Founder/Partner
CurrentCDA works with leadership teams to help them define, develop and ultimately dominate a new category of business. Using the methodology and frameworks from the book Play Bigger, co-authored by CDA partner, Kevin Maney, it is possible to design your category. It’s what CDA helps companies do.How can you improve your company’s odds of success?- 41,000 Companies raised venture funding since 2000- 440 Have achieved an exit greater than $100m- 66 Have achieved an exit greater than $1b (a realized unicorn)So many companies get funded. Only 0.16% exit well. Today’s markets are winner-take-all. The winners - we call them Category Kings - take 76% of their category’s economics. That’s why legendary business leaders create new categories.They don’t leave it to chance. They design a category. Product design, Company design, Category design — The greats do all three.