Dan Eckert Email & Phone Number

State College, Pennsylvania, US

• VideoMining is a market research firm leveraging AI and computer vision to extract shopper behavioral insights from the in-store experience, powering business growth through actionable intelligence.
• Unlock unprecedented insights for CPGs across the entire in-store experience.
• Facilitate the application of revolutionary market research practices into marketers exploration of shopper behavior.
• Develop & execute account strategies across client functions leveraging VideoMining solutions to deliver growth.

Leuven, BE

• Restructuring led to a narrowing of geographic scope while expanding channel coverage to drive industry efforts.
• Led and developed 13 category professionals in various locations across a 12-state area (+$1.2 billion in beer).
• Consultant for +20 retailer buying teams aimed at fully leveraging the beer category to drive total store health.
• Spearheaded the pursuit of captaining space management practices; +70% in 4 years (+4.5K stores total).
• Strategized against company, department and team objectives securing 90-100% KPI achievement each year.
• Monitored competitive landscape and industry trends to shape joint business plans driving partner growth.

Leuven, BE

• Invited to lead a new team of category professionals exercising the corporate initiative to lead industry growth.
• Managed unbiased, data driven insights and space processes for 33 small format chains across 24 states.
• Collaborated with sales teams and retailer personnel across 4 regions (Western U.S.) to drive industry growth.
• Furthered company initiatives by developing and presenting mutually beneficial category plans.
• Served as an ambassador for the betterment of the team, the company, the industry, and our retail partners.

Leuven, BE

• Promoted into a new Director role to establish ways of working against two areas of growth within the portfolio.
• Established new processes for sales and marketing in a 7-state geography (MO, IA, KS, NE, MN, ND and SD).
• Guided region towards target achievement for Stella Artois, Goose Island, Bud Light Rita, etc. (+300K Bbls).
• Achieved +20.6% vs. volume budget with Bud Light Rita Family in 2016 (#2 rank TUS).
• Led ‘17 introduction of Craft Partner brands (+44% vs. budget) and Teavanna pilot brand (30% of TUS sales).
• Implemented pricing initiatives, retail programming and dist. drives (+8% Stella Artois trend ’17 vs. ’16).

Leuven, BE

• Prior role repurposed to concentrate on channel marketing initiatives (Grocery, Convenience & Package Liquor).
• Managed implementation of brand and channel programming across 7 states (MO, IA, KS, NE, MN, ND and SD).
• Communicated, planned, and executed trimester channel initiatives and programs (+$920K in ’14; +2M in ’15).
• Established channel action plans to drive execution and produce lift; #1 TUS in ’13 (+0.6%) and ’14 (+6.4%).
• Designed 3rd party sampling programs in KS and MN routinely delivering +20% conversion rate (+$600K).
• Created and executed consumer sweepstakes enhancing merchandising elements driving volume lift.

Leuven, BE

• Promoted into a marketing role localizing & implementing National priorities throughout Missouri & Iowa.
• Executed +50 events in MO and IA including Fair St. Louis, RAGBRAI, Rams Football, Cardinals baseball.
• Managed a budget of $1.2M by negotiating sponsorships and activation costs tied to consumer experiences.
• Supervised execution behind the National marketing strategies and programming across the portfolio.
• Orchestrated a $100K best in class Rams/NFL tailgate experience entertaining consumers and retailers.
• Coordinated with region sales personnel to leverage sponsorships at retail with custom merchandise pieces.

Leuven, BE

• Advanced into sales by overseeing 4 distributor areas ensuring operational excellence & driving sales efforts.
• Monitored key performance indicators implementing programs and incentives to reach agreed upon goals.
• Analyzed sales results and conducted monthly performance reviews to address existing and potential gaps.
• Sold-in, communicated and directed the implementation of sales and marketing programs.
• Supervised everyday pricing activity as well as the sell-in and implementation of annual price increases.
• Coached and motivated wholesaler sales teams to remain focused on established objectives.

Leuven, BE

• Managed the portfolio wide local marketing & media investments in Kansas, Missouri, Nebraska, and Arkansas.
• Executed wholesaler and brand funded media buys (+$2.5M/year) localizing National campaigns accordingly.
• Negotiated and maximized sponsorships for KU, MU, K-State, Univ. of Arkansas, Missouri State and SEMO.
• Supported sales initiatives and promoted retail activation collaborating with marketing, sales and legal teams.
• Presented local and National media programs at state communication and trimester meetings.
• Managed all media needs of 68 wholesalers covering 4 states (ad materials, brand direction, etc.).

Master Of Business Administration (Mba)

Bachelor Of Science - Bs, Psychology