Dan Heneghan Email & Phone Number

Chicago, Illinois, Us

Hayward, California, Us

Truepill is building the future of healthcare. We empower our partners to deliver world-class patient experiences through our API-connected healthcare infrastructure.

Newcastle Upon Tyne, Gb

Atlanta, Georgia, Us

Impact: Drove change in approach to how we increase revenue through best in class customer experience on homedepot.com by implementing cross functional working style to bring together category experience, merchants, MarTech, SEO, marketing and others to align and prioritize action. ● Responsible for half of almost $10 billion, 3 million sku ecommerce site with goal of helping customers more easily move down purchase funnel and drive conversion on site ● Created new team within organization to specifically drive product enablement and development through business mindset● Drive culture of testing to build business case for expanded functionality that is proven to drive revenue and work to scale throughout verticals across the site● Lead senior leaders across category experience, creative design team, marketing, SEO, SEM, pricing and promotion, merchandising and analytics to create and test agile work style that was proven and rolled out across entire online organization with SVP support● Lead team of 22 talented associates include five managers reporting directly into me

Atlanta, Georgia, Us

Responsible for online experience for products in Tools, Hardware, Lighting, and ElectricalManaged two of the top performing Sr. Analysts since start date, currently manage three direct reportsLed new Tiered Tool holiday promotion online without the use of Test and Target capabilities for the first time. Experience drove 40% revenue increase over last yearManaged the execution of site wide internal search results cleanup of 5,000 most searched terms to utilize CEX refresh efforts and lead customers to more refined experience in search resultsReceived merchandising collaboration award for working with merchants, marketing, and product management to expose HDX batteries through the site prior to the end of 2017Partnered with GCC and merchants on the successful launch of Schlage Door Lock Configurator in January while driving customers to the PIP through banners within categoryBuilt strong relationships within CEX and partner teams including merchants, creative, DCS, IDM and SOMA that have led to four Homer Awards in fewer than eight months at THDSelected to be a member of the hiring ‘Elevator Process’ pilot and the OEO Hiring Taskforce which will determine the shape and character of our team going forwardFrequently produced ad hoc analysis and recommendations that were presented to executive teamsPartnered cross functionally and within Category Experience to develop the creation of a global power tool battery platform attribute and work toward enhanced SEM partnership

Coraopolis, Pa, Us

• Lead Site Merchandiser for Golf Galaxy (www.golfgalaxy.com) ecommerce webstore, specifically focused in Golf Equipment• Partner with merchants, marketing, content, development, and creative teams to build a best in class web shopping experience for Golf Galaxy web customers• Plan and lay out homepage on a weekly basis to drive customers to visit and convert relevant product to drive customers satisfaction and category margin and revenue

Coraopolis, Pa, Us

• Utilize analytics and user experience to optimize product taxonomy and finding methods on www.golfgalaxy.com and www.fieldandstreamshop.com• Conducted UAT for Site Merchandising leading up to the launch of Field and Stream shops desktop and mobile sites - Including conducting testing scripts, identifying bugs, and logging defects in JIRA• Developed and executed cross-sales strategy for Dick's Sporting Goods, Golf Galaxy and Field & Stream webstores by partnering with Certona to build, test and implement cross-sale rules and strategies accounting for 10% off total ecommerce sales• Develop and present monthly reporting on success of various product finding methods and pages throughout the sites to identify opportunities to improve conversion and revenue

Coraopolis, Pa, Us

• Online merchandising lead of licensed categories NFL, MLB, NCAA, NHL, NBA, MLS and Global Soccer• Optimize taxonomy and ‘look & feel’ of leagues using creative banners and standard category navigation based on user experience data driven web metrics• Drive and report demand KPI sales and margin as well as web product conversion by optimizing navigation and creating relevant web collections and categories• Work closely with league, team, and vendor representatives, including Nike, adidas, Reebok and Puma to ensure all online shop aligns with the partner messaging while still driving sales and conversion.• Partner with ESPN to help develop and maintain the 'ESPN Fan Shop Powered by Dick's Sporting Goods', accessible through shop links throughout ESPN.com• Subject Matter Expert in Omniture Analytics responsibilities included training Site Merchandisers in Adobe Omniture Analysis and leading continuous learning sessions with the merchandising team• Work closely with marketing email team to coordinate email schedule and strategy, including timing, featured products and links. Analyze email results to determine specific successes and shortcomings• Partner with merchants, planning, marketing, site merchandisers and content teams on large scale campaigns online including Black Friday, Cyber Week, and the 2014 World Cup• Lead Hot Market campaigns to ensure speed and accuracy of championship product going live on the site within minutes of the completion of live events including BCS/CFP Championship, Stanley Cup Final and NCAA Final Four• Work closely with creative and development teams to build collections and creative spots to drive visits and conversion to on league pages• Consistently drive year over year increases in sales, $/visit and conversion in areas of responsibility

Coraopolis, Pa, Us

• Focus on Team Sports (Lacrosse, Hockey, Field Hockey, Racquet) and Outdoors (Camping, Outdoor Recreation) categories• Led a refresh of the Lacrosse and Hockey categories online to create a better experience for customers of all backgrounds • Consistently partner with buying, planning, allocations, and marketing teams to create an omni-channel experience• Regularly worked with vendors such as Nike and Adidas to create an accurate brand message on our website. • Partner with creative team to ensure an accurate look and functionality of each of my categories• Analyze and accountable for Sales, Conversion, Visits, AOV and $/visit of my categories.• Worked with GSI to created a lacrosse helmet customizer page that was unique to our website and featured expanded colors and options for the customer that resulted in triple the revenue and became a top performing product in all sports for the season• Subject Matter Expert in Omniture, our primary tool for measuring site metrics and analytics. Lead training sessions to train coworkers on the use of Omniture for our business• Study usability results to improve improving content strategy and category taxonomy• Comp shop competitors and leading online retailers to stay on top of market trends and innovations• Actively participated in continuous improvement study to determine inefficiencies and streamline job process• Additional responsibilities include optimizing internal search results, categorizing products on the site to be intuitive to the customer, updating featured images, creating product collections and creating brand shops• Managed Breast Cancer Awareness campaign which resulted in strong increases in visits and revenue over the same campaign LY• Frequently join College Relations team to participate in On-Campus recruiting and interview candidates for internships and full time employment

Coraopolis, Pa, Us

• Primary analyst responsible for allocations and replenishment of Lacrosse and Hockey departments. • Worked with Buyers and Planners to allocate to specific stores and districts throughout the chain• Developed sales forecasts for vendors to keep within our open to buy while replenishing merchandise • Worked directly with Community Marketing to send youth kits to sports leagues throughout the chain • Received Q2 and 2010 award for achieving goals in sales, margin, and turn for our department

Coraopolis, Pa, Us

• Went through rotations of each essential merchandising role including 16 weeks as an Assistant Buyer, 16 weeks as a Merchandise Analyst, 10 weeks as a Store Associate and 4 weeks as a Planner • Selected by VP of allocations to assist with a month long project to increase customer satisfaction with Golf Galaxy special orders in which I worked with corporate associates, store managers, and customers

Pittsburgh, Pa, Us

Campus Tour Guide and Student Ambassador for Pitt PathfindersWorked with prospective students and families to help them make a well-informed college decision Participated in telerecruiting and student panels, lead campus walking and city bus toursRegularly selected as College of Business Administration Ambassador and member of Hiring CommitteeContinue to participate through Pitt Alumni Recruitment Team on “Life After Pitt” panel

Coraopolis, Pa, Us

Learned and actively contributed to day to day merchandising activitiesCreated project analyzing sales of fitness gloves and implemented plan of action to improve profitsAssisted with implementing in-store fitness concept shop used throughout the chainWorked with numerous outside vendors in merchandise selection meetings

Oneonta, Ny, Us

Created Microsoft Access reports analysing loan officers directly for the President of the bank Daily analysis of various loan presentations

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor’S Degree, Marketing

Education record