Leading the marketing function to strategically align with corporate and sales goals and to oversee the execution of all branding, positioning, campaign development and execution, and mulit-channel communication.

RIF

RIF- Lead marketing team to broaden and improve marketing execution & ROI, brand equity, revenue, company value, and to achieve corporate objectives.

Developed new messaging/positioning and go-to-market strategy while executing development of marketing tools and programs for early-stage, private equity backed companies. Projects included competitive research, SWOT analysis, messaging guidelines, GTM recommendations, presentations, collateral materials and website improvements..

Responsible for entire marketing function for the early-stage start-up e-commerce and data company. Initial goals were to develop a brand and message strategy to align with near and mid-term target markets and potential investors as well as drive awareness of the new solutions offered. During the seven months of tenure prior to the layoff, the following achievements were accomplished:o Repositioned the company from a drilling-focused distributor to a digital solutions provider for heavy industrieso Developed new messaging and all the content to reinforce the new positioning; implemented through new website, videos, collateral materials, presentations, social media, and moreo Redeveloped the GoExpedi.com website: created site map, wrote all content, selected all imagery, art directed and managed design, development, and launch with agency partnerso Managed brand research project that lead to insights and improvements across the organization (sales, operations, product development, client success, and marketing)

Responsible for aligning marketing strategy and implementation with market penetration and growth goals. Redefined the solution's value propositions and executed multi-channel marketing initiatives to achieve the following results under budget:o First full quarter of 2018: More than doubled website visitors, video views, and web leadso Year one (2018): website visitors up 676%, video views up 342%, web leads up 256%, third-party online article page views up 1,950%o 2019 sales up 287% over 2018o Continually reduced Cost per Lead resulting in 5X reduction over 3 yearso Deliverables: Targeted content (articles, case studies, videos, brochures, blogs, podcasts, webinars, email), paid ads (search, display, video, social media), redesigned website, web-based estimation app, print ad campaigns, additional industry awards (one in 2017, three in 2018, six in 2019, three in 2020), over 20 industry events per year (exhibit, sponsor, present), press releases, customer and trade event presentations

Assist leadership with strategic direction and focusAudit and process improvements for:o Profitabilityo Project managemento Sales cycle (goals, metrics, management, CRM efficiencies, pricing)o Marketing enhancements and planningo Cash flowo Client managementRedevelop brand message strategy (includes research and development of: targeted language and overall strategy, tagline, agency description, new service descriptors)Develop and implement a digital content marketing strategy (web and SEO, blog, newsletters, social media) - Saw highest monthly web conversions in over four years within one month of implementationManage multiple client projects (websites, print materials, sales tools) using Teamwork project management software

AMA Houston is the leading educational information, career-building and networking resource for Houston’s marketing professionals. AMA Houston has won the Chapter of the Year award six times since 2004, and is currently the nation's largest chapter.The Interactive Marketing SIG's focus is to educate marketers on the digital tools they need to understand and utilize online marketing for their brands. Topics include websites, blogging, SEO/SEM, online video, social marketing, marketing automation, online and mobile advertising and more.

Reorganized Marketing & Creative teams to agency structureo Led 5 Directors (Multi Media, Graphic Design, User Experience (UX), SEO/PPC, Social Media)o Oversaw numerous multidisciplinary teams (up to 24 ppl.) Successfully led corporate rebrand to reposition from technology focused company to full-service digital agency. Included: Visual identity, brand positioning (values, guidelines, voice, tagline), redesign and development content for multiple websites (desktop, tablet, mobile for 2 distinct sites), video, social media, all internal and sales materialsIntroduced and implemented profitability and utilization tracking to organizationo Increased project profitability by 26% within 6 monthso Increased group utilization by 44% within 1 yearDeveloped initial financial planning model with multiple interdependent variables (revenue, profit, headcount, billable rate, utilization percentage, average employee costs (for two cost structures: India and US), number of clients, break even)Member of 7-Person Executive Leadership Teamo Set 3-year strategic plan (Industry and geographic market expansion, financial metrics, operations, org. structure)o Collaborated with leaders of various functional areas (CEO, Technology, Finance, Account Services, Administration)o Reviewed and redefined Account Services and Project Management roles.o Integrated new proposal software platform with other internal systems (CRM, Accounting, Time tracking)o Began evaluation of Marketing Automation Platforms

Strategic planning and review for revenue and profitability goals o Increased Gross Profit 24% in 3 years during the recessiono Increased Average Annual Revenue by 33% over 5 years during the recessionManage staff of 16-20o Manage the development of HR guidelines for company protectiono Develop and implement policies and procedures for project management, and collectionso Resolve personnel issueso Lowered turnover in key positionso Interview, hire, train and terminate employees as neededLead & Support Account Management teamo Improved Average Account Rep Monthly Billings by 38% in 3 years during the recessiono Assist with sales process – Presenting, follow-up, closing, and on-boarding of new clientso Assist with difficult client issueso Take over problem accounts in order to salvage the business and make them profitableProject Management and development of deliverables for client projects (Branding, Strategy, Websites, SEO, SMM, Content Marketing, Print, Trade Show Displays, Video, etc.)Daily review of financial reporting (Profit & Loss, Sales Projections, Account Receivables, Employee Time Sheets, etc.)Review all invoices for profitabilityApprove purchases and payablesSell MARION’s services via networking, presenting and closing with C-suite and executive decision makers

• Developed annual marketing plan and budget for all marketing efforts of Hollinden.• Implemented the marketing plan • Developed and delivered all new business proposals. • Contributed to client deliverables: • Responsible for identifying, qualifying, nurturing and assisting in the close of new clients through direct interaction and dealings with CEO/Principal level decision makers.• Grew client base by 27% during the first year of employment.

Manage sales territories to successfully source and close long-term contracts for new client acquisition. Consistently maintained high level of sales to be in the top 15% of reps in the region.

• Generated sales and communication in company-based territory with 40% (182) of the company’s 460 customers. • Increased the number of customers in my territory by 87%. • Increased earnings by 40% while minimizing cost of sales to boost company ROI. • Averaged 5 quality on-site sales calls per day. • Earned two territorial expansions (Victoria, TX and The State of Oklahoma) due to successes in home territory.• As Inside Sales supported current outside sales force, fielded incoming calls, generated quotes, processed orders, scheduled fieldwork, took care of shipping and tracking.• Created inventory system and maintained inventory levels.