Dan Buonomo Email and Phone Number

Category- Current: Nano Training Footwear, Previously: Core Training Footwear, Specialized Training Footwear-Identifies, develops, and implements product opportunities for profitable growth -Effectively manages the product creation process from Design creation to initial productions, including product briefs, line confirmation, and market adoption.-Participates in the development of business plans by researching against and defining strategies consistent with target consumers and overall marketing objectives.-Interprets and understands consumer dynamics; predicting shifts, and reacting to lifestyle trends.-Benchmarks competitor product/strategy and analyze sales trends to enable fact based decision-making..-Ensures that product/strategy is effectively communicated to merchandising Hubs/Markets and to support achievement of sales targets.-Effectively communicates with cross-functional counterparts in other product category marketing to ensure integrated approach to category.-Clearly articulates target consumer, trade channel, and pricing needs for product briefs.

- Responsible for the entire product development process, from design to production, hitting key timelines and costing structures important to delivering quality products- Establishing and maintaining strong working relationships with internal stakeholders, material suppliers, and international footwear factories to ensure success- Working with numerous cross-functional teams, from marketing to design, to help hit key product targets needed for optimal product output- Routinely communicates progress of projects to the appropriate teams- Responsible for creating and integrating new technologies into the product development cycle-Was key driver, initiator, and lead for the successful FloatRide program as well as being the lead on two award winning products, FloatRide Run (Best Debut, Runners World) and FloatRide RunFast (Gear of the Year, Runners World).-Entrusted with the development lead on many highly visible, highly marketed footwear programs such as the Zig Kinetica

-Managed all aspects of the product evaluation process on various products including footwear, apparel, and equipment, from design to production, for the Advanced Concepts Group- Establishing all protocol for both bench top testing as well as human sensory testing- Conveying vital testing information to product developers by focusing on data collection through human sensory testing as well as bench top mechanical testing - Completing detailed reports for the various stages of the product creation process