"Big business rigor with start-up grit and hustle."A creative, results-focused and driven senior leader with a passion for marketing and commercial strategy, with extensive experience working with engaging brands in Australia and around the world. Experience gained over 20 years driving exciting consumer brands, with senior leadership and global experience in consumer goods, digital entertainment (gaming), retail and fin-tech. Delivering impact in roles across marketing strategy and planning, growth marketing, communications, customer acquisition, promotions, digital marketing, partnerships and events. + Commercial focus- strategic planning and processes that drive revenue growth (acquisition and engagement)+ Extensive marketing knowledge and experience – end to end development and implementation of marketing plans and programs based on data and insights across a various channels and customer segments+ Effective and motivated people manager and senior leader, strong communicator, and confident presenter+ Strategic and Tactical planning – a lens for getting the immediate job done now but staying the course long-term+ Exceptional relationship building and people skills (Internal stakeholders + client + partner + agency)+ Extensive exposure and experience working with global brands and engaging international Corporate Headquarters.+ Valuable experience working within and playing a part in Afterpay’s extraordinary growth 2020-present
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Marketing And Brand StrategyGigacommSydney, Nsw, Au
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Senior Marketing & Projects ConsultantGigacomm Jul 2024 - PresentSydney, New South Wales, AustraliaWith a mission to scale and a hands-on approach, my role is collaborating with the marketing, strategy, product and sales teams to identify and build out critical marketing initiatives at pace, with a direct impact on revenue and growth. This includes creating capabilities and processes needed for sustainable, on-going growth.
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Head Of Smb Consumer MarketingAfterpay Oct 2020 - May 2024Sydney, New South Wales, AustraliaSpanning two critical roles across 3.5 years at Afterpay, first as head of SMB consumer marketing I built and led the consumer marketing function for medium and small business segments during their rapid scale-up phase, delivering strategies and campaigns that targeted consumers, to deliver wins for both retailers and customers. Within this role, I also helped establish other new verticals through marketing campaigns and partnerships. In my second role, I managed the Marketing Strategy & Operations function, responsible for strategic and executional alignment across the ANZ marketing team, to lead and facilitate the most efficient path for the team to deliver on our objectives. -
Commercial Strategy & Marketing - ApacElectronic Arts (Ea) May 2018 - Sep 2020Sydney, New South Wales, AustraliaAs a part of the regional SLT, I influenced and delivered initiatives that drove franchise (games) revenue in APAC (ANZ, Greater Sth east Asia, Japan, Korea, Middle East, Sth Africa and India). I was responsible for working closely with other commercial leads and marketing leads regionally, to identify opportunities that created additional revenue or mitigate risk to achieving forecasts. This involved being the champion for local initiatives to global decision-makers, on-going engagement and influencing of global stakeholders to ensure local needs were heard, and being the voice of the APAC org/customer for global strategic planning and process. In my previous retail marketing role, I was responsible for all aspects of retail marketing across APAC, including retail strategy, product launches, distributor and agency management and execution, budget management and branding. -
Global Channel Marketing Lead | XboxMicrosoft Jun 2017 - May 2018Seattle, WashingtonAt the global headquarters in Seattle, USA, I was responsible for over-seeing all Xbox retail marketing initiatives worldwide. Working closely with game franchise leads, region leads plus individual country leads, I provided guidance and communication on priorities, strategy, product and campaign launches, overall execution, and branding. -
Channel Marketing Manager - XboxMicrosoft Jan 2012 - Jun 2017Sydney, AustraliaResponsible for Xbox marketing initiatives across all of Microsoft’s managed retail partners, including EB Games, JB HIFI, Harvey Norman, Dick Smith Electronics, Target, BigW and independent retailers. End to end management of marketing programs - planning, sell-in, implementation, budget management, and post analysis – to drive sell-through of Xbox products.
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Marketing & Brand ManagerPanasonic Australia 2009 - Jan 2012Sydney, AustraliaConsumer Promotions, Trade Marketing & Brand Experience -
National Acquisition Marketing ManagerVodafone 2004 - 20095.5 yrs - 3yrs based in Melbourne, 2.5yrs in Sydney -
Marketing Communications ExecutiveTatts Group 2002 - 2004Lotteries and Gaming -
Assistant Marketing ManagerWestfield 2000 - 2002Shopping Centre / Retail Marketing
Dan Connell Education Details
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Marketing
Frequently Asked Questions about Dan Connell
What company does Dan Connell work for?
Dan Connell works for Gigacomm
What is Dan Connell's role at the current company?
Dan Connell's current role is Marketing and Brand Strategy.
What schools did Dan Connell attend?
Dan Connell attended Charles Sturt University.
Who are Dan Connell's colleagues?
Dan Connell's colleagues are Richard Bean, Chrissy Waters (Robinson), Roberto De Melo Ladeira Figuerêdo, Rowena Jarvis, Aaron Watts, James Symons, Thomas O'connor.
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