• Led on all aspects of digital marketing at the company, managing and growing the marketing department from a team of 4 to a team of 10. • Owned the customer acquisition strategy, incorporating SEO, PPC, social media, paid social, content marketing and email marketing across B2C and B2B functions.• Oversaw sustained online growth over a number of years, with turnover increasing by more than 100%, whilst working with annual budgets in excess of £1M.• Pioneered a data-driven philosophy to the marketing function, including the introduction of a CDP/CRM marketing automation platform.• Improved conversion rate by more than 30% through improvements to UX, utilising CRO to optimise the user journey.• Coordinated a complete company rebrand, working with internal and external teams.• Project managed several website builds and built a strong relationship with the web development agency.• Introduced continual website improvements, managed through Kanban style Trello boards.• Developed and implemented a comprehensive content strategy.• Established relationships with key agency partners.

• Project managed a website rebuild including changing the ecommerce platform, with a strong emphasis on technical SEO.• Identified suitable agency partners and established strong relationships with them. • Led the site SEO strategy, overseeing a significant increase in traffic.• Overhauled the website content, introducing more consistency and accuracy, improving the user experience. • Introduced a personalised email marketing strategy. • Created social media profiles and helped to grow follower numbers and engagement exponentially.

• Created and implemented SEO strategies for clients across a variety of different industries.• Employed exceptional communication and relationship-building skills to develop relationships with clients.• Worked with internal agency teams to make improvements to clients' websites.• Helped to deliver pitches to potential new SEO clients, presenting proposed SEO strategies.

• Conducted comprehensive keyword research.• Attended SEO industry events, staying abreast of developments in SEO.• Created keyword-rich content to improve organic rankings. • Used Excel to build a content matrix that created unique copy for large numbers of similar but distinct pages on the company's website.• Researched and manually contacted webmasters and bloggers as part of a link building outreach strategy.