Lead a centralized team to ensure consistency and drive additional efficiencies in product management to set strategy, drive investment and enable selling/marketing motions. Includes product setup, implementation of pricing and business policies, book channel improvements, customer experience, strategic data collection, and analytics.

• Increased content, traffic by 40% each year since 2014• Doubled number of clients sourced from organic search since 2015• Increase traffic through search engine optimization using Yoast;• Moderate and curate content for WordPress blog;• Assisted in campaign to increase e-mail subscribers and traffic to website using MailChimp;• Developed new Contact Us page• Improved look and feel of homepage

• Improved back-office SAP workflows to create efficient customer experience to improve subscription renewal process• Organized monthly, quarterly, annual operational and strategic meetings• Led market research study into small firm tax software and research team, including interviewing customers• Sunset legacy product lines • Interim lead for business intelligence team• Finalized product migrations at customer contract level • Created Tableau dashboards for new sales and retention teams to provide data-based analysis to improve outreach• Organized annual pricing by researching market and coordinating an effective pricing response.• Properly resolved all pricing discrepancies with customers and sales teams• Produced a sales playbook for new product launch leading to $2M in new sales• Created usage-based customer specific pricing system to improve loyalty and retention to increase revenue by $20k per month• Built a customer retention dashboard for easier daily reporting with Tableau • Initiated monthly sales reporting through Tableau to target and generate prospects and achieve higher results• Led a pricing strategy project to establish harvest models and begin migration to new product lines while improving the retention rate• Core member of Contextual Design customer interview team regarding new products which interviewed customers on-site regarding education needs and resources• Analyzed past performance and customer profiles to improve pricing, marketing structures• Created Tableau and Excel metric dashboards for executive board on new product usage

• Developed the tax Penalties and Interest Calculator for every state and the federal government• Built an Affordable Care Act calculator using Javascript, Bootstrap, HTML, and CSS• Developed Tax Rate and Tables mobile application• Reorganized desktop version of Tax Rate and Tables product to provider faster answers and better display for users• Created a Javascript calculator to calculate Payroll Taxes based on wages/income• Conducted customer interviews to build Penalty and Interest Calculator• Competitive analysis for new product development, including mobile• Built the Home Office Deduction Estimator, a Javascript tool utilizing Bootstrap to compare the new safe harbor method to calculate the home office deduction with the current actual expense method• Demonstrations for our sales staff of new tools with instructional walk-through materials

• Researched and wrote analytical and explanatory articles on new state tax developments • Created competitive analysis materials for one-off requests and monthly documents for sales representatives • Trained newly hired sales representatives on advanced multi-state tax research products• Participated in product evaluation and product enhancement to enhance current technologies

Contributed to The Sixth Wall blog by writing on various topics to highlight recent programming to draw traffic, including:• Open Sourcing: The Future of IP in the Face of the Digital Age• 10 Everyday Items That Can Be Used to Time Travel• 6 Creative Ways to Use a Law Degree

• Drafted copyright registrations and responses to US Patent & Trademark Office• Revised student tutorials in various fields of law, including torts, copyright, and wills and estates

Copyedited various current comic book publications;Examined art portfolios with senior editor

Edited and provided statistical verification for for various reports including:Census of State and Federal Correctional Facilities, 2000Jails in Indian Country, 2002Probation and Parole in the United States, 2002

• Editing questionnaires for focus groups, polling, including May 2002 NBC/Wall Street Journal Poll

Canvassed suburban neighborhoods to raise awareness and funds for pollution reduction from coal-fired power plants.