Manage a sales and marketing team of 44 employees structured to call on retail accounts selling beer within the borders of Washington DC. Departments include on premise, off premise, craft specialty, chain, draft/special events team, grocery merchandisers, and category management. Responsible for sales volume and profit objectives, budget management, brand management, pricing, annual and monthly business plans, personnel management, training and development of employees, and planning. Work… Show more Manage a sales and marketing team of 44 employees structured to call on retail accounts selling beer within the borders of Washington DC. Departments include on premise, off premise, craft specialty, chain, draft/special events team, grocery merchandisers, and category management. Responsible for sales volume and profit objectives, budget management, brand management, pricing, annual and monthly business plans, personnel management, training and development of employees, and planning. Work with over 50 breweries distributing their products in Washington DC while also recruiting new suppliers for the company. Review and adjust route to market structure to meet changing conditions coordinating with Operations team. WInner of Heineken Red Star award, Diageo Golden Bar, Constellation Gold Standard, Molson Coors Community Service and Reyes Beer division Tiger Joe awards during tenure. Show less

Managed a 4 person team that called on 12 distributors throughout Illinois. Responsible for sales, distribution, planning, pricing, new item introductions, budgets, incentives and retail execution for MillerCoors products. Responsible for personnel management and employee development of my team. Develop channel strategies to drive results in grocery, c-store, liquor and on premise retail outlets while establishing strong relationships with distributor principals to compete in multi supplier… Show more Managed a 4 person team that called on 12 distributors throughout Illinois. Responsible for sales, distribution, planning, pricing, new item introductions, budgets, incentives and retail execution for MillerCoors products. Responsible for personnel management and employee development of my team. Develop channel strategies to drive results in grocery, c-store, liquor and on premise retail outlets while establishing strong relationships with distributor principals to compete in multi supplier distributorships. Show less

Responsible for sales, distribution, planning, budget, incentives and retail execution for 5 million cases of MillerCoors products. Managed 2 on premise sales reps to target specific market segments. Developed channel strategies to drive results in grocery, c-store, liquor and on premise retail outlets and managed customer relations with top accounts.

Responsible for sales, distribution, planning, budget, incentives and retail execution for 6 million cases of Miller Brewing Co. products and 2 distributors. Managed 1 Hispanic market sales rep and 2 on premise sales reps to target specific market segments. Developed channel strategies to drive results in grocery, c-store, liquor and on premise retail outlets and managed customer relations with top accounts.

Responsible for feature and display activity, promotions, pricing, and category management for 7-Eleven, Sheetz, WaWa and Costco in the Mid - Atlantic area

Responsible for on and off premise sales, distribution and retail execution for 3 distributors in northern Virginia. Developed monthly sales plans to meet objectives working with distributor management. Developed and maintained relationships with key concession, grocery, and on premise accounts

Responsible off premise sales, distribution and retail execution for 3 distributors in central and tidewater Virginia. Developed monthly sales plans to meet objectives working with distributor management. Developed and maintained relationships with key grocery and c-store accounts

Responsible on premise sales, distribution and retail execution in northern Virginia. Developed monthly sales plans to meet objectives working with distributor management. Developed and maintained relationships with key chain on premise accounts

Managed on premise sales team consisting of 7 on premise account reps, 5 route salesmen, 3 person draft department and a 2 person sign shop. Responsible for sales, distribution, special events, incentives, merchandising and media for Miller and craft beer products in Washington DC and Montgomery County, MD. Maintained relationships with top accounts. Managed hiring and developed and executed training for team.

Sold payroll services to CPA’s and small business customers. Identified and cultivated relationships for referrals along with cold call customer development. Handled initial setup and continuing customer service.