Overseeing Sales responsibities for entire company portfolio.

Responsibly for directing the sales, marketing, and revenue management effort of 16 of the companies highest EBIDTA, full service properties throughout the Country. Also responsible for several company wide initiatives, including a national sales department, oversight of public relations, marketing initiatives, to name a few.

Responsible for all facets of operations. Personally manage the financial, human resources, sales and marketing, retail operations, and support service areas of the company. Included in the support services division is a 30 seat call center, consolidated laundry operation, and a consolidated distribution center for all company retail product. Original intention was to grow this company on a regional, then national basis, utilizing my twenty plus years of hospitality industry contacts. The unfortunate events of September 11, 2001 derailed the expansion plans.

Responsible for building and directing the overall sales, revenue management, and strategic planning for this newly formed ownership/management group. Created a sales and revenue management culture, developed a remote national selling organization, created three call centers for reservations operations, managed an advertising and public relations operation, developed new and sophisticated forecasting and revenue management tools, and implemented a regional structure to support this newly created organization, all resulting in an increase of over 5 percentage points in the companies Smith Travel index in the first two years.  Opened three Area Reservations Sales Offices to handle all reservations activity for company’s BASS hotel portfolio (totaling seventy properties), saving the company nearly $1.0 million annually.  Consolidated and re-negotiated all billboard advertising saving the company approximately 6-7% annually. Created a virtual directory of entire portfolio to assist in company cross selling, customer availability to information, and savings company directory printing costs. Assisted with overall company strategic alternative plans, including the potential disposition of the company in its entirety.

Reporting to the C.E.O., responsible for all facets of sales, marketing, and revenue management. Properties within this exclusive portfolio included: The Don CeSar Beach Resort, The Los Angeles Westin Bonaventure Hotel, The Marriott at Sawgrass, The New York Palace (formerly Helmsley) Hotel, The Charles Hotel in Cambridge Mass., The Key West Marriott Casa Marina Resorts, and many others. Personally responsible for directing the daily sales and revenue management in the company’s three Moscow, Russia properties. Implemented new revenue management policies and a new national (virtual) selling organization that increased RevPAR (share) index.

Managed sales and marketing for a 20-hotel region in Northeastern United States and Canada, accounting for approximately $280.0 million in annual sales. Participated in many acquisitions of properties, including the Helmsley Palace Hotel, The Mayfair New York Hotel, The Roosevelt New York Hotel, The Huntington (Long Island) Hilton, The (Hilton International) New York Vista Hotel, The Newark Hilton, and many more. Acquired properties for ownership groups, repositioned them in a marketplace, and ultimately sold them at significant profits.

Responsible for overall revenue management in one-half of the company’s portfolio covering fifteen brands. Interacted with brand revenue management teams, to maximize individual hotel performance. Also interacted with multiple independent reservation provider groups. Became fluent in Global Distribution System (GDS) capabilities and restrictions, to maximize distribution from these channels.

 345 room property with $18.0 million in annual revenue.

Responsible for the pre-opening, as well as two years of post opening, for this resort which saw a $7.5 million renovation. Responsibilities included hiring a new sales team as well as the creation of a pre-opening public relations and marketing campaign, resulting in a totally different customer base for this property.

Began management career at the flagship resort, The Hotel Hershey, with a broad range of management positions. Was then promoted to the pre-opening Sales Manager position at the 495 room, Hershey Philadelphia Hotel, which was the company's first venture outside of Hershey, PA. Was next promoted to the pre-opening Director of Sales position at the 500 room Hershey Corpus Christi Hotel, which became the state's most popular destination for association meetings in the first year of operation. Final promotion was back to The Hershey Philadelphia Hotel, as the Assistant General Manager/Director of Marketing.