Lead commercial card Sales and Business Development post HSBC Canada acquisition by RBC, driving growth for migrated clients.

Focused on business growth and Sales pipeline development, primarily focusing on Commercial Card Commercialization • Doubled Corporate Card YOY spend portfolio size by focusing on existing client base data analysis • Conceptualized and executed multiple analytics based deal generation campaigns • Developed Sales, Marketing and Training materials • Built, managed and supported HSBC Canada’s Commercial Card sales pipeline within Canada and internationally• Conducted product and industry update training for internal stakeholders• Subject matter expert for client sales presentations

Covering all Cash Management Products, lead a team responsible for product positioning, product commercialization, client facing materials, product training, data reporting and analytics, as well as market research. • Conceptualized and developed a product portal resource for all Cash Management Products• Developed client facing Marketing and Sales materials across 30+ cash management products. • Organized & lead frequent stakeholder roadshows, as well as training sessions across Canada

Senior Product Manager primarily focusing on Commercial Card Product Commercialization • Responsible for the launch and commercialization of Commercial Card products at HSBC Canada• Develop all Sales, Marketing and Training materials • Maintain industry knowledge and develop product enhancements as required • Build, manage and support HSBC Canada’s Commercial Card sales pipeline within Canada and internationally• Conduct product and industry update training for internal stakeholders• Manage RFP/RFI response process • Subject matter expert for client sales presentations • Responsible for portfolio and individual deal profitability and pricing

Small Business Products owner, responsible for the overall portfolio revenue growth, strategy creation and implementation • Developed and executed cardholder lifecycle management campaigns to be leveraged by MasterCard Issuers, designed to increase card spend including PayPass, Priceless Toronto, recurring payment enrollment and specific merchant discount offers• Created and successfully sold into MasterCard Issuers account acquisition campaigns, include focus on in-branch process optimization and sales • Established and enhanced loyalty platforms intended to be leveraged by Issuing Banks as added product benefits, including the MasterCard Easy Saving program • Maintained thorough understanding of the small business market space as well as MasterCard’s offering• Regularly presented updates, opportunities and recommendations to both internal and Issuing Bank stakeholders.

Manager responsible for revenue enhancement, product and website development, Sales & Implementation support, strategic planning, Marketing, general operations and new project conceptualization and management • Increased card portfolio size by 75% and gross volume spend by 47% to over $1Billion through product development and market implementations, corporate account sales support and marketing initiatives • Decreased net per cardholder operating expenses through improved vendor management and contract renegotiation for card and convenience cheque production, insurance and concierge services • Managed Canadian migration to Chip & PIN technology, including all technical, Marketing collateral, telephony and client relations, as well as key vendor management such as TSYS, iSolutions, G&D and Visa Inc. while simultaneously formulating plans for future leveraging of the technology at the bank • Coordinated client conferences in Los Angeles, Phoenix and Seattle, with 97% attendee satisfaction rate and while coming in under budget

Developed an international launch and distribution strategy for a new fashion label fragrance• Conducted brand perception and market research • Created financial budgets and return on investment forecasts • Conducted primary research and interviews for a market trend analysis • Developed creative concepts for merchandising, sampling, PR, street promotion and distribution

Created a business plan for a new $50,000,000 investment fund focused on fine art• Designed a marketing strategy, including promotional vehicles and distribution channels • Conducted primary market research and performed strategic competitive analysis• Developed a financial model, performed scenario analysis and created regression models