CDA works with leadership teams to help them define, develop and ultimately dominate a new category of business. Using the methodology and frameworks from the book Play Bigger, co-authored by CDA partner, Kevin Maney, it is possible to design your category. It’s what CDA helps companies do.How can you improve your company’s odds of success?- 41,000 Companies raised venture funding since 2000- 440 Have achieved an exit greater than $100m- 66 Have achieved an exit greater than $1b (a realized unicorn)So many companies get funded. Only 0.16% exit well. Today’s markets are winner-take-all. The winners - we call them Category Kings - take 76% of their category’s economics. That’s why legendary business leaders create new categories.They don’t leave it to chance. They design a category. Product design, Company design, Category design — The greats do all three.

Category Thinkers is the free community that brings category designers together. Whether you’re already an expert or just “category curious,” you’re welcome to join the hundreds of others who strive to be radically different.

Green Leads provides our clients with the highest level Performance Based Demand Generation services available and enable our clients to achieve solid brands that generate top line revenue growth and position them as their category leader.

Green Leads provides our clients with the highest level marketing services available and enable our clients to achieve solid brands that generate top line revenue growth and position them as their category leader.

Medical devices company. Launched a new product into the hospital market, served by major distribution companies. Increased company revenues by 21% and 18% in back to back years.

Non-profit organization providing business, technology, and leadership curriculum for underprivileged high school students. Served as Board Chairman during this growth period where 97% of all graduating YTE seniors went on to higher education.

Enterprise software company headquartered in Japan. Successfuly launched an XML Commerce Server in all markets outside of Japan. Established sales and marketing strategies. Signed several significant business development deals. Sat on industry standards board.

As a co-founder of this CRM software company, I successfuly launched the sales and marketing efforts of the company, growing the organization into a 50 person company doubling revenue each year for three years of in a row. In 2000, we transferred ownership to a new management team under the name of Cerepoint.

Factory automation systems under several company names: Schneider Electric, Schneider Automation, Modicon, AEG, Gould, Square D. Starting as a co-op student, worked in many areas of the company from engineering and support, sales and eventually marketing. Extensive international experience.