With 20+ years of experience as a leader in marketing, brand partnerships, & advertising strategies, I have been integral to creating engaging content using intellectual property rights, resulting in developing & delivering solutions to achieve strategic brand objectives. I am skilled in digital marketing, innovation, & influential negotiation strategies that have resulted in successful brand campaigns as well as multi-billion-dollar advertising and marketing sales revenue. I am well versed in technology developments while utilizing an entrepreneurial mindset to drive operational optimization from an advanced marketing perspective.Key Achievements Include:✅ Headed an Ad Sales Strategy and Creative team of 25 Sports Marketing Experts to devise the strategy for positioning and packaging products, conceptualize and create campaigns, and direct brands toward strategic opportunities across linear, digital, and experiential platforms to drive sales, influencing more than $2B in advertising revenue✅ Honorably chosen by the CEO to lead a team of 11 subject matter experts and orchestrate the direction of the newly merged and centralized Sports and Entertainment Department by defining and executing the vision and strategic business plan, resulting in generating an annual revenue growth of 20%+ YOY✅ Recruited to ideate a vision, devise a business plan, and coordinate all executive-related responsibilities, leading to establishing a new sports marketing consulting practice within the Starcom MediaVest Group✅ Continuously launched innovative and engaging brand plans, gaining recognition by internal and external agency and industry award groups, including Cannes, Effies, OMMA, and Mediaweek✅ Negotiated on behalf of Anheuser-Busch brands to secure multi-year national TV network partnership deals with the NFL, NBA, NHL, MLS, NASCAR, NCAA Basketball and Football, PGA Tour, Olympics, and World Cup SoccerContact me through this profile if you wish to connect.
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Head Of Sports StrategyVideoampNew York, Ny, Us -
Executive Marketing ConsultantSelf-Employed May 2022 - PresentDriving advanced consultancy projects for sports content and tech companies
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Svp, Advertising Sales Strategy, Sports Brand PartnershipsFox Sports Apr 2019 - Apr 2022Headed an Ad Sales Strategy and Creative team of 25 Sports Marketing Experts to devise the strategy for positioning and packaging products, conceptualize and create campaigns, and direct brands toward strategic opportunities across linear, digital, and experiential platforms to drive sales, influencing more than $2B in advertising revenue• Fostered relationships with all leagues and properties within the company portfolio to define business objectives for each partnership, resulting in delivering win-win solutions for Fox Sports and all brand partners• Collaborated with all internal business and marketing stakeholders, including Production, Operations, Finance, Legal, Research, Insights, Consumer Marketing, and Digital Products, to ensure all brand activations were successfully orchestrated, executed, and measured• Partnered with internal research and insights experts to establish the company’s strategic positioning, successfully executing optimal internal and external sales marketing materials -
Evp, Managing DirectorPublicis Media Sports & Entertainment Oct 2016 - Mar 2019Honorably chosen by the CEO to lead a team of 11 subject matter experts and orchestrate the direction of the newly merged and centralized Sports and Entertainment Department by defining and executing the vision and strategic business plan, resulting in generating an annual revenue growth of 20%+ YOY• Conceptualized and managed business strategies through sports marketing initiatives, supporting the portfolio of clients across all industry sectors• Integral in the convergence of intellectual property rights and media to provide a 360-view of the entire ecosystem and enable strategic improvements for clients, leading to growing the customer portfolio from <30 to 50+ within 18 months• Shifted the culture of the workforce by instilling proactive collaboration and effective entrepreneurship, enabling the integration of 2 siloed groups into 1 cohesive team, leading to significant performance improvements
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Evp, Managing DirectorSports At Smg - A Division Of Starcom Mediavest Group 2014 - 2016Recruited to ideate a vision, devise a business plan, and coordinate all executive-related responsibilities, leading to establishing a new sports marketing consulting practice within the Starcom MediaVest Group within 4 months• Directed a team of 3 mid-level experts to identify, onboard, and manage new clients, garnering 3 new clients within 6 months of launch and 10+ clients during Year 2• Monitored the cost control activities in alignment with the strategic business plan to maintain strict budget costs, resulting in achieving established financial goals with profitability by Year 2 and expanding revenue by 12% in Year 3
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Evp, Managing Director, Coca-Cola North America Client LeadStarcom Mediavest Group 2008 - 2014Chicago, Il, UsEarned a promotion to head a team of 100 media experts, including 6 direct reports, successfully orchestrating and executing media activities for the Insights, Strategy, Planning, Investment and Activation, Research and Analytics, and Operations Departments• Fostered a robust culture by instilling effective communication efforts and driving cohesiveness, earning validation on independent 3rd party surveys for high employee morale ratings• Streamlined processes by installing 100% automation functionalities, resulting in accelerating productivity by 10% each year• Introduced and integrated new media strategies and tactics throughout various team functions, enabling innovation to strengthen revenue generation• Continuously launched innovative and engaging brand plans, gaining recognition by internal and external agencies and industry award groups, including Cannes, Effies, OMMA, and Mediaweek -
Svp, Group Client Director, Coca-Cola North America Investment & Activation LeadStarcom Mediavest Group 2004 - 2008Chicago, Il, UsLed a team of 35 investment and activation experts to strengthen the strategic approach to integrated marketing partnerships across all offline and digital media channels, influencing organizational growth• Managed and performed strategic media negotiations, providing support and maintenance for a $500M+ budget• Cultivated strong partnerships with all media sales organizations on behalf of Coca-Cola, enhancing overall performance across the organization• Consistently interfaced with Coca-Cola Senior Leadership to deliver reporting on successes and areas of need, ensuring business growth
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Director, National BroadcastAnheuser-Busch, Inc 1995 - 2004Negotiated on behalf of Anheuser-Busch brands to secure multi-year national TV network partnership deals with the NFL, NBA, NHL, MLS, NASCAR, NCAA Basketball and Football, PGA Tour, Olympics, and World Cup Soccer
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Tv BuyingGrey 1992 - 1995
Dan Donnelly Education Details
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University Of North Carolina At Chapel HillMarketing
Frequently Asked Questions about Dan Donnelly
What company does Dan Donnelly work for?
Dan Donnelly works for Videoamp
What is Dan Donnelly's role at the current company?
Dan Donnelly's current role is Head of Sports Strategy.
What schools did Dan Donnelly attend?
Dan Donnelly attended University Of North Carolina At Chapel Hill.
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