Damp brings an experienced, pragmatic aspect to category design, baked in from three decades as a company founder, CEO, CMO and startup advisor. He understands how companies work, how markets react, and how to design and build categories. He was most recently founder and CEO/CMO of Green Leads, which introduced the pipeline generation category and was acquired by Next 15 (LON:NFC). He was previously CMO of Asteria, which IPO’d on the Tokyo Stock Exchange (TYO:3853 Asteria). Mike has served on several boards of both commercial and non-profit ventures. He holds a BS in Computer Science from Merrimack College. Damp speaks regularly at conferences such as Dreamforce, Inbound, etc. He has three daughters, two granddaughters, a grandson and lives on the water in both New Hampshire and Florida with his wife and business partner, Linda.