Dan Edwards Email & Phone Number

Indianapolis, Indiana 46204, (317) 633-4100, Us

Barto, Pennsylvania, Us

• President for this independent media company that publishes trade paperbacks, eBooks, and audiobook content through omnichannel distribution partners; Creative Texts is also the parent company of Asocial Media, a film production company specializing in documentary films• Leads all aspects of the business, including brand positioning, consumer marketing, resource allocation, contract service providers, P&L management, distribution channels, publishing workflow, customer service, licensing, client relations, and strategic partnerships• In 2019, achieved the #2 book worldwide (all categories, all genres) on Amazon.com with Odd Billy Todd by N.C. Reed• Successful collaborations include projects with Podium Audio®, actor Emilio Estevez, actor Barry Corbin, country music artist Tim Montana, and many others• More than two dozen best sellers in multiple genres with titles ranking in the top 100 in their category

Asocial Media is an independent Film Production Company. Titles include "Alcatraz: The Last Survivor" and "Billy the Kid: The Silver City Photo" featuring Emilio Estevez and with original music by Tim Montana.

Bethlehem, Pennsylvania, Us

• Led the retail operating entities and held overall responsibility for business performance and results of our big box retail stores, including bar operations, liquor license compliance, merchandising and design, human resources, operating model, human resources, guest experience, design and construction, go to market strategy, and expansion.• Achieved improved revenue and EBITDA growth. • Obtained board approval for expanding the retail footprint by up to 25 additional locations. • Opened 3 new locations with an additional pipeline of 7 more locations.• Served as Program Owner and Steering Committee Member for the Group PMO Retail Expansion program.• Member of the Global HR Council Steering Committee.

Atlanta, Ga, Us

• As a Charter member of Global Ventures, the new operating unit for acquisitions and investments with global scaling potential, played a key role launching Costa Coffee in the US.• Liaison for national sales teams and bottler partners, providing system education and support for the launch of Costa Smart Cafes and Proud to Serve offerings. • Led development strategy, channel optimization, customer acquisition, pricing strategy, and development/operations P&L resulting in 60 placements in less than one year, including Disney, Publix Supermarkets, Georgia State University, The Smithsonian, and many more.

Atlanta, Ga, Us

US Region Director for The Coca-Cola Company’s McDonald’s business in Pittsburgh and Philadelphia.• Influenced beverage portfolio strategy, sales, and execution for over 1100 McDonald's restaurants.• Developed and executed beverage category strategy, price/mix analysis, marketing and operations plan creation.• Collaborated with McDonald's and The Coca-Cola Company field leadership to transform the two worst-performing US regions (#17 and #21) into the top two performing markets nationally.

West Palm Beach, Fl, Us

Toronto, On, Ca

• Led the development of Tim Hortons, an iconic global fast-casual brand and subsidiary of Restaurant Brands International (NYSE: QSR), overseeing a team of 40 individuals and 5 departments, including Franchising, Real Estate, Market Planning, Design, and Construction.• Designed and implemented a systemic overhaul of the operating model, development systems, and structure for Tim Hortons in the US and Canada, enabling exponential future growth. • Responsible for all aspects of US Development, including franchising, real estate, design & construction, new market entry strategy and execution, vendor onboarding and management, and market planning. • Collaborated with Accenture Consulting Services and the executive team to establish a new structure for both US and Canada. • Successfully transitioned to franchisee-funded expansion, reducing annual capex by $200 million and significantly increasing return on invested capital (ROIC). • Advised franchisees on network structure to support operations as part of larger development plans, resulting in the signing of multi-unit development agreements and commitments to build over 500 restaurants nationally with an additional 1240 restaurants under LOI pending final negotiation with 3 multi-billion dollar firms. • Negotiated and signed development and marketing contracts with professional sports teams, including NHL teams such as the Tampa Bay Lightning, San Jose Sharks, Florida Panthers, New Jersey Devils, Philadelphia Flyers, Pittsburgh Penguins, and the New York Islanders. • Secured partnerships with prominent organizations such as the MTA in New York City, New Jersey Transit Authority, Walt Disney World, and Wal-Mart, expanding Tim Hortons' presence in various locations. • From 6/2014-5/2015 I led the operations for the Eastern US, overseeing over 300 locations, resulting in a 14% increase in Same Store Sales Growth in six months and 22 new restaurant openings.

NHL Chaplain - Philadelphia

Paris La Défense Cedex, Fr

• Hired by former Compass/Canteen CEO Michael Bailey to lead brand positioning, growth methodologies and structure, unique selling propositions, proposal creation, delivery, and contract negotiation for his start up foodservice management company resulting in over $5 million in new account revenue the first year.

Denver, Colorado, Us

• Recruited by Quiznos COO to lead development efforts with strategic partners in domestic and international markets including grocery, mass merchant retail, convenience and gas, and on-site foodservice channels resulting in dozens of new location placements and $1m in marketing savings via an advertising partnership with Canada’s SCORE network.

Canton, Ma, Us

Played a key role in the aggressive expansion of Dunkin' in multiple media markets, focusing on national growth and ultra high net worth franchise prospects and organizations, including professional sports teams as well as non-traditional and traditional partners. Responsible for final decision on franchise award after consultation with operations and development teams.• Developed onboarding process for new franchisees and collaborated on operating platforms and store layouts for brand success in new and existing markets. • Highest producing franchise salesperson with more than 300 franchises sold in 2 years. Led a team of 3 additional franchise sales people. Team total of more than 600 franchises sold.• Inventor of the Wake Up Wrap® in 2007.

92866 Issy Les Moulineaux Cedex 9, Fr

Led the development and placement of multiple National Restaurant Association award-winning brands in Sodexo's Retail Brand Group, placing more than 200 locations in 2 years as I directed brand evaluation, deployment, and marketing strategies for Sodexo's national brand portfolio across 10,000 domestic accounts. • Managed P&Ls, brand personality, menu development, marketing, and promotions for the signature brand portfolio. • Effective May 2005, served as VP of Franchising for Sodexo’s entrance into the franchising community, overseeing the expansion of 4 of our 9 restaurant brands.

92866 Issy Les Moulineaux Cedex 9, Fr

Lead and direct foodservice marketing efforts for prestige accounts in territory, including Merck, Pfizer, Toys R US, TIAA-CREF, Mack Trucks, AT&T, Vanguard and many others (40 accounts total). Collaborated on marketing strategy and led execution within territory.

Ma, Theology

Ba, Theology