Dan Ashby Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Orange County, California Area

As Vice President of Sales, I spearheaded the management of sales and the business development for launching Flow Water in the United States by creating go-to-market strategy, securing distribution channels, and executing pricing and promotional plans with Full P&L and budget responsibility. ══ SUSTAINABILITY ══I generated and managed sales forecasts and.

Orange County, California Area

As Vice President of Sales, I established business initiatives and integrated sales processes across the company. I led the development, communication, and implementation of effective sales growth strategies and developed area sales plans to meet revenue, profitability, market share, and market penetration goals.══ FOUNDATION ══Overseeing all aspects of.

Western US

• Returned the Evian business to growth for the first time in over 10 years. 2010 saw continuous growth in Q2, Q3 and Q4 with explosive growth in January of 2011 (+27%).
• Responsible for the development, growth and strategic sales direction for the Western Business Unit Division comprised of 10 States. Revitalized the 10-person field sales team, led internal Acceleration Unit with.
• Effectively built relationships, managed and partnered with Coca-Cola Refreshments (CCR) to achieve mutual objectives.
• Manage sales volume of $20 million for the entire Business Unit. (25% of Total US Retail Sales).
• Responsible for managing the sales activities, action plans and sales development for 2 Region Managers and 8 Territory/District Managers leading and holding them accountable for executing their duties and.
• Orchestrated and managed the first ever LA Storm in which Evian Teams Blitzed Los Angeles driving sales to a record +41% in April 2010. LA Team won prestigious Acceleration Unit award from Paris for “Most Significant.

• Develop and implement GBE’s commercial sales vision and identify specific goals and objectives for the entire East Division comprised of 35 States.
• Manage sales volume of $18 million for the entire division while providing guidance on profit/volume issues.
• Responsible for managing the sales activities, action plans and sales development for 4 Region Managers, leading and holding them accountable for executing their duties and responsibilities including sales results.
• Significantly improved sales in Eastern Division by 9.8%, 13.5%, 25.9% and 3.8% respectively from 2003-2006 setting company records for both volume and profit.
• Opened and managed National Accounts including Target, Wal-Mart, Kroger, DeCA, AAFES as well as expanding distribution throughout the East in all major retail chains.

• Responsible for the development, growth and strategic sales direction for a district covering 6 states including Southern California.
• Assess relevant markets, competitors and retailers in order to target potential accounts.
• Responsible for managing the sales activities, action plans and sales development for district including accurate and timely reporting, volume objectives, profitability and initiating corrective measures where necessary.
• Accountable for maintaining sales budget and staying within budgetary guidelines.

• Designed brand roll out program and defined target channels for market penetration. Created business plan for alternate markets, which would increase production and profits to the company.
• Prepared demographic studies, market analysis, and product evaluation for Miller Springs

• Established sales management discipline, organized domestic market, established specific lines of responsibility for broker network, implemented incentive compensation program based on depletions, distribution and.
• Established distribution throughout North America comprised of 63 distributors including Southern Wine & Spirits, National Distributing Company, Sygma(Sysco), Frank-Lin Beverage Group, DPI Corporation, Kehe.
• Created Brand awareness in both retail and foodservice sectors with limited budgets and resources. Divided territories between retail distributors and foodservice/alcohol distributors to better serve accounts by.
• Called on major Retailers such as Safeway, Wholefoods Markets, Gelsons, Trader Joe’s, Ralph’s, Cost Plus World Markets and Stop ‘n Shop. Developed buyer relationships with major distributors and retailers throughout.

• Responsible for examining, inspecting and evaluating commercial property to establish fair market value for loan collateral.
• Prepared detailed reports that include legal and physical description of property, photographs, plans and an explanation of estimated fair market value.