Dan "Dan-O" Walczewski Email & Phone Number

United States

Clair, New Brunswick, Canada

- Outdoor industry veteran working as a freelance consultant while fulltime caregiving for mom.-Solutions for the Action Sports, Powersports and Outdoor industries.-GTM planning.-Front and Backend sales expertise. Sales Team Curation, Activation and Management. -Strategic and Tactical Sales and Marketing Solutions.-Copywriting; Halo and Drip, Brand and Product.

Earth

-A COVID-19 shortened career reinventing the future of short term use of action sports gear.-Monetized, Commercialized, Created the Value Chain for the Awayco concept.-Invented Front / Backend sales structure. Remuneration. Margin. Method. -Prospected, Curated and Cultivated an International Sales Organization; NorAm, EMEA, APAC, Middle East, LatAm -Sales Team Training, Activation, Motivation and Management.-Copywriting both customer and consumer call to action messaging.-Architecture and execution of halo and drip campaigns messaging and tone.

Auburn, New Hampshire

- Lead the charge managing the sport and the business of ski racing and competition. -Built a nationwide vector level network of highly trained and managed retailers dedicated to alpine race and competition equipment sales.-Developed repeatable protocols for athlete assessment and acquisition, based on both regional and national performance metrics.-Streamlined the D2C pipeline achieving higher volume, and increased ANSP.- Grew race equipment sale net revenue by 61% in one commercial cycle.-Increased net profit margin via positioning, pricing and programs, strategy and execution.- Prospected, Developed and Mended critical relationships with stake holders (Athletic Directors, Head Masters, Coaches, Athletes, Race Parents, Retailers, European Counterparts and United States Ski Team Coaches and Management).- Lead integration of race and competition into the commercial priorities to enhance evergreen brand recognition and market penetration.

Costa Mesa, Ca.

-Lead all aspects of market penetration for Wintersport and Bicycle in North America-Built dealer network in Bicycle and Winter Outdoor in Canada and the USA.-Built a brand identity and presence in the North American market.-Created a Sales Methodology, Programs,, Collateral. Marketing outreach. -Curated, Trained and Managed Sales Organization for both the Bike and Snow industry in the USA and Canada-Defined the brand position; Established Value Messaging, Segmentation, Assortment Planning, Pricing Strategy, Margin and Message.-Created, implemented and evolved a successful sport marketing program allowing the language of competition and athlete to champion both brand and product.

Boulder, Co.

- Managed both internal and external sales teams selling collector toys and lifestyle apparel.-Built field Sales Organization from scratch. Hired Agencies, Independent, Key Acct. and Merchandising Representatives.- Lead the effort that grew the dealer network by 48% in one commercial cycle..-Lead a 30% gain in new net revenue via pricing, programs and execution in 12 months.- Lead commercial effort that positioned the brand in multiple big box and multi door retailers.- Sales analysis, Forecasting, Sales and Assortment Planning and Merchandising- Project management responsibility piloting initiatives from inception to market ready product- Collaborative involvement with art creative / design teams creating retail and marketing solutions- Managed integration of Sales initiatives with Marketing, Social Media, Web and Direct priorities

United States

-Innovation / Efficiency / Vision for the Outdoor and Winter Outdoor industry. -Go to market planning.-Font and back end organizational implementation.-Market entry.-Team management.

A career defining 12 year experience:-Playing a pivotal role in pioneering the freestyle and freeride culture and product category-Dramatically increased ROI via creative and focused marketing and sales initiatives for key accounts nationwide-Developed brand and category specific training literature, POP, and curriculum-International experience with Brand and Category Marketing. Sales and Trade campaigns.-Global: Athlete, Team and Sport marketing management; World Cup to X-Games.-Product Development and validation for alpine skis, boots and bindings.-Sales Representative for Salomon Alpine category selling to specialty and big box retailers-Managing Sales and Marketing for multiple categories in multiple channels of distribution

Vashon, Washington, United States

-Vast experience with international alpine ski competition working with World Cup, Olympic and Pro athletes. -Traveled the World Cup, Europa Cup, Continental Cup, North American FIS circuit and Pro Tour of alpine ski racing.-Traveled extensively with the United States Ski Team as a racing service technician.-Athlete Development, experience working with world class alpine athletes achieving at the world cup level.-Product Development, expertise with alpine skis boots and binding construction, set up, race preparation and maintenance.

Huntington Beach, California, United States

-Worked as an Associate and Sales Rep for Independent Sales Agency selling outdoor product in Southern California.-Learning the cycle and nuance of the outdoor and sporting goods industry as an independent rep while attending California State Long Beach as a full time student.-Representing; K2, Tecnica, Oakley, Diadora, Athalon

Los Alamitos, California, United States

Worked part-time with Rollerblade managing the "street" team effort while attending Cal State Long Beach. Managed athletes, logistics, planning and execution of both dealer and consumer activations promoting the brand in Southern California. A great experience managing a factory team for the first time, learning the nuance of athletes, dealers, consumers, branding and tactical execution.