Professional Capabilities and Expertise Include:Copywriting—for all types of online and traditional communications. Specialize in copywriting for technical, B2B and technologies target audiences. Market Research-accountable expertise for more than 40 different types of Market Research tools and tactics including qualitative and quantitative Market Studies, Customer Panels, Focus Groups, Intercept Studies, Tagline Research, Copy Testing Ads/Brochures and other sales materials.Strategic Marketing Communications (including Integrated Programs and Marketing Campaigns). Strengths include strategic programs utilizing cross-functional strategies to market and sell products, technologies, services and other offerings). PR/Media Relations (includes press releases, pitches, strategies, talking points, interviews, press kits and more!)Political CommunicationsStrategic PlanningAdvertising Banner AdsBudgetingSEO and Web site Content Trade Show Best PracticesMedia Analysis and Media PlanningPhotography (local shoots and out-of-town)Event PlanningPublic relations programs, strategies and initiativesGovernment relationsPublic AffairsGrant Writing and Grant Applications for Private and Public Funding SourcesTrust Dan Garwig and DRG Consulting Freelance Marketing Services for ALL OF YOUR Freelance marketing project (or program) needs. You'll save $$$$, beat deadlines like never before, gain new insights--and you'll benefit from having the close and reliable support of an expert marketer, communicator and strategist--with 20+ years' experience! Have a Marketing, Market Research, MARCOM or PR Project that you're thinking about doing but need to flesh out some of the details? Call me anytime at 412-855-4307 C. Or feel free to check out my Outsource profile: https://outsource.com/freelancer/Writing-Translation/87687/0Love to hear from you!! Dan

Managing a Marcellus Shale Industry market research study. Also serving as a Marketing and PR Consutant for selected clients.

Developed and executed "stand-out" branding, strategic messaging and other communications programs and initiatives for numerous Fortune 100 clients. This includes several industrial (b2b) clients in these industries: energy, chemicals, activated carbon, fibers and synthetic rubber, as well as the water and wastewater treatment industry. Branding and marketing expertise in non-industrial industries includes security services, educational technologies and tourism and travel. Successfully managed more than 15 quantitative and qualitative market research studies for clients in North America and beyond. These were primarily for industrial (technical) clients.These studies were strategically used to: identify new markets (channels) and revenue streams, develop customer profiles, reduce the length of the buying cycle, and add efficiencies to the marketing programs.

Managed national media relations and public relations initiatives for patriotic non-profit organization. Co-developed strategic business plan to raise the foundation’s national profile and increase membership by 140%. Partnered with grass-roots organization, the Citizens Flag Alliance, in its successful passage of enabling congressional legislation for a Constitutional Amendment to protect the flag.

Led daily operations of 5 staff members whose focus included political programs/initiatives including “Get out the Vote”; voter registration drives; grassroots, membership building and education and outreach programs and initiatives; candidate recruitment and support; as well as large scale, high profile public events (e.g., annual Lincoln Day Dinner) as well as smaller fundraisers.) Served as Chairman Henry M. Sneath’s spokesperson and media liaison. In that role, participated in countless media events including TV and Radio interviews/availabilities (appearances). These were primarily in the western-Pennsylvania TV and radio markets. Notable stations included KDKA TV/Radio; WTAE TV/Radio; WPXI TV/Radio; WQED Radio, KQV Radio, and others). Also, supported Chairman Henry Sneath with talking points and speeches as part of my media relations responsibilities.These programs' and strategic initiatives resulted in unprecedented increases in RCAC membership while significantly boosting the organization’s image and morale level!

Spearheaded Senator’s community outreach and coalition building with a wide variety of special interest groups and “thought leaders” in 29 Pennsylvania counties. This includes seniors, businesses, organized labor, thought leaders, elected officials, environmental groups, and others. Managed a high profile health care constituent casework initiative for Senator John Heinz that was a featured segment on 60 Minutes. The broadcast of this story (and the statewide and national publicity that surrounded it) ultimately led to higher quality health care standards in nursing homes and personal care homes nationwide.