Experienced brand builder with a proven track record across multiple industries, which include Action Sports, Streetwear and Technology.Cofounder of DC Shoes in partnership with Ken Block. Successfully grew the brand from a footwear idea exclusive to skateboarding to a globally recognized brand expressed across multiple product categories. Left company 4 years after the sale to Quiksilver 2004 to build the Incase brand, Apple’s premier lifestyle accessory partner for cases and bags. Recent endeavors include cofounding spatial home audio company Syng with ex-Apple team.Current role is CEO of footwear, apparel brand FACT., which focuses on skateboarding + music subculture, against a military + workwear design lens.Unconventional creative thinker with an MBA forged in fires of both success and failure.