Dan Bryant-Coleman Email & Phone Number

New York City Metropolitan Area

I help drive the creative ambition of our business by bringing insight-driven ideas to our firm’s work — working in close collaboration with the Creative, Digital and APCO Insights teams to deliver greater value to our clients through smarter, human-centric campaigns.Clients include Meta, KFC, Audi, BlackRock, Takeda, ETS, Truist Foundation and Danaher Corporation.

New York, United States

The first hire of the new Brand Planning team, I led creative production and strategy for BuzzFeed's biggest brand partnerships — incorporating a quickly-expanding ad product suite across digital, social, and experiential.Tasked with unlocking higher ad spends, I led a new way of working in response to brand RFPs; leveraging audience insights, platform trends, and cross-team expertise to deliver BIG creative ideas in record time. Across two years I was responsible for $22M+ in revenue — including multimillion-dollar deals with Bank of America, State Farm, and Olay — by crafting compelling brand stories that drove real-world action.

New York, United States

I was brought in to lead a restructured Creative department, newly integrated with the Sales team to serve BuzzFeed's top 100 accounts. With a growing need to demonstrate effectiveness, I was tasked with delivering more strategic, data-driven, and KPI-focussed Creative that was more closely aligned to client needs. Managing a team of 15, I oversaw the production of BuzzFeed’s branded post & video content, provided guidance to help team members grow their careers, and fostered a culture that embedded editorial and platform insights at the heart of the creative process.I also led presale creative strategy across Finance, Retail/QSR, CPG, Pharma, and Entertainment verticals. This included close collaboration with Sales and Client services leaders to develop Account Development plans for priority clients.

London

As a lead for the UK Creative team, I managed a team of four responsible for pitching and executing branded content campaigns for BuzzFeed's European partners.I worked alongside local leadership in Sales, Ops, Design, and Client Services to shape new products, delivered thought leadership in-market, and used analytics to revamp team workflow for more efficient collaboration.

London, England Metropolitan Area

I provided consultative services for the Art Directors Club of Europe – a not-for-profit umbrella organization comprising local design and advertising associations from across Europe. I developed a new communications framework and strategy to support ADCE's goals — including press office services for its annual initiatives, communicating new positioning, and leveraging my European media contacts to set ADCE up for success moving forward.

London

I managed global PR for the prestigious creative industries awards body D&AD — building profile, awareness, and advocacy of its services and philanthropic initiatives.Highlights included:- Delivering a significant increase in YoY media coverage, both domestically and internationally- Building profile, awareness and advocacy within our key international markets- Positioning D&AD as a strong voice in debates on arts funding, education, fair pay for interns and graduate placements, socially progressive creativity, and diversity at all levels

London

I cut my teeth in digital and communications strategy through the PR industry with three different agencies. In each role, I was personally responsible for 6-10 B2B and B2C accounts at any one time, handling client servicing, managing crises, developing strategies, pitching ideas, ghost-writing thought leadership and securing press coverage with local, trade and national media.Highlights included:- Gibraltar FA's successful campaign to gain acceptance into UEFA- Working on the merger of WPP agencies G2 and OgilvyAction to form Geometry Global - Crisis comms for Sodastream that turned a banned commercial into a wave of positive sentimentClients: ZenithOptimedia, The Brand Union, Imagination, Geometry, MoneySupermarket, Sodastream, Geometry Global, G2 Joshua/EMEA, Siegel+Gale, gyro, Indicia, Lambie-Nairn, Volume Global, Silverpop, Gekko, Reward Insight, Digit London, Jaywing, Pulse Group, Maverick.

Farringdon, London

Highlights included:- Helping relaunch independent media agency Goodstuff, which would go on to win Campaign Media Agency of the Year 15 months later - Developing and implementing Grey London's new PR strategy- Winning some huge clients at a small, challenger agency, punching well above its weight.Clients: Grey London, Goodstuff Communications, The Marketing Store, National Trust, devilfish creative, Adjust Your Set, Studio Output, Quadrangle, Public Creative, MCBX, Muse.TV, Northern Soul.

Shoreditch, London

Highlights included:- Working with five-time Heavyweight Champ Evander Holyfield, - Creating a pirate radio station for Victoria Hart - Scoring national coverage for emerging artists such as Don't Wait Animate, XO Man and True Tiger - Launching MuTate Britain's One Foot in the Grove exhibitionClients included: DJ’s Sam Young, Lauren Pope and Nikki Beatnik, Club Papaya (Croatia), Marvel London, ninetyeight Bar, Aquum, tailor Oscar Udeshi, Real Deal Poker with Evander Holyfield, Closetbox.co.uk, Don’t Wait Animate, 360 degree music, Victoria Hart, XO Man and MuTate Britain

London

London

London