Developed and executed regional marketing strategies and multi-year product development plans. Conducted market research, competitive analysis, and created product requirements in support of new product launches. Worked with an advertising agency to create new brand identity and build awareness of brand initiatives. Developed grassroots marketing initiatives that opened up new markets delivering incremental sales growth. Managed CPG packaging, annual catalog and web site creation.• Received Johnson Outdoors Chairman’s Recognition Award in honor of Cannon’s success• Launched saltwater product line that grew market share from 20% to 50%• Repositioned product line resulting in 60% share gain in key markets• Launched Cannon into new accessory category with patented products• Integrated wireless remote technology to differentiate product line and revitalize sales

Developed annual product catalogs, trade show booths and national sales meetings. Created annual marketing plan and marketing budget. Developed marketing materials for new product launches, promotions and managed merchandising coordinator. Assisted sales in customer presentations and at trade and distributors shows.•Transitioned business to new logo and brand identity.•Redesigned product catalog with clean layout and clear product information.

Managed P&L of largest product category. Developed and maintained five year strategic business plan. Prepared annual budget and performance parameters aligned with corporate sales and profit targets. Served on cross-divisional team that developed Brunswick’s HPPD (High Performance Product Development) portfolio planning process. Led cross-functional teams on new product development projects.•Conducted VoC and marketing lead on VisionAir seat which won 2005 NMMA innovation award.•Exceeded VisionAir gross margin goal by 10%.•Implemented and customized HPPD process to compliment corporate structure and products.

Led two product managers and the development of market research analysis, product roadmaps and go-to-market strategies. Directed monthly category forecasting changes and implemented Microsoft Project as a tool to effectively develop and monitor projects. Created annual ROI’s, category product development plans and managed corporate pricing exercise and six major product lines. •Project Manager and marketing lead on Sahara pump that won 2002 NMMA innovation award.•Developed and managed annual culling process resulting in corporate 14% SKU reduction.•Created pricing and culling strategies resulting in 4% category gross margin growth.•Improved 3 year new product sales contribution from 15% to 19.4%.