- Starting as Account Strategist managing 140 key client accounts across B2B & B2C verticals to identify account goals and budgets to cross sell and upsell key growth areas whilst nurturing customer relations.- Growing in two years to Senior Team Leader, managing a team of 15 diverse Account Managers, responsible for maintaining annual budgets of €60m by designing communication plans, strategies and business development pitches. - Recognised as Industry Specialist: Luxury Fashion, Travel & Lifestyle, United Kingdom.- Conducting coaching 1:1s, weekly team meetings, weekly business reviews, quarterly business reviews and seasonal strategy kick-offs, across Barcelona and Lisbon sites. - Successfully planning and launching a year-long programme catering to High Value Clients in Barcelona in 2021, and providing senior support in the growth of a YouTube project in Bangkok, Thailand in 2023.- Promoting the Google culture through diverse, cross-site initiatives such as Pride Month and Women's Month, and ensuring compliance with internal and external policies by the team.- Employed by Teleperformance, Supporting Google

- Crafting and executing strategic PR initiatives that position the company as a leader and authority in the fashion and lifestyle industry, supporting independent global brands. - Secured prestigious media coverage in tier-one publications and across relevant on and offline channels.- Lead thought leadership initiatives, fostering industry engagement and establishing the company as a key player through building and managing relationships with media outlets, key stakeholders, and industry influencers.- Collaborated with internal teams to ensure PR efforts align seamlessly with sales and business objectives.- Leveraging cultural trends insight and contemporary lifestyle expertise to stay ahead of the curve though proactively identifying and capitalising on PR opportunities to maximize impact.

- Increased brand awareness and positive perception through strategic PR campaigns for 10 clients across the consumer, lifestyle, beauty and fashion division. - Planned, organised and executed seasonal press day, client product launches and events, liaising with multiple internal and external stakeholders and suppliers.- Secured valuable editorial coverage in top fashion publications by building strong relationships with media outlets.- Managed press showrooms, ensuring smooth product access for stylists and journalists.- Developed engaging press materials, including press releases, lookbooks, and multimedia content.- Cultivated relationships with key influencers (celebrities & digital) to generate brand associations and online buzz.

- Led strategies and campaigns, alongside UK & International wholesale, sales and marketing teams, resulting in over £1bn in Men's sales. - Repositioned the brand via product and marketing futures presentations, increasing the brand’s desire to be within the 35-45 years market. Invited to represent the brand in Tokyo, Japan. - Managing the Clarks Fashion Show over 10 seasons, from model casting, sourcing and working closely with stylists, photographers and production staff. - Managed social media channel and related campaigns including: #ClarksStyle; a social media project which recruited seven bloggers to promote the SS14, AW15 and SS15 men’s range at the London Collections: Men, resulting in an ROI of £900K and a 40% increase in social media engagement. - Targeted key menswear influencers and press with product gifting and secured social media and print coverage over 5 seasons, in collaboration with internal marketing teams and an external PR agency.- Managed an annual travel budget of £35K to attend international trade shows, events and conferences to provide trend and market direction to the business.

Visiting Lecturer in Trend Forecasting and Cultural Studies.

Holding a number of freelance editorial positions, specialising in fashion and lifestyle, retail and consumer insights.