Overdose is a global Digital Commerce Anti-Agency with enterprise capability, underpinned with startup hustle.Having merged Noodle, a specialist composable commerce agency which I founded into Overdose in July 2022, my role sees me take lead on Overdose's composable capabilities globally, grown out of a comined team that is the most experienced commercetools practice in the APAC region.

At Noodle, we build next generation commerce platforms.We're a boutique agency specialising in composable and MACH based commerce solutions, that solve complex B2B and B2C business needs with clever and commercial solutions.Since launch, we've developed solutions for brands including Officeworks, Woolworths Metro, Cargo Crew and were awarded commercetools APAC partner of the year in 2021.In July 2022, Noodle joined the Overdose Digital family, expanding Overdose's composable capabilities.

As the Digital Product Manager, my responsibilities see me handle the digital strategy, design and production requirements of over 30 brands and our trade channels.During my time in this role I was responsible for the requirement gathering, IA, UX strategy, systems integration planning and delivery of a group eCommerce re-platforming project in excess of $1m, while maintaining my everyday brand, campaign and website duties.

Specialising in the delivery of digital solutions to small and medium businesses, projects have included everything from Magento based wholesale ordering portals, custom CRM integrations, iOS and Android apps and Wordpress templates. Through the offering of affordable, smart solutions, pairing bigger business thinking and an entrepreneurial flair, clients across construction, home improvement, finance and retail have been presented with solutions far exceeding their expectations and budgets.

Tasked with bringing the groups eCommerce project to life, my role saw me tackle five eCommerce builds from planning to execution. The project entailed bringing each site to life through delivery of specific brands requirements whilst integrating a single feature set into one instance of an enterprise CMS.Acting in a broad role and as the glue between marketing and IT, my role saw me complete project scoping, IA, UX strategy, systems integration planning and design of the final sites alongside our agency partner, prior to completing the content planning and site launch strategies for the footwear brands.A strange mix of design, strategy, project management and plain old technical nerdiness, the role allowed me to demonstrate my broad knowledge of eCommerce and digital in a retail environment, where marketing ideas were brought to life through intelligent technical implementation.

As part of the McCann Worldgroup, including McCann Erickson, my role at MRM sees me bring digital knowledge and expertise to the rest of the agency. Working alongside the creative and account service teams, I work across the agencies entire portfolio of clients on strategy and implementation of digital and integrated campaigns.With projects ranging from advanced eCommerce solutions, CRM platform and strategy recommendations and social media strategy, content creation / engagement and fan acquisition campaigns, my role sees me work across multiple platforms with some of Australia's most well known and respected businesses.