Dan Ayer Email & Phone Number

San Diego Metropolitan Area

As a federal subject matter expert, I specialize in providing strategic guidance, fostering the creation of new teams, and launching programs for mission-driven organizations, particularly during the inception, growth, or revitalization stages of their federal government sales and marketing efforts. My extensive and diverse experience includes working with federal agencies, small business partners, system integrators, and alliance partners to scale and refine their federal sales and operational frameworks.With over 30 years of experience in developing federal government marketing programs, I have a deep understanding of the complexities and nuances involved in building a successful federal sales team. I focus on helping companies accelerate their business growth by simplifying and mastering the process of selling to the federal government.

Malvern, Pennsylvania

Elevated to a new position, tasked initially with assembling and leading a team encompassing areas such as federal business development, eCommerce oversight, national operational support, project management operations, and IT Technical Analytics.• Examined analytics on federal agency expenditures to lead change and drive transformation through strategic agility, adjusting to new organizational methods and approaches in response to evolving customer requirements during times of disruption.• Developed and directed a series of educational webinars centered on innovative tactics and strategies to enhance efficiency and optimize customer value, thereby increasing engagement and loyalty among customers. Webinar topics included:o SOW/PWS acquisition strategies. o GSA FSS, GWAC and BPA strategieso Federal small business set aside programs SBA 8(a), Hubzone, WOSB, SDVOSBo Prime/subcontracting relationships; teaming agreements, subcontracting FAR flow downso FAR 52.219-14 Limitations on Subcontractingo FAR 6.302 Sole Source Contractingo FAR 19 Limited Source Contracting o DOL Service Contract Act (SCA) compliance

Malvern, Pennsylvania

Tasked with creating a new senior client executive team exclusively for the Department of Defense. • Successfully recruited, onboarded, and provided comprehensive training to National Account Managers dedicated to each branch of the military. • Initiated the federal small business set-aside initiative, encompassing SBA 8(a)Native American, HUBZone, WOSB, and SDVOSB collaborations.• Annual average revenue achievement of 143% over five years. • Actively guided the development of SOW and PWS strategies to enhance the likelihood of success by reducing/eliminating competition. Achieved this through the implementation of GWAC and BPA strategies and the collaboration with small business and technology partner alliances.

Malvern, Pennsylvania

Conceived and established an entire national sales network from scratch. Sourced, onboarded, and trained federal sales specialists and regional management teams. Facilitated federal sales training workshops quarterly in each region. • Guided the strategic development of field sales, establishing blueprints for both immediate and extended plans for increasing market share and driving revenue expansion.• Analyzed market trends and the competitive environment; managed the detection and assessment of opportunities; developed successful bid proposal situations; and devised winning strategies to capture new business and drive market share. • Achieved an increase in revenue from $5 million to $125 million over a span of five years.

Washington D.C. Metro Area

Federal Account Executive – Department of the ArmyAnalyzed technology trends within the Department of the Army to identify competitive opportunities, construct winning solicitation outcomes by formulating technical and financial bid strategies. DLA Program Manager- Western RegionDeveloped strategic business plans and marketing initiatives to exponentially increase market share and revenue in Western Region.Government Marketing SpecialistAssisted dealer sales personnel in marketing efforts to named government accounts.

San Diego, California

San Diego, California

San Diego, Ca

Certified, Enterprise Content Management

Education record

Education record