Digital Editor
CurrentIncreased page views from 3.7 million in 2013 to 6.2 million in 2020 through implementing SEO policies and increasing the amount of stories posted to social channels.Crafted an effective paywall strategy for Crain’s Cleveland with a focus on high-value content that has increased order conversions — new orders and renewals — by 33% from 2020 to 2021. Curate, edit and send daily morning and afternoon e-newsletters. Streamlined newsletters to reduce the number of duplicated stories across each industry email resulting in a higher and more consistent open rate for industry e-newsletters. Launched a Saturday morning newsletter to increase coverage to seven days per week. Crain’s Cleveland newsroom lead on the Drupal 7 and Drupal 8 redesigns. Tasks included the indexing and vetting of all content on CrainsCleveland.com and the creation of front end pages, section fronts, newsletter signup boxes and promotional boxes. Day-to-day duties include overseeing the day-to-day operation of the Crain's Cleveland website and setting the digital strategy for the brand. Oversee the posting of all content on CrainsCleveland.com. • Cleanup and back editing of all stories on the site. • Multimedia editing and placement within articles. • Create and place third party widgets — graphics, maps and documents in stories. • Compile, configure and edit Special Features content including awards and Special Reports. Troubleshoot send and delivery issues at the brand level for all newsletters. Track analytics in the areas of content, audience and site performance using Ominture, Chartbeat, Metrics for News and Google Analytics for distribution to leadership and staff. Troubleshoot at the brand level any issues pertaining to WoodWing, Drupal and all analytics tools. Teach and guide staff in the use of all the digital tools used to create content for Crain’s Cleveland. Work with sales staff to keep them up to date on any relevant changes to the site.
