Incredible software as a service that aggregates all your distributor and retailer data. Find voids, gaps, and opportunities, at the store level, with ShelfSmart. We solve the most common brand issues:★ Understanding what items are in each store, so you can target horizontal and vertical sales opportunities.★ Getting a 30,000 foot and ground level view of how your business is performing to understand where you should spend you resources.★ A consumer facing store locator, so customers can find your product.Please visit us at ShelfSmartData.com or give me a call at 415-770-7608.

In my current role as eCommerce Sales Manager, I have been responsible for creating and managing the entire logistics network, overseeing the end-to-end process from order placement to delivery. Leveraging my advanced data analytics and Excel expertise, I gather and analyze key performance metrics, providing actionable insights that guide decision-making and drive improvements in overall business performance. In addition, I foster cross-functional collaboration with the brick-and-mortar business, aligning eCommerce initiatives to complement and support the overall business objectives.Highlights of my achievements:• Secured targeted operating profit by maintaining full ownership of Profit and Loss (P&L) for the eCommerce channel.• Developed and executed plan to transition the brand away from direct Amazon relationships and establish new 3PL-powered Fulfilled by Merchant (FBM) model, enabling on-demand item creation and pack configurations.• Boosted conversions and revenue growth by integrating successfully established digital paid advertising campaigns and email marketing, driving targeted traffic to the eCommerce platforms.• Designed and constructed the DTC website (front and back end) harvestsnaps.com, ensuring a user-friendly interface, seamless navigation, and optimized customer experience.• Accelerated stock levels and minimized carrying costs through the introduction of effective inventory control measures, elevating product availability to meet customer demands.• Obtained higher search rankings and organic sales through effective Search Engine Optimization (SEO) strategies, augmenting website visibility.

I owned and managed both 1P and 3P business operations with key accounts, including Amazon. I took responsibility for DTC websites on platforms like Big Commerce and Shopify, programming custom pages, apps, and widgets. Additionally, I created and delivered high-performing FP&A and reporting functions aligned with the group's growth strategy. I steered email marketing campaigns through Klaviyo, executed promotions, and collaborated with the marketing team to craft compelling content.Highlights of my achievements:Served as a thought leader in a cross-functional Objectives and Key Results (OKR) group, analyzing, setting, and monitoring KPIs for the entire organization; boosted operating profit of entire company.• Yielded substantial sales and increased profitability across two brands and 40+ SKUs by taking complete Profit and Loss (P&L) responsibility for Amazon and other eCommerce accounts.• Magnified glance views and maintained over 30% conversion rate on all Amazon ASINs through refinement strategies.• Reduced chargebacks by over 50% through the successful implementation of operational changes.• Diversified revenue stream by expanding sales across the entire product range.• Ensured accurate and up-to-date product content management on Syndigo, IX One, and internal systems.• Joined forces with operations to forecast supply and inventory demand for all channels within the company.• Supported sales teams with data analysis and fact-based selling metrics using syndicated, distributor, and portal data.

During my time at 1908 Brands, I actively managed the vendor express system on Amazon, assuming responsibility for product listing setup, maintenance, and optimization for over 50 individual ASINs. I efficiently coordinated the processing and conducted rigorous verification of pricing on all purchase orders.Highlights of my achievements:• Instrumental in resolving Amazon-related issues and addressing negative reviews, maintaining strong brand reputation.• Amplified sales by 50% year over year by being solely responsible for eCommerce activities for multiple brands, including Boulder Clean, Schultz's Gourmet, and Thrive Tribe.• Administered the eCommerce business for direct sales and through distributors, including UNFI and KeHE.• Mitigated financial impact by enforcing a system and achieving a 95% recovery rate of deductions for Amazon chargebacks.• Synchronized marketing spends with sales and margin goals by curating and monitoring promotional campaigns, including lightning deals, price discounts, coupons, PPC ads, and subscribe & save.• Partnered with buyers and platforms at Jet, Walmart, Thrive, LuckyVitamin, Vitacost, Home Depot, Staples, Bed Bath & Beyond, and Wayfair, establishing and nurturing primary buyer relationships.

I had the responsibility of overseeing Profit and Loss (P&L) for five verticals. This included managing an 80,000-square foot B2B wholesale center, direct ship sales, a will call location, drop shipping services, and four regional farmers' markets in multiple locations. I provided guidance, advice, and direction to four direct reports to ensure effective management and coordination across diverse channels.Highlights of my achievements:• Raised morale and productivity while maintaining a 20% wage reduction below the budget in FY 2015 YTD.• Slashed purchases by 6% below budget and alleviated out-of-stock situations by executing successful strategies, such as an open-to-buy plan and an ordering tool.• Prospected and acquired new customers, actively supporting the direct sales team in developing new relationships conformed with business objectives.• Exceeded gross margin dollars by 7% above the budget and increased gross margin by 2% above the plan on the current P&L statement in FY 2015 YTD.• Accomplished a 9% increase in revenue compared to the prior year for the complete fiscal year 2014.• Strengthened and nurtured key relationships with customers, vendors, and internal cross-functional teams, fostering collaboration and achieving mutual success.

Steer development and execution of top sales, marketing, promotions, and business development strategies. Guide creation of high impact sales collateral and marketing materials to drive market penetration and brand visibility. Provide insightful, visionary leadership to three direct reports and foster collaboration with brand managers. Play key role in decision-making on cost and pricing for all brand skus. Participated in hiring Midwest Regional Sales Manager.Leverage key analytical insights to impact strategic planning and decision-making; craft targeted marketing strategies based on consumer-packaged goods data trends. Represent company at tradeshows and events. Engage and present to clientele and board members as needed. Adeptly oversee brands’ web presence, including websites, Facebook, Twitter, and blogs.Higlights of achievements:• Launched and introduced 10 new brands to portfolio in last year, adding $7MM+ in annual sales and boosting total sales by approximately 50%.• Spearheaded sales and marketing efforts for 20 imported and domestic brands with $20MM+ in annual gross sales.• Handled key relationships with major food distributors including United Natural Foods, KeHE/TOL, Nature's Best, DPI, and Haddon House.• Boosted distribution on key brands by more than 70% ACV within natural foods channel.• Architected and implemented third party solution for capitalizing on distribution channel.

Carried full oversight for brand management and sales of more than 10 imported brands. Directed purchasing and inventory control efforts for all brands. Conceived and communicated marketing and sales plans to internal points of contact and external distributors. Provided in-depth analysis of inventories and composed purchase orders based on results. Defined and led execution of brand marketing plans that were sensitive to client and company goals alike. Handled all aspects of channel sales from import to retail.Highlights of achievements:• Spurred major growth in sales from $9MM to $14MM.• Consistently grew business with major natural food distributors, such as United Natural Foods, Tree of Life, and Nature's Best.• Played critical role in integrating InterNatural Foods with World Finer Foods; integrating systems and consolidating inventory responsibilities.• Minimized inventory loss and shrinkage while closely managing imported inventory turns throughout role.

Commanded perishable department team with full oversight for margin performance, profitability, inventory control, hiring, and scheduling. Led monthly inventory reviews. Conducted ongoing analysis of sales, profitability, and inventory losses.Surpassed and met all margin and performance goals in spite of slow store sales.