At Plum we tell the story. The story depends 100% on who your audience is. We help you reach corporate audiences and consumer audieneces.

In January of 2022 Plum Media will debut Season 1 of John McGivern's Main Streets. My role is to drive revenue through advertising and sponsorship for all platforms of the show. Main Streets will initially air throughout Wisconsin and the Upper Midwest on top TV Stations. It will also be available via YouTube, Facebook and the Main Streets Podcast series. All shows will premier "Opening Night Style" in their featured market to give each community an opportunity to view their show. These live events will give our sponsors he chance to make an even deeper connection with fans of Main Streets.

Strove to engage consumers on mobile with immersive watch-along / companion experiences. Streaming live on social, we gave fans the chance to "share a living room" with their favorite athletes and celebrities while providing brands the opportunity put themselves at the center of organic conversations happening online. Engaged with several top 10 brands and top 5 agencies on 2nd screen concepts.

Joined Lammi Sports Management in 2004 as General Manager and was named Vice President in 2006 and COO in 2013. Helped oversee all facets of Lammi Sports Management including Client Services, Media Properties and the LSM Speakers Bureau division. During my time with Lammi Sports Management, the firm produced TV and radio programming in seven states including from the site of Super Bowl XLV in Dallas; booked over 500 appearances in 30 states and overseas; collaborated on well over 100 athlete driven promotional campaigns. Served as Executive Producer of Donald Driver's Driven to Achieve Awards (2015-2019) and the Wisconsin Athletic Hall of Fame Induction Ceremonies (2017-2019).

Annually managed 6 million dollars in revenue, while assisting clients in best performing advertising and marketing platforms.

Helped launch "Pack Attack" a regional TV Show hosted by top members of the Green Bay Packers Super Bowl XXXI team including Brett Favre and LeRoy Butler. Assisted in affiliate relations, worked on media sales and led event management at weekly tapings. Responsible for execution of numerous Brett Favre marketing programs. Part of a team that oversaw the sale of Milwaukee County Stadium memorabilia before the demolition of the iconic stadium that gave way to Miller Park (American Family Field)

Part of a 4 person team that would set-up, help produce and tear down weekly traveling "Nike Summer Hoops", a 5 on 5 basketball tournament that served as a grass roots marketing effort by Nike and the NBA to reach emerging markets to help grow the game. On a weekly basis I oversaw the installation of key Nike activations while managing a new foreign labor crew each week. "Nike Summer Hoops" attracted hundreds of players and thousands of spectators at each stop. Markets reached included Stuggart, Naples, Gent, Utrecht, London, Dublin, Stockholm, Belgrade, Budapest, Ljubljana, Athens and Tel Aviv.