Dan Higgins

Dan Higgins Email and Phone Number

Director, B2B Media Sales & Partnerships at Bloomberg @ Bloomberg
Dan Higgins's Location
New York City Metropolitan Area, United States, United States
Dan Higgins's Contact Details

Dan Higgins personal email

n/a

Dan Higgins phone numbers

About Dan Higgins

A proven media consultant, program innovator and enterprise level problem-solver. 15+ years of experience shaping Fortune 500 companies brand messaging across various industries including Finance, Retail, Tech, Cloud and B2B/Professional Services.My areas of expertise includes B2B and B2C media strategy and partnerships. Delivering 360 platform solutions that enhances brand awareness, generates engagement and deliver ROI measurement.In addition: Team Management of 7+ Sales Team, $50MM+ Portfolio & Annual AdSales Revenue Stream, Ad Sales & Custom Creative, Enterprise level Partnerships, New Business Development & Prospecting, Mobile Product Development, Programmatic Media Buying Strategy.

Dan Higgins's Current Company Details
Bloomberg

Bloomberg

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Director, B2B Media Sales & Partnerships at Bloomberg
Dan Higgins Work Experience Details
  • Bloomberg
    Director Media Sales, Business & Lifestyle
    Bloomberg May 2024 - Present
    New York, Ny, Us
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  • The Wall Street Journal
    Executive Director, B2B Media Partnerships
    The Wall Street Journal Jul 2021 - May 2024
    New York, Ny, Us
    - Daily player/coach management of a 10-person team responsible for $50MM in annual revenue across digital, print, podcast, programmatic, and live event inventory; increased growth YoY by over 10% from 2018 to 2023.- B2B media/marketing strategies and cross-platform enterprise level relationship building that enhances brand awareness, drives traffic, generates social engagement and promotes content consumption.- Deliver best in class solutions for global B2B sector-leading global brands such as GE, PwC, RTX, Honeywell, Cognizant, Accenture, HItachi, Boston Children’s Hospital, and others- Create and distribute award winning content/brand campaigns across NewsCorp’s digital and print platforms – including WSJ, Barron’s, MarketWatch.com, Realtor.com, Unruly video, and NewsIQ- Conceptualize and execute internal advertising process throughout the RFP/sales cycle according to client goals required for successful delivery (on schedule, on budget, full scope)- Develop and review productivity targets; prioritize growth opportunities and propose new paid/organic media strategies to win new enterprise-level accounts and retain existing ones.- Cultivate strong relationships with key clients; launch sponsorship programs, custom events featuring live journalism, networking opportunities, partnered with lead-gen vendors, and more. - Work closely with third party partner platforms such as LI, FB, X and Google. Interface with internal marketing, product, strategy, AdOps and social department leads to ensure programs consist of latest innovations and capabilities. - Service high level ($5MM+) client relationships and new business development opportunities.
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  • Dow Jones
    Director, B2B Enterprise Media & Partnerships
    Dow Jones Jul 2017 - Jun 2021
    New York, Ny, Us
    Manage a team that delivers best in class solutions to B2B clients. Offering digital, print, custom content and event-based sponsor opportunities that align with The Wall Street Journal, Barron's and MarketWatch.com products and services.- New Business development on key accounts across our Finance and B2B sector. - Supervised the account team fulfilling custom client agreements and ensured exceptional quality campaigns were delivered.- Grew custom and branded content revenue over 2012-2014 from $25MM to over $65MM- Proposed and supported the creation of custom content program development of ad sales revenue.- Organized the print-to-digital transition with a clear strategy for clients.- Managed business processes for content development across (talent, legal, edit, production, etc) - Developed partnerships with talent networks, production companies and other business partners to support content production.- Coordinated clients, vendors, design and editorial assignments to achieve successful launches.
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  • The Wall Street Journal
    Global Account Executive
    The Wall Street Journal Feb 2014 - Jun 2017
    New York, Ny, Us
    Global account development of fortune 500 brands such as GE, PwC, SAP, KPMG, Cognizant, Lincoln Financial, Vanguard and others. Distributing and creating brand messaging across NewsCorp's digital and print platforms - including WSJ, Barrons, MarketWatch, Realtor.com, Unruly video and more.Expertise in digital, print, custom content and programmatic media strategies and execution.- Strategically launched content thought-leadership projects that varied in size, scope, circulation and complexity for high net value clients, i.e., Charles Schwab, T. Rowe Price, Bank of America and other financial services clients.- Implemented training to develop branded, native tablet applications - Adobe Digital Publishing Suite in conjunction with Adobe CS and K4 Content Management System.- Coordinated clients, vendors, design and editorial to achieve timely and successful launches
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  • Wsj. Custom Studios
    Director New Business Development
    Wsj. Custom Studios Nov 2012 - Feb 2014
    New York, Ny, Us
    Responsible for growing existing and new accounts, with a focus among off-platform, 'white-label' content revenue sources. Key accounts included Charles Schwab, T. Rowe Price, Janus, and Fidelity
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  • Dow Jones Content Lab
    Senior Account Manager
    Dow Jones Content Lab Apr 2010 - Nov 2012
    New York, Ny, Us
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  • Smartmoney.Com
    Senior Project Manager
    Smartmoney.Com Sep 2007 - Apr 2010
    Us
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Dan Higgins Skills

Online Advertising Custom Content Development Digital Strategy Digital Marketing Programmatic Media Buying Social Media Marketing Custom Content Creation Digital Media Branding And Identity Brand Awareness Advertising Sales Social Media Social Media Optimization Interactive Storytelling Digital Storytelling Sales Management Sales Digital Publishing Integrated Marketing Strategy Advertising Business Development Business To Business Account Management Marketing Strategy Marketing Online Marketing Management Strategic Partnerships Business Alliances Leadership Enterprise Solution Selling Sales Process Business To Business Advertising Business Strategy Project Management Partnerships Deal Closure User Experience

Dan Higgins Education Details

  • Villanova University
    Villanova University
    International Finance
  • Christian Brothers Academy
    Christian Brothers Academy

Frequently Asked Questions about Dan Higgins

What company does Dan Higgins work for?

Dan Higgins works for Bloomberg

What is Dan Higgins's role at the current company?

Dan Higgins's current role is Director, B2B Media Sales & Partnerships at Bloomberg.

What is Dan Higgins's email address?

Dan Higgins's email address is da****@****nes.com

What is Dan Higgins's direct phone number?

Dan Higgins's direct phone number is +120286*****

What schools did Dan Higgins attend?

Dan Higgins attended Villanova University, Christian Brothers Academy.

What skills is Dan Higgins known for?

Dan Higgins has skills like Online Advertising, Custom Content Development, Digital Strategy, Digital Marketing, Programmatic Media Buying, Social Media Marketing, Custom Content Creation, Digital Media, Branding And Identity, Brand Awareness, Advertising Sales, Social Media.

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