 94 per cent during one month- Was given responsibility for developing creative for banner adverts after media agency was given the push- Was given responsibility for helping to develop FT.com’s proposed ‘Property Channel’- Was given responsibility for managing FT.com’s email newsletter campaigns with over 1 million subscribers- Was given responsibility for managing FT.com’s ‘Student Brand Manager Programme’- Was given responsibility for managing the launch of the FT.com book imprint and online bookshop- Was given responsibility for managing the tactical day to day dealings with FT.com’s media agencies- Was given responsibility for developing the promotional campaign for FT.com’s SMS and WAP services

On joining this start-up IT and Web Consultancy I was given sole responsibility for developing and implementing sales and marketing strategies to help bring in more new business, as well as delivering web marketing consultancy to clients. When I started there were just the three founding directors and myself, when I left the business in 2000 it had grown to 10 full time staff.Project Work/Achievements- Successfully created and introduced a new brand called RSD eMedia. This involved setting up a new web site and developing new marketing communications material to help promote RSD’s web and search engine marketing services. - Researched and submitted a proposal for the introduction of a search engine and web marketing service to cross-sell to existing clients. This resulted in the development of new services to help clients effectively promote their website to increase traffic. - Gained hands-on experience in assisting SMEs with developing Internet strategy and integrating online promotion with offline promotion.- Successfully developed and implemented innovative marketing and PR campaigns on a restricted budget. The campaigns resulted in increasing awareness of the RSD brand, winning new clients and increasing sales by over 120%- Successfully implemented a marketing information system to help monitor the business environment and evaluate the cost-effectiveness of promotional tools.- Played a key role in winning major contracts with North Eastern Training & Enterprise Councils / Business Links that involved delivering subsidised IT and Internet related support to local SMEs.- Had a number or articles about e-commerce and Internet Marketing published in local newspapers and business magazines

Bsc, Business & Marketing Management

Education record