Dan Gacetta Email & Phone Number

New York, Ny, Us

Fairfield, Connecticut, United States

- Advise brands, agencies, and properties on ROI-driven sponsorship strategies.- Utilize my experience from media planning, marketing strategy development and execution, athlete representation, event production, and property sales.

- Top net new business performer for sponsorship measurement software organization.- Advise and educate the sales team and product management on the sports marketing landscape and industry trends.- Mentor the sales team through the collaboration and application of sales strategies.

- Created a sales strategy for sports marketing vertical events.- Utilized diverse industry relationships to generate revenue for B2B marketing thought leadership events.

Norwalk, Ct

- Built a non-endemic sponsorship sales strategy for a portfolio of B2B events.- Developed sales strategies for new consumer events.- Sold sponsorships to consumer pop culture shows including New York Comic Con and PAX (esports/gaming).

Stamford, Ct

- Responsible for the strategic growth and sponsorship revenue for all Unger Media events.- Increased sponsorship sales for the high profile Greenwich Wine & Food Festival by 50% in my first year and another 33% in my second year.- Built annual strategic sales plans.- Managed a sales team of five professionals.

Greater New York City Area

- Led all new business sponsorship and licensing efforts, and significantly increased revenue despite limited media resources.- Implemented a robust social and digital media platform to help grow revenues.- Created an asset valuation data system to help grow existing and new business relationships.- Developed a league-wide communication system for collaboration between each team and ownership group's sales force.

Fairfield, Ct

- Clients included Teton Gravity Research, Damon Runyon Cancer Research Foundation, Shamrock S&E, Red Bull, and Thermafreeze Corporation.

Portland, Me & Fairfield, Ct

- Created and produced New York City's first pro snowboarding event, the Jeep Union Square Street Sessions.- Co-created and produced the Men's Health Urbanathlon adventure racing series in NYC, Chicago, and San Francisco.- Sold brand integration and media partnerships for all properties including the Jeep World of Adventure Sports on NBC.- Co created the Red Bull Transit Chapters content series for Red Bull and MSG Network.- Leading revenue producer for the agency.

Darien, Ct

- Developed business plan for Union Square Street Sessions pro snowboarding series.- Managed the strategic development of a celebrity author partnership campaign for Cross Pens.

Greater New York City Area

- Led new business development win for Verizon in collaboration with McCann WorldGroup.- Managed the new product launch for the American Express In:NYC card.

Stamford Ct

- Developed marketing plans for Olympic and Action Sports athletes including Michael Phelps, Justin Gatlin, Allyson Felix, Ross Powers, and Kelly Clark among others.- Sold athlete marketing partnerships to numerous blue chip and challenger brands, alike.- Developed KPIs for partnerships utilizing media math metrics.- As a partner in Carlisle Sports Management, helped grow the business leading to our acquisition by IPG/Octagon.

- Managed agency's relationship with AT&T for the omni channel marketing launch of bundled products. - Managed agency's relationship with KeyBank for the brand's retail, corporate banking, and small business LOBs.- As an Account Executive on the U.S. Postal Service account, helped shape integrated marketing campaigns for the Small Business and Philately (stamp collecting) segments. This included the launch the first ever Interactive TV test in collaboration with Time Warner.

New York, Ny

Planned and bought media for clients including NEC Corporation and Canon Corporation. Responsibilities including managing PGA Tour / CBS Sports media partnerships for the NEC World Series of Golf and Canon Greater Hartford Open.

New York, New York, United States

Planned and bought media for clients including Quaker State, BF Goodrich, and Panasonic.

Bachelor'S Degree, Advertising

Mba, Marketing

Bachelor Of Science - Bs, Marketing

Education record

Education record