Integrated marketing professional who is passionate about the customer journey. I believe my early career in sales & as a business operator lends me a unique perspective in marketing. I love testing and iterating to tweak the winning formula, and I love to experiment with creative messaging.
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Marketing ManagerAptology Mar 2021 - PresentSan Francisco , California, Us*Own all outbound marketing for Aptology. Created $4.4M in net new pipeline*Responsible for all outbound communications and emails. Our cold email campaigns generate 60% of all pipeline. Email opens average 34% and CTR 6% *Develop all content for top of funnel and sales enablement. The Ultimate Guide to BehavioralInterviewing was borne out of customer interviews and FAQs and is the top converting collateral for our small business platform*Set up and operate the Martech and RevOps stack, including Drift, Orum, Salesforce, and Outreach -
Freelance Content MarketerSelf-Employed Dec 2018 - Mar 2021*Copywriting, editing, and content for marketing, branding, & promotions. My methodology includes interviewing prospects and customers to better understand pain points, and transform that into copy that converts.*Established business partners in the finance, investment, and medical industries.
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Territory Sales ManagerMohawk Industries May 2017 - Dec 2018Calhoun, Georgia, Us*Increased Sales YoY 60+%, adding over 500K in high margin revenue to the business*Grew active account base by 50%*A top performer in the Western U.S. in terms of priority KPI's, a list elsewise populated by long-time industry veterans*Single Point of Contact for all business operations including logistics, technical knowledge, merchandising, account management -
PartnerSterling & Oak Llc Sep 2015 - Mar 2017New Restaurant in Los Angeles. California/Israeli Soulfood•$1.5million in revenue
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Promotions And Marketing InternSacramento River Cats May 2011 - Sep 2011West Sacramento, Ca, Us•Assisted the Promotions Coordinator with overall department responsibilities.•Collaborated with marketing and other promotion interns on projects.•Developed new in-game promotions and game day related events/themes.•Worked with Microsoft Excel to record information for Dinger’s Kids Club and Senior Silver Cats club. •Set-up and distributed nightly game day promotional materials•Worked with the Promotions Coordinator to design, develop, and implement promotional activities designed to be fun, interactive, and help promote ticket sales.
Dan Cairns Education Details
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Gonzaga UniversityEnglish Literature And Philosophy
Frequently Asked Questions about Dan Cairns
What company does Dan Cairns work for?
Dan Cairns works for Aptology
What is Dan Cairns's role at the current company?
Dan Cairns's current role is Integrated Marketing, B2B.
What schools did Dan Cairns attend?
Dan Cairns attended Gonzaga University.
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