Build, own and grow organic social strategy for Linkedin's Global Employer Branding, #LinkedInLife. Partner with regional teams and employee resource groups to curate and produce content that targets and attracts key demographics to boost quality candidate awareness, applications and hires.

producer, writer, director, strategistCreated and own a data-driven case study program for LinkedIn Talent Solutions to build brand awareness and drive product adoption.Drove over 6 million views of customer video series which highlighted the successful recruitment strategies of Netflix, Hershey, Atlassian and the State Government of Hawaii. Produced the 2017, 2018 and 2019 Talent Connect Live Stream which includes the curation of content for 36 hours of programming each year. - 2017: Exceeded viewership goal by 400% with over 1 million global views -- Awarded "Brave New World" Marketing and Communications Impact Award - 2018: Exceeded viewership goal by 25% with over 2.2 million global views- 2019: Exceeded viewership goal by 100% with over 6 million global views

Translated Sales and Product Marketing needs into creative assetsWorked in close partnership with Glassdoor's internal design team to build all Sales collateral contentAuthored and edited copy for client presentation templates, product collateral, and case studies Expanded data-driven case study program to highlight global client success Organized and maintained comprehensive, internal client database for marketing partnerships

Created and scaled Glassdoor's case study programProposed and executed new ways to deliver compelling content that established Glassdoor as a recruiting tool employers can't live withoutPartnered with product marketing to run quarterly client advisory board events

Authored release summaries for monthly product updates.Created datasheets and messaging for new technology innovations.Developed internal sales training materials including PowerPoint decks and sell sheets.Maintained BrightEdge’s datasheets, competitive collateral, and corporate PowerPoint presentations.Developed customer testimonial videos demonstrating BrightEdge’s differentiated technology.

BrightEdge Technologies is the first SEO platform to deliver proven ROI, enabling marketers to increase revenue from organic search in a measurable and predictable way. The largest brands in the world depend on BrightEdge to manage their digital marketing across their sites, search and social.Developed trusted relationships with decision makers in each account, understanding their strategic goals, and executing on plans to partner on these goals.Worked closely with customers to deliver on business goals and digital marketing success.Ensured that customers were leveraging the BrightEdge solution to deliver business value across all levels of their company.Prepared and executed on quarterly customer success plans.Measured level of adoption and assessed the risk in renewing existing contracts.Grew usage of BrightEdge within each account.Successfully negotiated renewal contracts and pricing (95% success rate)Introduced new features and best practices to customers. Tracked adoption.Developed new materials - presentations, best practices, rollout plans, proposals as needed.Tracked and reported on key metrics for customer success.Provided coordination of internal resources that interacted with each customer.Developed a comprehensive understanding of the BrightEdge platform.

•Identified high potential accounts and developed, pitched and implemented affordable solutions to maximize advertiser’s ROI. Drove an average of $2.5 M annualized revenue uplift each quarter.•Designed and delivered quarterly, external webinars to evangelize AdWords best practices.North America SMB Sales Marketing & Communications Lead•Coordinated agenda and moderated national, quarterly, cross-office team meetings for 250 employees.•Wrote, edited and published weekly team newsletter and maintained internal, team website.•Created an internal RSA-style video explaining the lifecycle of AdWords’ SMB advertisers, which was implemented into SMB new hire training.•Designed and led 23 off-site events to celebrate team successes for groups up to and over 200 employees.SMB AdWords Customer Service RepresentativeResponded to inbound calls from SMB Advertisers regarding AdWords troubleshoot issues in areas such as policy, billing, technical difficulties and Google Analytics.

Interviewed prospective students and submitted a written evaluation of their academic, extracurricular, and social skills. Conducted group information sessions to provide a positive image of Trinity and field any questions from visitors. Recruited and trained incoming staff.

Assisted in the planning and organization of the 2008 Labour Party Gala Dinner. Facilitated various fundraising events for London Mayoral candidate Ken Livingstone. Recorded all party donations and fundraising success.

Leader of Trinity’s second-annual Relay For Life, which raised $79,000 for the American Cancer Society. Founded the Trinity College Chapter of “Colleges Against Cancer.” Organized various functions with student groups and faculty departments to fundraise and increase cancer awareness.