Leading design and art direction for the Carolina Union, student organizations, and UNC departments, I've played a pivotal role in crafting compelling visual identities and branding solutions. This includes developing logos and brand standards for university entities and student organizations, ensuring a cohesive visual identity across multiple platforms.I've extended my role to encompass a diverse range of print materials, from brochures to banners, amplifying communication strategies.… Show more Leading design and art direction for the Carolina Union, student organizations, and UNC departments, I've played a pivotal role in crafting compelling visual identities and branding solutions. This includes developing logos and brand standards for university entities and student organizations, ensuring a cohesive visual identity across multiple platforms.I've extended my role to encompass a diverse range of print materials, from brochures to banners, amplifying communication strategies. Successfully translating complex concepts into visually captivating designs, I've created way-finding signage and infographics catering to different UNC community audience segments.In the digital realm, I've contributed significantly by producing motion graphics, video bumpers, and content for various platforms, notably elevating the university's brand visibility. Maintaining high design standards, I've aligned them with the university's brand while establishing distinct sub-brands.In a leadership capacity, I've innovated project management systems, optimized software selection, and managed end-to-end printing and production processes. I've overseen departmental software and hardware, ensuring optimal functionality and organized archival of project files.My involvement in special projects includes evaluating UNC branding standards for numerous student organizations, managing content on associated Union websites, and leading digital accessibility initiatives for ADA compliance. As a Culture of Respect (DEI) committee member, I've actively contributed to shaping values and practices for the Carolina Union.I've played a pivotal role in mentoring student staff, refining their design, photography, and videography skills, and guiding them in personal portfolio development. This wealth of experiences and accomplishments in design, project management, and leadership has significantly contributed to the diverse and dynamic landscape of the Carolina Union and UNC Chapel Hill. Show less