Strategic Account Director, Mobile Advertising Sales
Sunnyvale, Ca, Us
Was Responsible for mobile ad sales for West Coast and developing mobile ad sales revenue through, advertising clients, agencies and strategic partners.• Mobile ad sales included WAP, SMS, Mobitv, Rich Media, Game Advertising and mobile ad sales within all Yahoo! Mobile properties including m.yahoo.com, GO 3.0, i-phone and Blackberry targeted campaigns.• Sold Mobile advertising( Display and search) to Jaguar, Toyota, Mazda, Acura, Nissan, Honda, Ford, HP, RIM, Old Navy, Palm, Microsoft, BGI, Visa, Fisher Investments, Direct TV, Paramount, Lionsgate, FOX, Buena Vista, Warner Bros, Best Buy, Bestwestern , Sony Pictures, Gap, Nordstrom, Hilton+ many other tier one brands.• Helped provide account management and campaign analysis to optimize delivery throughout the campaign.• Attended mobile and advertising specific summits, events and networking meetings to grow mobile ad sales business like, CES, CTIA, Mobile Monday’s, • Familiar with and sold CPM, CPC, CPA pricing models.• Helped Create, roll out and sell mobile specific packages such as Fantasy Football, March Madness, Olympics, Back to school, movie and DVD release packages, St. Patrick’s Day, NBA playoffs and other targeted events.