Dan Archibald Email & Phone Number

• Driver of best practice and collaboration across ITV’s social media teams and digital content partners.• Manage the Capability team to promote adoption and efficiencies of shared services, such as publishing tools, moderation agencies and measurement techniques.• Main functional point of contact for internal and external digital teams.• Develop guidelines and tools to drive creative excellence and innovation• Maintain compliance and accessibility policy.• Oversee learning… Show more • Driver of best practice and collaboration across ITV’s social media teams and digital content partners.• Manage the Capability team to promote adoption and efficiencies of shared services, such as publishing tools, moderation agencies and measurement techniques.• Main functional point of contact for internal and external digital teams.• Develop guidelines and tools to drive creative excellence and innovation• Maintain compliance and accessibility policy.• Oversee learning and development opportunities.• Ambassador for digital content, and social media colleagues across ITV. Show less

Digital Marketing Lead for Coronation Street and Emmerdale.• Strategic, tactical and activation planning for the department.• Manage a creative team to produce bold, engaging and impactful digital content which responds to editorial briefs and meets KPIs and Objectives.• Create and maintain strong, valuable and sustainable relationships with stakeholders across the business.• Develop and oversee the activation of Commercial and DTC briefs.• Successfully communicate… Show more Digital Marketing Lead for Coronation Street and Emmerdale.• Strategic, tactical and activation planning for the department.• Manage a creative team to produce bold, engaging and impactful digital content which responds to editorial briefs and meets KPIs and Objectives.• Create and maintain strong, valuable and sustainable relationships with stakeholders across the business.• Develop and oversee the activation of Commercial and DTC briefs.• Successfully communicate objectives, data and insight in a way that offers value and understanding to the team, stakeholders and the wider business.• Operate a test and learn culture within the team to drive reflection and high performance.• Advocate for my team members, championing their successes and encouraging their development and recognition.• Focus on emerging trends and digital innovations within the industry.• Resource and manage projects to an effective and efficient budget.• Collaborate on talent management and rights negotiations.• Maintain industry understanding of compliance, rights and legal. Show less

Manchester, United Kingdom

• Responsible for the output of all Coronation Street’s digital platforms, including: Facebook, Instagram, Twitter, TikTok, YouTube and ITV Hub.• Strategic planning of editorial content to deliver against KPIs.• Developed and delivered solutions for commercial sponsors and DTC.• Created strong, valuable and sustainable relationships with internal andexternal stakeholders such as Production, Commercial and Publicity.• Manage freelance digital producers and apprentices.•… Show more • Responsible for the output of all Coronation Street’s digital platforms, including: Facebook, Instagram, Twitter, TikTok, YouTube and ITV Hub.• Strategic planning of editorial content to deliver against KPIs.• Developed and delivered solutions for commercial sponsors and DTC.• Created strong, valuable and sustainable relationships with internal andexternal stakeholders such as Production, Commercial and Publicity.• Manage freelance digital producers and apprentices.• Statistical analysis and reporting for wider business agendas.• Commissioned innovative digital content to create huge audience engagement and drive awareness, consideration and conversion to VOD, Linear and DTC.• Maintained industry understanding of compliance, rights, legal and contentownership.• Audience management and community support.• Providing digital expertise and insight to other parts of the business toincrease viewer relationships or drive revenue. Show less

Key Brands: Coronation Street, Emmerdale, The X Factor, Saturday Night Takeaway, Downton Abbey.• Produced the digital content for ITV’s biggest commercial entertainment websites, social media channels and products.• Created and delivered commercialised solutions to meet relevant business goals.• Developed original content for web, mobile, live studio interactivity and other platforms including The X Factor 5th Judge App.• Encouraged excellent communication with internal… Show more Key Brands: Coronation Street, Emmerdale, The X Factor, Saturday Night Takeaway, Downton Abbey.• Produced the digital content for ITV’s biggest commercial entertainment websites, social media channels and products.• Created and delivered commercialised solutions to meet relevant business goals.• Developed original content for web, mobile, live studio interactivity and other platforms including The X Factor 5th Judge App.• Encouraged excellent communication with internal teams and external companies as well as ensuring compliance, legal and editorial standards were upheld.• Managed small teams of freelancers on short-term projects.• Responsible for training new staff in the use of the CMS, statisticalreporting and analytics against KPIs and editorial style -including offering guidance on best practice for online and social media. Show less

Key Brands: Emmerdale, Downton Abbey, Whitechapel, Primeval, Appropriate Adult, Girlfriends, Switch, Scott and Bailey.• Liaised with Key stakeholders, including Production and Publicity to create behind-the-scenes news and video content.• Managed and maintained multiple social media accounts.• Worked with Commercial teams to create innovative sponsorship pitchesand brand packages.• Collaborated with the UX, Design and FED teams to refresh and reform websites across… Show more Key Brands: Emmerdale, Downton Abbey, Whitechapel, Primeval, Appropriate Adult, Girlfriends, Switch, Scott and Bailey.• Liaised with Key stakeholders, including Production and Publicity to create behind-the-scenes news and video content.• Managed and maintained multiple social media accounts.• Worked with Commercial teams to create innovative sponsorship pitchesand brand packages.• Collaborated with the UX, Design and FED teams to refresh and reform websites across itv.com Show less

Key Brands: Emmerdale, ITV Drama Premieres, ITV Mystery Drama.• Managed ITV Drama websites and social platforms.• Worked with commercial stakeholders to create sponsored content.• Copywriting for news stories, editorial pieces and social media.• Interviewed cast members.• Edited images and graphics using Photoshop.

Key Brand: BBC HeadroomRefreshing, restructuring and managing online content for BBC Headroom mental health campaign. Working in partnership with Learning Campaigns to develop supporting content for events (such as Radio One's Big Weekend) and programmes across television and radio.

Key Brands: EastEnders, EastEnders E20Populating content for the Eastenders Multiplatform relaunch. Creating a website for new online drama Eastenders: E20. HTML editing, image editing using Photoshop.

Key Brand: Strictly Come DancingCreating and managing content for bbc.co.uk/strictlycomedancing. Devising and implementing the online presence for the ‘Come Dancing with Strictly’ event. Moderating and community management on the BBC message boards. Hosting Strictly Social – an online play along game.

Developing and creating bespoke films for www.bbc.co.uk/theoneshow. Script and blog writing, interviewing celebrity guests, developing innovative interactivity between the audience and the show.

Running the ‘Postcard to Beijing’ competition for Blue Peter in compliance with editorial policy. Working with the Interactive team to answer correspondence and coordinate responses across the department.

Key Brands: Gordon Ramsay's Cookalong Live, The F-WordWorking on the new Gordon Ramsay show pilot. Location scouting, contributor finding, coordinating web cams during the live show and additional development research for 'The F-Word'.

Key Brand: Help I’ve got a High Maintenance Wife. Finding contributors, assisting on location - operating second camera, working boom etc. Coordinating hospitality, crew and contributor arrival, tape logging and driving.

Key Brands: The Electric Proms, Glastonbury Festival, Mercury Prize and The Reading Festival. Filming rehearsals, recceing the sites, setting up accreditation and the managing of the location.

Key Brand: Comic Relief does Fame Academy. Assisting PDs on location, managing auditions of stand-ins, sourcing archive clips, assisting art director in dressing the location.

Key Brand: The Verdict. Spotting stories for the director in the gallery, logging PSC and OB Rushes.

Key Brands: Big Brother 7, Celebrity Scissor Hands, The Match. Managing the gallery, chaperoning housemates, conducting telephone interviews, archiving rushes.

Working on various sport shows including Transworld Sport.

Mini Mba, Brand Management

Mini Mba, Marketing

Ba (Hons), Media Production

Education record

Education record