I go to work everyday with the goal of ‘making a difference’I am the person asked to find solutions to problems, develop customer relationships, lead downstream brand optimization, and lead portfolio growth. I have extensive experience as a sales liaison for marketing, national grocery chain customer manager, broker organization manager, and leader of sales materials development for a national sales team. I have been involved with and led all phases of brand development beginning with the inception of the brand concept at corporate headquarters, to the presentation of the customer buying office, and leadership of the team that drives successful retail execution. I have been involved with, and intimately understand every phase of a brand launch and portfolio management from inception to market leadership. Through the process of participating in each phase of a product’s life cycle I have developed the knowledge and skills to build brands, and to leverage each brand’s unique role in a way that builds my portfolio and the customer’s category. If my brands are not outpacing the category, then I am not doing my part to grow the portfolio for my company and my customer. My experience in every phase of brand development coupled with my creativity and relentless passion to win has uniquely prepared me to leverage all potential opportunities, with the ultimate goal of making a difference everyday to drive sales growth for my company and my customer.Impactful Experience:• Led the Coca-Cola shelf stable portfolio market share from 12% to 22% over the eight years I managed the category at Kroger• Developed the content and electronic interface in which the Coca-Cola national juice sales team accessed all selling materials and documents• Led development of processes, cadences, and sales materials to support national Sales Broker network on the Kroger teamWhat my customers say about me:- Dan seeks to understand my business and what’s important to me- Dan delivers solutions to my category opportunities- I consider Dan a partnerWhat my managers say about me:-Dan relentlessly and creatively pursues opportunities and growth-Dan finds a way to improve the business he manages -Dan brings our company closer to customersI operate with the following in mind:“Attitude is a little thing that makes a big difference” ― Winston Churchill“The purpose of life is to contribute in some way to making things better.” ― Robert F. Kennedy“An individual can make a difference, but a team can make a miracle.” ― Doug PedersonI may be reached at dangooch999@gmail.com