Wen-Chieh (Damon) Wu Email & Phone Number

Taipei City, Taiwan

• Lead product NPI lifecycle to plan and develop gaming brand “OMEN” & “Victus” sell-in strategy and materials, e.g. product images, animation, product feature briefing deck for laptop and desktop platforms• Work closely with PMs, ID and regional sales team; define products’ key selling points and provide pre-launch, launch plan with product related materials support, e.g. CES, HP annual Amplify event, Gamescom with gaming series online and offline press briefing and demo materials• Manage partner relationship about gaming ecosystem, platform performance related projects, e.g. Intel, AMD, NVIDIA & MSFT

Taipei City, Taiwan

• Lead product marketing team to plan and develop gaming brand “Republic of Gamers” marketing strategy and materials, e.g. product key visual, videos, webpage and POSM design for laptop and desktop product line. Achieved 2018 Q2 market share No.1 worldwide• Work closely with PM, ID and sales team; define products’ key selling points and provide pre-launch, launch and post-launch plan with complete marketing materials support, e.g. award-winning ROG Zephyrus series, which is world’s thinnest gaming laptop• Support event team a variety of global level events marketing preparation and execution, e.g. CES, COMPUTEX, Gamescom• Manage third party partnership and co-marketing campaign, e.g. Google Taiwan digital media platform project, Oculus VR with Oculus Ready PC program, Disney Digital Network with Star Wars YouTuber campaign in UK

Shanghai City, China

• Led and managed ZARA flagship store (Nanjing Xi Lu) in Shanghai, one of top three stores in China market. Achieved annual revenue $13,000,000.• Managed garment product line; negotiated with product manager from Spain about suiting collections to Asia customer's taste. Monitored and controlled new arrival and inventory level, checked sales and analyzed consumer behavior, organized and maintained stockroom well.• Maintained good store image with merchandizers; set up and coordinated garments in each section constantly, checked condition of fixtures, furniture and lighting to keep store image well.• Managed and monitored staffs’ situation; trained and motivated staffs in each section, checked workflow schedule and kept high productivity every day.

Oak Park, Il

• Developed marketing strategy and campaign, including social media and offline activity.• Planned and executed fund-raising activity for African society.

Taichung City, Taiwan

• Promoted Apple hardware and software in Taiwan’s largest consumer electronic retailer. (TSANN KUEN ENTERPRISE CO.)• Researched and reported marketing analysis to APPLE Inc. Taiwan Branch.

• Developed marketing strategy, planed and executed year-round marketing and sales activities, sales forecast, team building, and office administration.• Designed DM, planed class schedule, and helped students with their study. • Promoted and introduced English classes in universities, helped college students to know more about English license test. (TOEFL, TOEIC etc.)

Taiwan

• Managed multi-enterprise computer purchasing projects, from contract sign, shipping, to setup and technical support. Achieved annual revenue $35000.• Maintained the company’s website and online store, managed client purchase order and technical support, and acted as PChome Online Store manager. Achieved annual revenue $15000.• Managed all clients’ hardware repair process, including hardware component order, reported to Apple Taiwan repair situation and checked repair progress.

Master, Business Administration

Bachelor, Business Administration