Specialty Design and Fabrication Shop for Experiential Marketers and Event Architects

Develop and manage new business relations and strategy, oversee cross functional sales team, strategic partnerships with key accounts and agency affiliates, customer outreach strategy, financial reporting, PR outreach and speaking engagements.• Develop Integrated marketing plans, proposals, creative pitches and in-person client presentations to drive new business volume. • Accountable for RFP responses with targeted and existing key accounts. • Conduct effective team meetings, develop onboard training protocol, measure and track sales goals and client service quotas.Accounts include but not limited to: Disney Parks, Kraft Foods, Boston Red Sox, Ben & Jerry’s, NFL, Boston Beer Company, State Farm, Coca-Cola, Omni-Com Group, Anheuser-Busch and Wolverine Worldwide

Supported corporate brands and national agency partners in the design and execution of 360-degree live experiential marketing programs and immersive trade show experiences with budgets ranging from $25k to $10MM.• Mentored all cross-functional teams through the planning and execution of key client objectives, program goals, and desired metrics for the design and production of mobile-based events and trade show fabrication• Lead a collaborative team assembled of account, creative, technical, fabrication, digital and outside vendor partners in the production of large-scale special events, mobile tours / roadshows, trade show experiences, public relations stunts, promotions and sponsorship activations – from concept to completion.• Supervised all aspects of in-house design and fabrication; specifically in creative ideation, budgeting, program timelines, project mapping, resource allocation, procurement sourcing, vendor relationships, creative development and obtaining all necessary client approvals of project scope and design before launch

Recruited by General Manager to lead National re-launch of company in 2008. Responsibilities and Duties: • Annual marketing plan • Internal / external marketing communications with customers, staff, vendors and suppliers• Designed and launched new company website, brand identity and communications, collateral, and sales sheets• Email marketing campaigns with design programs: InDesign and Campaign Monitor• Google Analytics and SEO strategy• Conference Presentations for executive management • Industry conferences and trade shows • Launched / implemented company CRM system• Business Development presentations and sales pitches• Go-To market strategy for new products and services• Coordinated all marketing efforts with a Broad Range of Channels: Advertising, OOH, Public Relations, Digital Marketing, List Brokerage, etc.• Tracked, analyzed and reported on marketing efforts in meetings with ownership• Responsible for managing internal client databases• Supervised relationships with agencies, publishers, associations and vendors• Manage content for all social media channels

The All-New Multi-Functional Vehicle that Transforms Parking Lots into Unique and Engaging Drive-In Experiences.SHOW-READY MOBILE was created as an innovative solution for companies and brands to safely host events and concerts during the wake of the COVID-19 Pandemic.*The company and assets were sold in August 2022