Dan Hopper Email & Phone Number

Woking, Gb

London, United Kingdom

Sutton, United Kingdom

Responsible for developing and leading the execution of global customer insight strategy for Proagrica (part of LexisNexis RSG).Dedicated to delivering actionable insights that directly inform business and product strategy, drive customer retention, and improve sales & marketing effectiveness.With a focus on new product development I have designed and led a series of discovery studies to understand market trends, current work processes, pain points and challenges for key segments and geographies. My work has helped the business to understand and articulate the customer problem, formulate ‘strategic bets’, provide objective assessments of potential opportunities, and to shape/inform product development and pricing strategies.A strong advocate of user centered design, I have led the creation of three user panels to ensure Proagrica has a scaleable and continual means to elicit user insight/feedback in an agile framework and to aid decision making on all aspects of product, UX and marketing strategy. I am also a regular collaborator with marketing & sales, helping to ensure product narratives and ‘go-to-market’ messaging are deeply compelling, needs-driven and aligned with the characteristics and requirements of the market.

Sutton, United Kingdom

Responsible for CI strategy and designing and delivering bespoke CI, CX and UX projects and initiatives for Reed Business Information part of RELX Group - a FTSE 100 & FT Global 500 company, and a leading provider of data and analytics globally. My experience covers some of the world’s biggest B2B Industries, including: Petrochemicals, Energy & Fertilizers, Agriculture, Commercial Property and HR.During my time in the role, I led a team of research executives and was responsible for empowering market leading brands across the RBI portfolio with user/customer knowledge and insights that drove business strategy, product development and innovation. As the company continued its evolution from B2B websites and online subscription services to a provider of information-based analytics and decision support tools, I was also responsible for improving the UX of our digital products and helped to embed a user-centred design (UCD) approach to product development throughout the business. I did this by regularly conducting customer discovery/innovation research to better understand user needs and pain points, using customer research to validate prototypes in a lean/agile framework and by running UX & UCD best practice workshops with individual businesses and teams.I was also responsible for rolling out a series of enhancements to our NPS programme, (included real-time dashboard reporting and automated email alerts) and an ‘Industry standard' readership study for the UK agricultural market (which helped secure millions of pounds worth of advertising for RBI's agriculture division).A skilled & engaging presenter, I frequently presented to c-suite/exec level managers and was asked to present at numerous internal and client facing events and conferences.

Sutton, United Kingdom

As Reed Business Information continued its journey from a digital publisher and provider of online subscription services, towards being a provider of information-based analytics, talking to the market and gaining insight to aid strategic decision making and direction was vital and very much central to my role. I was responsible for designing and leading several research projects and initiatives that directly informed business strategy and product development during this time. I also successfully pitched for the creation of customer panels for appropriate ‘verticals’ (going on to manage the creation of two successful customer panels for XpertHR and Farmers Weekly). The customer panels made it possible to facilitate more regular and timelier customer feedback and make the businesses more customer focused and agile during this time of rapid development. I also played a key role in embedding UX best practice and rolling out UX research programmes to the business as the digital portfolio grew.

Sutton, United Kingdom

My career at Reed Business Information - part of RELX Group (a FTSE 100 & FT Global 500 company) started as the business was undergoing a huge period of digital transformation from a product portfolio largely based on print information (B2B magazines) to one of B2B online websites and subscription services.Working with key stakeholders such as senior management, product & technology, marketing, and sales across a wide range of B2B markets within the RBI portfolio, it was my responsibility to co-ordinate customer insight activity and to represent the voice of the customer within the business as it negotiated its way through this period of huge change and evolution for the business. I worked with several market leading brands (including I.C.I.S, New Scientist, Estates Gazette/EGi, XpertHR, Computer Weekly and Farmers Weekly) and was responsible for delivering quantitative and qualitative research, including customer surveys, product development research, Net Promoter Score (NPS) to track customer loyalty and UX/Usability testing. I was also regularly entrusted with project managing large scale, high-profile, and business critical projects such as the RBI Employee Opinion Studies (survey of over 4,000 staff, presenting to group MD and heads of all RBI businesses).

Wisley, United Kingdom

Responsible for market research at IFM Sports Marketing Surveys (now part of Neilsen Sports). I line managed a team of research executives and was product owner for sponsorship research solutions including: Sponsatrak (a weekly brand awareness and sponsorship tracking survey) and Sporting Insights (a global online panel of sports fan and participants). I was also responsible for new business development (incl' sales led presentations, meeting new clients, proposal writing, hitting revenue targets) and providing business led solutions and insight to clients via written reports and face-to-face presentations.I managed a number of key accounts including: Nokia, Betfair, ICC, ECB, Robinsons, Eurosport, Flora, HSBC and London 2012.

Harrow, United Kingdom

Senior member of the Broadcast, Sport & Art sponsorship department, where I led the ‘ITV Broadcast Sponsorship Tracking Study’. I was responsible for developing the client relationship (including pitching for and winning a lucrative contract renewal), line managing the project team, data analysis (including production of study norms & averages), report writing and presentation to both ITV and their sponsors. I analysed over 100 broadcast sponsorships including for flag ship shows such as 'Coronation Street', 'I'm a Celebrity...' and 'Emmerdale'.I also managed ad-hoc projects for sponsors, agencies, and rights owners (including awareness tracking, equity studies and hospitality research), and helped brands including Orange, Carlsberg/Tetley, McDonald’s, Britvic, Ford, European PGA, Classic FM and Kingfisher/Ellen MacArthur to measure and understand the effectiveness of their sponsorship and advertising.

Farringdon, London, United Kingdom

Managed a range of ad-hoc qualitative and quantitative research projects (from proposal through to analysis and client presentation) for an earlydot.com boutique agency.Focus on concept/product testing, UX testing, brand awareness, sponsorship tracking, user profile and satisfaction surveys for key accounts including Lastminute.com, Alliance & Leicester and Sports.com.Co-wrote 'Hands on TV' report into burgeoning interactive TV technology.

Yeovil, Somerset