Dan Edwards Email and Phone Number

Responsibilities to include: Booth Sales/Sponsorships/Operations/Attendee Registration/Contract Negations/Floorplan Design/Business Development/Marketing, Suppliers POC, CRM, Pipeline Management and all things Expo! Using 30 plus years of trade show experience to establish creative ideas for additional revenue sources adding to the bottom line.

Lead Business Development Manager for exhibit and sponsorship sales working with ASE - American Society of Echocardiography and NMA - National Medical Association. Worked with Salesforce and A2Z. Well know for exceeding budget goals by 177%, 122% and 140% and building long lasting relationships with exhibitors and sponsors by increasing revenue with creative ideas.

I created and executed strategic plans for onsite booth sales/contracts at the TRA Marketplace Tradeshow. I established and developed strategies to identify, attract, and close sales on the show floor. I built strategic relationships with vital stakeholders and managed client retention using the A2Z Floor Plan Management System (an iMIS database.) I also strategized and collaborated with internal teams to build pipelines and exceed sales quotas. Here, I successfully exceeded sales quotas by $400K YoY, securing accolades as a High Sales Performer from 2016 to 2018. The corporation’s CEO had this to say about my services: “Dan Edwards is a team player and would be a tremendous asset to any organization.”

I directed booth and sponsorship sales/marketing strategies for the Atlanta Foodservice Expo’s (AFSE) launch, which generated $500K in sales. I established relationships with partner associations, organized all event logistics, and initiated sales plans that created over 5K prospects along with a new business pipeline. I managed the internal CRM and developed floor plans using the A2Z Floorplan Management System. I also implemented exhibit floor guidelines and space contracts.

I managed the national accounts’ business development using Salesforce while supervising event planning, logistics, and contract management for critical events. I oversaw P&L statements and show analysis. Additionally, I spearheaded organizational leadership, budget preparation, onsite coordination, and pre/post-show analysis.I acquired fifteen new long-term clients by networking at industry events, devised relationship management strategies to expand local/national outreach efforts, and exceeded client budget expectations by planning and executing critical trade shows and events. I was promoted to the post of Show Director within the first year to drive profitability for two vital accounts.

Managed national accounts, won new business, and oversaw operations for the National Sales Office. Served as contact for each show and event to ensure smooth execution. Increased sales 200%

Oversaw hotel operations for a satellite sales office at the Sheraton Washington Hotel. Planned 36 trade shows and special events each year; developed and presented creative proposals for prospective clients that included budget information and projected timelines; and managed on-site production staff. Established policies and procedures, managed trade show and special event sales, and ensured excellent profit margins and customer. Was considered a Sheraton Washington employee due to solid relationships satisfaction at each event.▪ Achieved a 100% increase in sales within the first two years by developing effective marketing strategies.▪ Increased total sales volume from $250K to $1.3M within two years.▪ Earned recognition for employee of the year.