Dan Frezza Email & Phone Number

Washington, Dc, Us

Md/De/Nj

 Manage implementation of company strategy for the Mid-Atlantic Team across the states of New Jersey, Delaware, and Maryland with a sales team of three (3) Field Sales Managers and (2) Field Sales Reps working with eleven (11) distributor partners managing over $150M in revenue.  Develop and deliver Wholesaler Annual Business Plan (WABP) depletion & POD goals with distributor partners:o Effective plan development and communication of all program support materials for execution with distributor network. Manage all execution against brand standards.o Manage execution of internal pricing strategy vs. competition while understanding competitive landscape. work with distributor partners to manage overall price strategy and execution.o Manage entire P&L budget including COGS, A&P / T&E budgets to achieve key metrics during fiscal period, drive tracking & execution of plan with distributor partners pressed against overall P&L expectations.o Management of all distributor meetings to review and evaluate performance against the plan and ultimate execution of Key Performance Indicators (KPI’s) that drive the business.o Cross functionally oversee distributor purchasing and inventory process to drive shipments and manage sufficient inventory on hand to support WABP growth plans and programming.o Manage execution of marketing and media programs to support key priority brands and retail execution within the team and distributor partners.o Manage execution of all mandated and approved packages in Key Accounts are executed to support programs and meet all company standards. Effectively manage team development within Mid-Atlantic footprint:o Hold monthly 1 v 1 discussions focused pressed against coaching, development and career planning. o Leverage reflective tool to drive performance vs. plan and development discussions with quarterly check-inso Ensure headcount fits needs for mobility, succession planning and the overall business within the Mid-Atlantic

Baltiimore, Maryland

* Oversee the entire aspects of sales, including case sales, revenue, and gross profit for 46 malt beverage suppliers representing $130M of statewide sales, encompassing 8, 000,000 cases of malt beverage products and just under 20% market share* Assume full accountability in efficiently managing supplier and distributor relationships, while establishing and executing annual business plans (ABPs) to achieve and surpass key business goals.* Effectively supervise numerous teams companywide, such as the Off-Premise Team with 15 sales representatives and 4 division managers; On-Premise Team with 30 sales representatives and 5 division managers; and Draft Service Team with a key accounts manager, local marketing manager, and 3 brand development managers.

Baltimore, Maryland Area

* Established and spearheaded distributor partnerships with approximately 26 malt beverage suppliers and 50 wine & spirit suppliers.* Worked collaboratively with the internal sales team* Drove performance improvements as reflected in positioning the company for growth in sales, revenue, and gross profit for six consecutive years.* Provided expert leadership to the Draft Service, Merchandising, Warehouse, and Customer Service departments in all related sales and management concerns.* Drove performance improvements as reflected in positioning the company for growth in sales, revenue, and gross profit for six consecutive years.* Achieved and exceeded distribution goals by establishing pricing programming and branding priorities, in close coordination with the internal sales team with 40 sales representatives across the state and representing $125M in revenue.

Baltimore, Maryland Area

* Supervised a team of five results-driven sales representatives within a territory of 500 retail accounts in the sales of Anheuser-Busch products.* Initiated the training, coaching, and evaluation of sales supervisors in all assigned work duties in on- and off-premise accounts.* Handled the preparation and presentation of sales programs and incentives at weekly sales meetings; created and monitored survey information in all retail accounts; and authored and analyzed sales manager reports encompassing all aspects of business with more than 1700 retail accounts.* Received the following award and recognition for outstanding work performance companywide:* Anheuser-Busch Region 2 Area Team Manager of the Year, 2000 and 2001* Successfully led the development and implementation of the company’s primary sales incentive program, namely Impact Selling.

Baltimore, Maryland Area

• Create and track survey information in our retail accounts through Sales Superivor Hand Held computers consisting of display, shelf space, and draught percentages vs. the competition• Develop and evaluate Insights Sales Manager reports for all aspects of our business consisting of over 1700 retail accounts• The Winner Distributing Company 1996 & 1997 Sales Supervisor of the Year