Dan Eckert Email & Phone Number

State College, Pennsylvania, Us

VideoMining is a market research firm leveraging AI and computer vision to extract shopper behavioral insights from the in-store experience, powering business growth through actionable intelligence.● Unlock unprecedented insights for CPGs across the entire in-store experience.● Facilitate the application of revolutionary market research practices into marketers exploration of shopper behavior.● Develop & execute account strategies across client functions leveraging VideoMining solutions to deliver growth.

Leuven, Be

Restructuring led to a narrowing of geographic scope while expanding channel coverage to drive industry efforts.● Led and developed 13 category professionals in various locations across a 12-state area (+$1.2 billion in beer).● Consultant for +20 retailer buying teams aimed at fully leveraging the beer category to drive total store health.● Spearheaded the pursuit of captaining space management practices; +70% in 4 years (+4.5K stores total).● Strategized against company, department and team objectives securing 90-100% KPI achievement each year.● Monitored competitive landscape and industry trends to shape joint business plans driving partner growth.● Supervised team development and engagement (92%) in accordance with company culture & principles.● Educated and consulted with +120 wholesalers on practices to expand area of influence beyond call points.

Leuven, Be

Invited to lead a new team of category professionals exercising the corporate initiative to lead industry growth.● Managed unbiased, data driven insights and space processes for 33 small format chains across 24 states.● Collaborated with sales teams and retailer personnel across 4 regions (Western U.S.) to drive industry growth.● Furthered company initiatives by developing and presenting mutually beneficial category plans.● Served as an ambassador for the betterment of the team, the company, the industry, and our retail partners.

Leuven, Be

Promoted into a new Director role to establish ways of working against two areas of growth within the portfolio.● Established new processes for sales and marketing in a 7-state geography (MO, IA, KS, NE, MN, ND and SD).● Guided region towards target achievement for Stella Artois, Goose Island, Bud Light Rita, etc. (+300K Bbls).● Achieved +20.6% vs. volume budget with Bud Light Rita Family in 2016 (#2 rank TUS).● Led ‘17 introduction of Craft Partner brands (+44% vs. budget) and Teavanna pilot brand (30% of TUS sales).● Implemented pricing initiatives, retail programming and dist. drives (+8% Stella Artois trend ’17 vs. ’16).● Coached a Midwest High End team of 7 District Managers, 4 Sales Reps and 6 Regional Craft Managers.

Leuven, Be

Prior role repurposed to concentrate on channel marketing initiatives (Grocery, Convenience & Package Liquor).● Managed implementation of brand and channel programming across 7 states (MO, IA, KS, NE, MN, ND and SD).● Communicated, planned, and executed trimester channel initiatives and programs (+$920K in ’14; +2M in ’15).● Established channel action plans to drive execution and produce lift; #1 TUS in ’13 (+0.6%) and ’14 (+6.4%).● Designed 3rd party sampling programs in KS and MN routinely delivering +20% conversion rate (+$600K).● Created and executed consumer sweepstakes enhancing merchandising elements driving volume lift.

Leuven, Be

Promoted into a marketing role localizing & implementing National priorities throughout Missouri & Iowa.● Executed +50 events in MO and IA including Fair St. Louis, RAGBRAI, Rams Football, Cardinals baseball. ● Managed a budget of $1.2M by negotiating sponsorships and activation costs tied to consumer experiences.● Supervised execution behind the National marketing strategies and programming across the portfolio.● Orchestrated a $100K best in class Rams/NFL tailgate experience entertaining consumers and retailers.● Coordinated with region sales personnel to leverage sponsorships at retail with custom merchandise pieces.

Leuven, Be

Advanced into sales by overseeing 4 distributor areas ensuring operational excellence & driving sales efforts.● Monitored key performance indicators implementing programs and incentives to reach agreed upon goals.● Analyzed sales results and conducted monthly performance reviews to address existing and potential gaps.● Sold-in, communicated and directed the implementation of sales and marketing programs.● Supervised everyday pricing activity as well as the sell-in and implementation of annual price increases.● Coached and motivated wholesaler sales teams to remain focused on established objectives.

Leuven, Be

Managed the portfolio wide local marketing & media investments in Kansas, Missouri, Nebraska, and Arkansas.● Executed wholesaler and brand funded media buys (+$2.5M/year) localizing National campaigns accordingly.● Negotiated and maximized sponsorships for KU, MU, K-State, Univ. of Arkansas, Missouri State and SEMO.● Supported sales initiatives and promoted retail activation collaborating with marketing, sales and legal teams.● Presented local and National media programs at state communication and trimester meetings.● Managed all media needs of 68 wholesalers covering 4 states (ad materials, brand direction, etc.).

Master Of Business Administration (Mba)

Bachelor Of Science - Bs, Psychology