I lead a team of consultants leveraging Australia’s largest loyalty card data for major FMCG clients. Delivering revenue through strong client relationships, and delivery of strategic insights.

Co-founded a small property development company.

Key partner between a major retailer in HK, and my team of insights experts. We workclosely with the client as a trusted advisor to help them understand their customer needsbetter. My role is to manage our resources and client expectations, to challenge anddeliver the highest quality insights, grow and develop my team, as well as deliver oninternal P&L.Primarily we use longitudinal customer (loyalty card) data on a variety of strategic andad-hoc projects: pricing and… Show more Key partner between a major retailer in HK, and my team of insights experts. We workclosely with the client as a trusted advisor to help them understand their customer needsbetter. My role is to manage our resources and client expectations, to challenge anddeliver the highest quality insights, grow and develop my team, as well as deliver oninternal P&L.Primarily we use longitudinal customer (loyalty card) data on a variety of strategic andad-hoc projects: pricing and elasticity, promotion/campaign effectiveness,segmentation, assortment, and many custom needs. Show less

Leading a high-performing team of 7-8 to deliver world class insights to identify opportunities to help drive our clients business and needs. Focus is understanding and interpreting Consumer Behaviour and Perceptions, through a mix of Quantitative and Qualitative methodologies to help brands with their equity and creative assets.While we collect and produce a lot of data, this role is about distilling that down to insights that make a difference - and can be actioned. I work effectively… Show more Leading a high-performing team of 7-8 to deliver world class insights to identify opportunities to help drive our clients business and needs. Focus is understanding and interpreting Consumer Behaviour and Perceptions, through a mix of Quantitative and Qualitative methodologies to help brands with their equity and creative assets.While we collect and produce a lot of data, this role is about distilling that down to insights that make a difference - and can be actioned. I work effectively with many different stakeholders, all with many differing needs and expectations while delivering against sales, satisfaction and relationship needs. Show less

Working across multiple APAC countries, functions and disciplines I was responsible for identifying and sharing new internal and external trends for the business, utilising various data sources, strategy and business knowledge to formulate insights, convey them to senior management and provide recommendations to maximise both business opportunities and opportunities to inspire and develop the builders of tomorrow.

Improving sales performance and marketing effectiveness of my clients through the use of quantitative analytics in the SEANAP and LATAM Regions, with a focus on customized regression modelling techniques & Marketing ROI.Responsible for revenue and client relationships, as well as managing my servicing team andprojects. My clients included major pharmaceutical and FMCG manufacturers and I helped them understand and improve their marketing activities as well as price point in the market.

Working with manufacturers within the Australian Market my core focus is to provide insights on the shopper to my clients Sales and Marketing Teams.This involves integrating different data sources to provide insights on shopper behaviour, and using this information to suggest ways in which these key findings can be used to help manufacturers achieve their brand objectives.Key Account ManagementProject ManagementCategory AnalysisShopper InsightsBusiness… Show more Working with manufacturers within the Australian Market my core focus is to provide insights on the shopper to my clients Sales and Marketing Teams.This involves integrating different data sources to provide insights on shopper behaviour, and using this information to suggest ways in which these key findings can be used to help manufacturers achieve their brand objectives.Key Account ManagementProject ManagementCategory AnalysisShopper InsightsBusiness DevelopmentTeam Building Show less