Dan Higgins Email & Phone Number

New York, Ny, Us

New York, Ny, Us

- Daily player/coach management of a 10-person team responsible for $50MM in annual revenue across digital, print, podcast, programmatic, and live event inventory; increased growth YoY by over 10% from 2018 to 2023.- B2B media/marketing strategies and cross-platform enterprise level relationship building that enhances brand awareness, drives traffic, generates social engagement and promotes content consumption.- Deliver best in class solutions for global B2B sector-leading global brands such as GE, PwC, RTX, Honeywell, Cognizant, Accenture, HItachi, Boston Children’s Hospital, and others- Create and distribute award winning content/brand campaigns across NewsCorp’s digital and print platforms – including WSJ, Barron’s, MarketWatch.com, Realtor.com, Unruly video, and NewsIQ- Conceptualize and execute internal advertising process throughout the RFP/sales cycle according to client goals required for successful delivery (on schedule, on budget, full scope)- Develop and review productivity targets; prioritize growth opportunities and propose new paid/organic media strategies to win new enterprise-level accounts and retain existing ones.- Cultivate strong relationships with key clients; launch sponsorship programs, custom events featuring live journalism, networking opportunities, partnered with lead-gen vendors, and more. - Work closely with third party partner platforms such as LI, FB, X and Google. Interface with internal marketing, product, strategy, AdOps and social department leads to ensure programs consist of latest innovations and capabilities. - Service high level ($5MM+) client relationships and new business development opportunities.

New York, Ny, Us

Manage a team that delivers best in class solutions to B2B clients. Offering digital, print, custom content and event-based sponsor opportunities that align with The Wall Street Journal, Barron's and MarketWatch.com products and services.- New Business development on key accounts across our Finance and B2B sector. - Supervised the account team fulfilling custom client agreements and ensured exceptional quality campaigns were delivered.- Grew custom and branded content revenue over 2012-2014 from $25MM to over $65MM- Proposed and supported the creation of custom content program development of ad sales revenue.- Organized the print-to-digital transition with a clear strategy for clients.- Managed business processes for content development across (talent, legal, edit, production, etc) - Developed partnerships with talent networks, production companies and other business partners to support content production.- Coordinated clients, vendors, design and editorial assignments to achieve successful launches.

New York, Ny, Us

Global account development of fortune 500 brands such as GE, PwC, SAP, KPMG, Cognizant, Lincoln Financial, Vanguard and others. Distributing and creating brand messaging across NewsCorp's digital and print platforms - including WSJ, Barrons, MarketWatch, Realtor.com, Unruly video and more.Expertise in digital, print, custom content and programmatic media strategies and execution.- Strategically launched content thought-leadership projects that varied in size, scope, circulation and complexity for high net value clients, i.e., Charles Schwab, T. Rowe Price, Bank of America and other financial services clients.- Implemented training to develop branded, native tablet applications - Adobe Digital Publishing Suite in conjunction with Adobe CS and K4 Content Management System.- Coordinated clients, vendors, design and editorial to achieve timely and successful launches

New York, Ny, Us

Responsible for growing existing and new accounts, with a focus among off-platform, 'white-label' content revenue sources. Key accounts included Charles Schwab, T. Rowe Price, Janus, and Fidelity

New York, Ny, Us

Us

Bs, Marketing & Bs, International Finance

Education record