● Coordinated innovative strategies to accomplish objectives and boost long-term profitability.● Developed and implemented favorable pricing structures balancing firm objectives against customertargets.● Established, initiated and optimized business development strategies based on company targets, productspecifications, market data and budget factors.● Driving increased revenue and profit to meet and exceed sales goals over a period of 8 years to achieve company's ambitious growth.● Develop processes to increase conversion ratios while lowering marketing spend to increase return on investment for the company● Responsible for the overall management of all strategic and operational marketing and customer relationship activities● Partner with senior management to align sales strategies and solutions● Excellent negotiation skills, proven track record of increasing revenue thru generation and conversion ofleads● Compiled product, market and customer data to forecast accurate sales and profit projections.● Mentored personnel on best practices and protocols to maximize productivity.● Built brand awareness and generated leads while managing internal and external marketing campaignsand programs.● Collaborated with senior sales, production staff, and other colleagues to create best practices marketinginitiatives and media positioning for vertical markets.● Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation to ensure successful campaigns

● Established and oversaw performance targets for call center associates.● Created clear and effective policies governing all aspects of employee work and interaction withcustomers.● Determined quality assurance benchmarks and set standards for improvement.● Maintained call center equipment in good working order to maximize productivity.● Developed quality employees within the call center to take over leadership positions.● Evaluated employee performance on yearly basis and conveyed constructive feedback to improve skills.● Directed training and retraining of employees to boost performance and enhance business results.● Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.● Planned marketing initiatives and leveraged referral networks to promote business development.● Engaged prospects and customers through various events, including trade shows, seminars andworkshops.

Connect with warm prospects and generate face to face meetings between senior consultants and prospectsDirect mail and email campaigns to increase business interestAttend home show and showroom open houses to generate customer interestProvide database maintenance and creationProfessional follow-up and nurturing to improve the customer relationships

Lead generation and prospecting to identify and facilitate potential client sales opportunitiesWork with co-workers, clients and their sales reps as a team to increase lead conversion rateProvide a seamless experience to the clients prospective customersProfessional follow-up and nurturing to improve the client/customer relationshipProvide database creation and maintenanceFacilitate web-based sales force automation